They say, “all good things must come to an end.” Whoever they are, they may have also said “even some not so good things come to an end as well.” The latter will fortunately come true in the form of Google announcing it is getting out of the domain name business and selling their domain registrations to Squarespace.

This news from the Big Tech behemoth came out late in the day on June 15 with little fanfare. I heard about it on a social media post and had to dig to find the press release announcing the deal. Even as of the writing of this post close to a couple of weeks later there is no mention of the deal on the home page of Google Domains. Digging into Google help I was able to find a mention of it. Not surprising to me, there is mention of it on Squarespace’s home page, with a link to a robust welcome page.

If you can tell by my choice of words so far, I think this is a very good thing. Why? Where Google loves collecting information about people, they don’t like dealing with people. You can’t exactly pick up the phone and call Google for support on their end-user consumer products, everything from Gmail to their Web advertising product AdSense. Interestingly on the Google Domains home page it states you can “get 24/7 Google support from real humans” which made me laugh, for as recently as within the last year that was not the case.

Out with the Old and In with the New

In the course of performing my primary income source (aka my job) I deal with many domain registrars, including Google. Many of my clients have had problems with Google domains as the login to the registrar service is integrated with the overall Google login process. Some clients have had turnover in their business and have had issues getting back into their accounts. In one case, a Web site was down for over 2 weeks because of this. No telephone support was available to accept a credit card to renew the domain name and following their automated account recovery process sadly took that long. I’m not sure exactly when they added real humans to the mix, but it is too little too late in my mind, and I have for years been suggesting people use other registrars like Name.com.

Squarespace, on the other hand, is a service designed for the non-technical user, and will likely be a good home for those domain names leaving Google. If you view the landing page I mentioned earlier they have a nice, stylish page welcoming over Google customers and highlighting the services they offer for domains, including reselling Google Workspace. This makes sense, if Google doesn’t like people and Squarespace does, it’s a win-win.

Trust and Track

If you have domain names registered through Google you can leave them there and they will be migrated to Squarespace. However you should watch for emails from both vendors to watch for specific dates and double-check all services using your domain names to ensure they are operating correctly following the move. If you are a little more technical, you may want to capture the DNS settings for each of your domain names in the event there are issues post-migration. You also have the option to transfer your domain names to any other registrar like Name.com that I have personally used for years. Note I have no stake or referral code with Name.com, but they do offer real humans who offer stellar support out of their Denver, Colorado headquarters.

Google Domains is yet another business that the search and more firm has shelved. A nice list is available at Killed by Google which lists all of their former services – some I miss, some I am glad are gone. Google Domains has already been added to the top of the list ahead of their scheduled September, 2023 shutdown.

Deconstructing Google Domains Demise

Internet-based services come and go quite often. Google Domains is one of them, but their door shutting will open a new door for their customers with Squarespace. No matter where your domain name is registered, always update your contact information and payment methods, and keep a list of them and their expiration dates outside of the registrar account for safekeeping of these vital digital assets.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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After I read Exponential Organizations and wrote my takeaways, I found a common theme throughout it that I could sum up with one word – growth. Simply put, by using its described principals and mindset an organization can experience exponential growth.

Based on that book and an organization that formed from it, OpenExO, a cohort of people from around the world, including my friend Eric Patel, formed their own organization centered on people. Exponential Individuals, or ExI, in my humble opinion is also about growth, but not exactly in the same way an organization would grow. An Exponential Individual grows more inward, deeper and outward.

The Exponential Individual Playbook was written by members of ExI and presents its own approach on how to be your best. In addition to the thoughtful advice throughout the book I also had some takeaways, including:

Put the oxygen mask on yourself first – This advice has been something I often tell others, whether on an airplane or not. It meant so much to the Playbook authors that they put it on the back cover. Doing so doesn’t make you selfish, and if anything, it strengthens you so that you can better help yourself and others.

MVS – Standing for Minimum Viable Standard, it was mentioned in the Playbook as the lower end of the range that defines you, with the high end being the ideal or optimal you. I thought this was a unique way of thinking about it – we always think the high-end but forget there is always a low-end that we may be starting from or may fall to. Compare this to MVP, or minimum viable product in the Agile/Scrum world, it is the least of you that you will accept. All things considered, the least in itself may not be all that bad.

Antifragile – This is defined as “representing things that benefit from disorder.” This is another phrase I am keeping in mind as I deal with disorder throughout my days.

