We All Have Our Place

By Mike Maddaloni on Wednesday, May 15, 2013 at 05:32 PM with 0 comments

As someone who has worked with computers for more than three-quarters of my life, I can say without boasting that I have a decent proficiency with them. Where I don’t know everything about every piece of hardware or software out there, I can usually get my way around with some analysis and troubleshooting.

photo of a keyboard

The longstanding line, “computers are supposed to make our loves easier” seems more like a fleeting goal for many people. Due to my technical experience, I am often held in a higher regard by those who are more tech novices, namely when something they may not understand or are having trouble with comes more naturally to me.

Don’t get me wrong – ego stroking every once in a while is a good thing! But in all reality it mostly isn’t warranted. Whenever I get a large abundance of praise or witness someone denigrate themselves over their lack of technical knowledge, I usually look at them and smile, then I explain to them the reason why I am smiling.

Why? We all have our place.

My skill and ability with computers overshadow things I can’t and mostly don’t want to do. I can’t iron a shirt without making it look worse than what I started with, I can’t lay tile, I can’t bake, I can’t ice skate, I can’t use a SLR or DSLR camera… and the list goes on. But do I care about these things I can’t do? No. Why? Because others can do them, do them well and I look to them for those tasks and services.

Untwisting Abilities

photo of a crashed car

Years ago I was at a friend’s business, an auto body shop. When I was there, he couldn’t figure out how to do something on his computer and asked for my help. I don’t recall exactly what the task was but I do recall figuring it out rather quickly. When I showed him what I did, he was flabbergasted and expressed how stupid he felt that he couldn’t have figured it out for himself.

Then it was my turn. I smiled and said something like, “dude, we all have our place. I know computers, and you know cars. You can take a twisted hunk of metal and turn it back into a Mercedes. So when you have a computer question you call me, and when I get into a car accident I call you.” He’s a smart guy and he agreed with my logic.

Place Holding

So the next time you feel frustrated over something you don’t know, think about what you do know and what your place is in helping others. Plus I have to admit – I get baffled with a lot of technology issues I run into and completely sympathize with you that many things are not more intuitive.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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My Too Late StreetWise Idea To Save Time Out Chicago

By Mike Maddaloni on Sunday, April 21, 2013 at 09:29 PM with 0 comments

The April 18 – 24, 2013 edition of Time Out Chicago, which unceremoniously arrived in my mailbox this past week, is apparently the last print issue of the weekly arts, food and entertainment magazine. As of this writing I haven’t heard it officially, only from other sources, including some of the majority of the staff who were just fired.

photo of the last issue of Time Out Chicago

For as much as I talk of how I get most all of my news and information online, Time Out Chicago was the sole exception. It was part events calendar, part coffee table book and not to mention part great bathroom reading material. Even if I wasn’t participating in the literally hundreds to thousands of events, shows or restaurants listed, it was a convenient, well-edited and attractive print publication.

And now it’s gone.

Once partially owned by Chicago resident and Morningstar founder Joe Mansueto, it was sold back to its parent company (which published editions in other cities) and it is apparently going solely online. They already have a Web site, though I have infrequently visited it. They also have an iPod app which apparently I could have bundled with my print subscription but when I attempted to do this the last time I renewed my subscription the customer service rep was not aware of this. Though it would have been nice to have it on my iPad, I had the print version, so why would I need another format?

My Idea Too-Late But Worth Mentioning

This idea hit me when I was in a doctor’s office waiting room, looking at the magazines fanned out on a table. Among them were a copy of Time Out Chicago and StreetWise, the latter being a periodical sold on the streets of Chicago by, as described by their Web site, people “…who are facing homelessness.” The magazine is part of a larger social services agency, and you can read more about StreetWise on their Web site. Where I don’t personally know much about the larger organization , I do see the people selling copies of them on the streets of Chicago. I’ll be honest I may have maybe bought 1 or 2 copies over the years, but then again I barely pickup free copies of other periodicals also available around the city.

So do you see my idea? Why not merge or mashup the 2 publications? The much smaller StreetWise would be included in the pages of Time Out Chicago, then the street sales force would sell the combined publication.

Could it have worked? It would have been worth a try! Rather than hearing someone hawking, “Streetwise…” we could have heard “Get Time Out Chicago, with the latest going on in Chicago…” Add to it Time Out logoed-gear to wear, and it would have added more to the sales pitch. The tourists alone would have bought out every issue.

