Recently I bought my aunt a new mobile phone. When I had asked her if she used her previous phone, she said no, as it was too bulky and the buttons were not the most intuitive to her. My aunt can be considered a senior citizen – she may not be tech savvy, but she is extremely worldly and knows the value of a mobile phone, she just had problems using it.

The phone I selected for her was a Motorola model that was a clamshell phone with large buttons. I gave her the new phone already programmed with every number she would need in it. She liked the smaller size and larger buttons. Though she has it mostly for emergencies, she now carries and uses this phone.

You don’t have to do too many Web searches to find content on devices of all ilk that are unusable. For phones, at least in the US, the emphasis seems to be on "cool and hip" rather than more intuitive, robust functionality. Sure, I am pushing 40, but look around the world and see what they’re using in Europe and Asia. And don’t even ask me the difference between a RAZR and KRZR!

Two new phones have emerged – one in the US and one in Europe – that meet the needs of the growing older population using mobile phones. GreatCall has come out with two models of their Jitterbug phone, one with large number buttons, and another without numbers, but has text buttons for making emergency calls. Each phone is US$147.00, however you have to buy their mobile service plan, as they share the short-sidedness of other phone manufacturers and don’t sell the phone unlocked.

Another phone is coming from Austria’s Emporia Telecom. Its EmporiaLife model has a large screen and just 4 buttons on the surface with a full number pad that can slide out. They are not being sold yet, but my guess is that I will be able to get an unlocked version when they do.

Thanks to John Wall of The M Show for clueing me into the Emporia, which led me to the Jitterbug. He refers to them as a "geezer phone" in his latest edition... and the term geezer is one that could easily fit him or I!

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Whenever I meet with a new client to talk about delivering a new Web site or enhancements to an existing one, I always talk about who may be visiting it. At the end of the discussion, I always add to the list “anyone” as the reality is that if you have a public Web site, truly anyone can see it.

When people think about viewing a Web site, most of the time the though is that it would be viewed online, using a browser. The next natural way is that it is viewed on a handheld device. But what about TV? Last night, one of my client’s, Foresight Childproofing, was featured on a local Minneapolis TV station relating to a child safety story. At the end of the story they showed the home page of their Web site, childproofhome.com. You can watch the story here:

http://wcco.com/topstories/local_story_066101558.html

So the next time you think of who will be looking at your Web site, realize it could be a couch potato.

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The Olympics are coming... well, the committee from the US Olympics organization that will be choosing between Chicago and Los Angeles for the US entry for the 2016 summer Olympics is coming. They will arrive on Tuesday, and are promised to be given the red-carpet treatment by the city organization that has well-packaged plans and millions of dollars in the bank to make it happen.

The Sears Tower will feature the Chicago Olympics logo projected over 20 stories on its north side. Several weeks back I was in Millennium Park and saw workers testing a similar logo on the side of the AON Center. Here’s how I was able to capture it with my Treo smartphone:

Do I want the Olympics to come to Chicago? Of course! It will be a boost for the local and regional economy, not to mention property values. Though it is difficult for me to determine if I will be here in Chicago – we are talking about an event nine years from now, and nine years ago I had no idea I would be in Chicago!

As for the title of this blog post – You Are The Light is the name of the Olympic fanfare song; you can hear the trumpets right now in your head.

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Many blogs feature a calendar of the current month, where days are bolded to indicate one or more blog posts were written that day.

When I setup The Hot Iron, one of the first things I did was to remove the calendar, and I have done so on other blogs. I did not see a value in the calendar, especially compared with lists of categories and most recent posts. I am now seeing more blogs without calendars.

So what do you think? Would a calendar add value to this blog?

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The other day I got a letter from a vendor whose name I will purposely withhold. By the nature of their business, my relationship with them is always personal. The letter I received was addressed to, "Dear Valued Client."

Am I really a valued client? They have my contact information to generate the mailing label that went on the envelope. How hard was it to do a mail-merge and address the letter personally to me?

Perhaps the letter was misaddressed after all?

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