Ego vs. We-Go – This reminded me of the expression that a rising tide lifts all boats. This is focus on the collective rather than on just yourself and is a theme throughout the book for making the best you and as a result the best of the world around you.

Eighteen authors – The Playbook was written by 18 different people which in my mind is a feat in itself! Each chapter lists its authors, which can range from 1 to many. To get them to write in a common approach and for each chapter to flow into the next as well as they did is an example in itself of being an Exponential Individual.

The Exponential Individual Playbook is a motivating guide that centers around the “soft” skills and elements of life often we (ok, I) overlook. As you go through the book there are exercises to complete, which I am going to do on a second pass through the book, as it’s good to read it first cover-to-cover. If you’re interested in a holistic approach to making a better you, I recommend the Playbook. Even though my friend is not only one of the authors but a co-founder of ExI as well, I will still give away this paperback copy of the book I bought, as I am expecting an autographed hardcover copy of the book the next time I see him!

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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A statement commonly said by Americans when meeting someone who is or has served in the military is, “thank you for your service.” As much as it is said with respect, to me it seems to barely scratch the surface of the commitment, intense training and sacrifice of those who volunteer for a branch of the military. After reading No Hero: The Evolution of a Navy SEAL by Mark Owen, that feeling was only amplified.

Owen is the pen name for a member of U.S. Navy SEAL Team Six that was part of the mission that killed Osama bin Laden. No Hero is a follow-up to his first book, No Easy Day: The Firsthand Account of the Mission that Killed Osama bin Laden, and it tells his life story from his initial interest in being a SEAL to numerous missions around the globe. It was given to me by my “brother-from-another-mother” in response to a phrase he used that I have never heard before. This phrase is among the takeaways I had from this book.

Assess, Prioritize, Act – The book gets into detail of the grueling training designed to weed out those who are not SEAL material. In one such training Owen was in a dark room with a hood over his face and when it was removed he had to react to neutralize the situation all the while surviving. He was taught to assess the entire situation, prioritize it and act accordingly – all within mere seconds. Where most of us are not in life and death situations in our daily lives, this approach to problem solving is one I try to remember when an issue arises. Try is the key word there.

After Action Review – Abbreviated as AAR, it is a report written after a mission with contributions by everyone involved. It is designed to be an honest assessment of what worked and what did not, as well as be shared with other SEALs as a learning tool. In general business, a similar term used is “post-mortem” but they are usually comprised of a meeting where people go around the conference room table and talk of similar wins and losses, but not with the same honesty as an AAR. In the Agile/Scrum world, a retrospective at the end of a sprint is supposed to bring out similar facts and sentiments and is perhaps a little more true than a post-mortem. Where these events try to mirror an AAR, true lessons learned and improvements based on them are needed throughout all worlds.

Three-Foot World – This term was the catalyst for me getting and reading No Hero. One day I was talking with my friend and he said he is trying to control his three-foot world to which I responsed, what world? It comes from a training exercise that Owen participated in where he was free climbing a rock face in the Las Vegas desert. When concerned with falling, his instructor told him to only be concerned with his three-foot world, and make sure he had control of what was in front of him and to forget about how high he was up and falling down. The phrase really resonated with me, and when in the quagmire of my daily work and life I have to focus on my three-foot world and try to control what I truly am able to. Try is the key word there too. Needless to say it is a work in process.

The concept of the Three-Foot World also got me reading more about it beyond this book. Where I found several articles about it, there was no central site on it – no threefootworld.com. Now there is, as I registered the domain name and it is pointing to this very post. I reserve the right to write more on the topic, perhaps once I master it myself.

No Hero is a no holds barred story of the emotions and actions take in war and other conflicts that America has been immersed in recent years. When you read all that goes into what makes a SEAL and what they have to endure in battles, it is thought provoking. I recommend this book to everyone. As I give all my books away, I am sharing this with a friend who is a regular reader of this humble blog whom I believe will truly appreciate this story.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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As the passing of the first third of the year is upon us, I am already breaking one of the 2 promises I made to myself at the beginning of 2023 regarding how I work. It was not a resolution, rather a small behavioral change for me to be more efficient and perhaps even more effective.

That promise was to not take any paper notes and only record things digitally.

Literally Getting Out of Hand

The genesis for this move was an ongoing pile of papers – some small Post-Its, others full notebook pages – that was becoming a bottleneck to reviewing discussions and even completing tasks. I would always have some form of paper at hand to scribble notes and manage priorities throughout the workday. I often found that taking notes by hand was more efficient in being active in meetings, an idea that has been reinforced by other colleagues and articles I have read.

For the most part this cutting out paper worked for me. I would still occasionally print a draft of a document for editing, but after applying those changes to the document file I’d promptly recycle the paper. Several times I consciously stopped myself from trying to write something down, a reaction I was able to curb by simply not carrying a notebook or paper with me. The notes I captured would go directly into my Microsoft OneNote file, which is where the written notes would eventually go as well.

Over time, there was one piece of paper I found that I needed to go back to keeping alongside me throughout the day – my personal dashboard. This is a landscape piece of paper, printed from an Excel file, with columns for projects or areas that I am working on and rows for high-level tasks or issues for each. It’s not a task list per se, rather something I refer to have everything I or my team are working on available at a glance. Thus the term dashboard applies well.

My current dashboard has 7 columns, with the last one being for “personal and professional growth.” It had 6 columns the other day, but as another project came to fruition it warranted its own column. As I am working on multiple projects with my goal to focus blocks of time on one thing at a time and avoid multitasking (as much as I can), the dashboard is a reminder of all else going on in my world.

A Break or a Bend?

Talking with some colleagues about this, there was doubt from them I was actually breaking a promise and instead bending it. To stop consuming paper was not the catalyst of this decision, but it was a nice by-product. However I consider it a break, and until I have a different system – or less going on at once – the dashboard will remain with me as I find it effective.

What was that other promise I made you may be asking? To stop asking people to turn on their cameras in work online meetings! By now, if people don’t want their camera on or realize the benefits to work culture, who am I change their minds? I have also been guilty of not having my own on as much as I used to, especially when I am the only person who turns their camera on for a meeting.

Deconstructing Breaking Promises

Looking back on my earlier decision, where I am somewhat disappointed I was not able to carry through with promise, it has certainly not broken me. Reevaluating earlier decisions or what we do is something we should actually take time out for rather than it be solely reactive and come from frustration or other emotions.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Working hard versus working smart. Some will say you have to do both at the same time, others say it’s an either or proposition. I have often viewed it as a pendulum that was weighted towards working hard, but knowing when to work smart is the challenge that requires literal balance and perspective.

In the book Outsmart!: How to Do What Your Competitors, Jim Champy tells the tales of several businesses and how, around a certain period of time, they were able to rise and outsmart their competitors in various ways. That period of time was the 2000’s, as this book was written in 2008. With that in mind going into reading it, would I have takeaways from it? Yes, and several.

Outsider perspective helps – The majority of the businesses highlighted featured leaders who came into it – the business itself or the industry – as an outsider, namely someone who didn’t grow up in that line of business. Taking a new idea or what was there, they were able to look at it differently than others from within and outside and were able to thrive.

You can change how people think by changing what they do – This quote was related to the story about MinuteClinic, and is one I can personally attest to. Whether a change of venue, responsibility or assignments, doing something different – whether it’s directly aligned with your interests or not – can change your opinion greatly.

Outsourcing not always the answer and more about cost saving than quality – Attributed to one of the owners of S. A. Robotics, it justifies how the firm kept most of its work internal and did not outsource. I agree with this, and I also add the element of time to this, as outsourcing can deliver something much later and with less quality, especially if the focus is on a reduced price.

The business world in 2008 – This book was published before the recession in 2008, and a follow-on to how these business are today, if they are still in business, would be interesting to read. The story of gun manufacturer Smith & Wesson was of high interest to me, as I grew up a few miles from their headquarters in Massachusetts, one that is being relocated to Tennessee due to a changing political climate towards guns in the Bay State. Where Shutterfly was revolutionary back in the mid-2000’s, it would be interesting to see how they compare to others in that space today.

The catalyst for me reading this book was its author himself. Jim Champy was the chairman and CEO of CSC Index, a management consulting firm that was a sister firm to where I was working early in my career. He is most known for, along with Mike Hammer, pioneering the concept of Business Reengineering that swept the corporate world in the 1990’s. When I saw this book, though our paths never crossed I was compelled nonetheless to read about my, um, colleague.

Outsmart is a short but good read that shows by example how strategizing and execution of that strategy can make a difference for a business. If you’re looking for inspiration to change and rise above where you are with your business, I recommend this book. As for whom I am giving it to, it’s on its way to my friend John Wall, an avid reader of this humble blog and the co-host of the long-running and best marketing podcast out there, Marketing Over Coffee. Why? Check out his recent episode where he talks about Jibbitz, who is one of the businesses featured in this book.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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