But alas, it’s not to be. With the staff cuts already made, Time Out Chicago is going digital. I don’t know how much the quality will be effected, or even if their Web site has an RSS feed, but only time will tell.

Though it’s too late, I had to share this. What do you think, could it have worked? Are there other mashup opportunities out there that could be such a win-win? Other potentials for for-profit businesses and non-profit organizations to partner? Please share your ideas and thoughts in the comments to this post.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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Why RSS Still Matters Despite What Google Does #VIVARSS

By Mike Maddaloni on Saturday, March 16, 2013 at 02:42 PM with 2 comments

In past posts here on The Hot Iron I have talked about Real Simple Syndication or RSS. Most recently in a post titled “iGoogle Shutdown And The Demise Of The Personal Home Page” I talked about how subscribing to various RSS feeds is replacing my iGoogle home page.

I Love RSS @thehotiron #VIVARSS

Since that post a major announcement was made this week that Google is dumping its free offering of an RSS feed aggregator, Google Reader, as announced on its official blog and subsequent post on its Google Reader blog. The service will be ending on July 1, 2013, just short of 4 months away. What is interesting is that Google gave a 16-month notice when it announced it was shuttering the also-free iGoogle service. Observing online sentiment over the announcement, there was more emotion over this than the news of the day before of the selection of a new pope!

So why the frustration? For me personally, as I switched to Fever last year, losing the service won’t impact my personal consumption of information via RSS feeds. Before I get into it I’ll offer up an explanation of what RSS is – if you are already in the know you can skip it or go ahead and read it to critique my approach to defining it.

So What Is RSS?

For those who are reading this please note I will not try to get too technical, rather explain the process. RSS is a method of informing of new content published, It is achieved by posting some or all of that content and related meta data, links, inages, etc. to a data file. This data file has a particular structure as it is formatted in the XML language (I won’t get into XML here, but if you must follow this link to learn about XML). That data file is placed on a Web server for anyone to access or subscribe to with a public Web URL (the file can also be private too, but I digress). Whenever content is added or any is changed or deleted, the publisher of the content can update the RSS file. As this file can change frequently, it is referred to as an RSS feed, as in feeding new content to the consumer of it.

The RSS feed in itself is not the only place where the power of RSS lies. Software, called an RSS feed aggregator or an RSS reader processes these RSS feeds that are subscribed to and organizes them to present the content to the consumer. There are a variety of RSS feed readers out there, from installed software, mobile apps, Web services (like Google Reader), as well as Web browsers and email clients. The reader also keeps track of what has been read, so that when the RSS feed is updated, it will show new vs. old content, among other features as linking to the source content on its Web site and social media and email sharing functionality. This concludes this RSS overview – let me know if it is clearer to you, or clear as mud.

Now Back To Our Story

Of all of the RSS readers out there, one of the most popular has been Google Reader, It’s power has been in its simplicity and robust formatting and sharing features, plus the fact it was from Google and integrated well into your Google account and that it was a free Web service. So when it was announced that what may be the most widely used RSS reader is going away in a few months, there was much shock and dismay, not only from people who use Google Reader to consume content but from content publishers as well, as an important channel may go away if those consumers of content do not find an alternative to Google Reader.

So why would content publishers be upset? They are still publishing the content so people can still seek it out to read it. First, I’ll give a perspective to who all of these publishers are. When one thinks of RSS feeds, they often only think of blogs and news. Most all blogging software includes out-of-the-box the ability to generate an RSS feed or multiple feeds, and typically you have to make an effort to turn this off. Many believe – including myself – that RSS feeds plus the ease of publishing have led to the popularity and success of blogs. News Web sites are a perfect match for RSS as they are constantly publishing content. This is why most sites not only offer 1 feed but many have a feed for each section of the site or content categories, such as breaking news.

Beyond blogs and news, many Web sites and information sources offer RSS feeds. A quick look at my own personal RSS feeds show job postings and news from company Web sites, weather forecasts, LinkedIn status updates for all of my connections, sports scores, discount shopping offers, Twitter searches and of course blogs and news.

As I talked about in the previously-mentioned iGoogle post, for me RSS is my main source for information. Moving from Google Reader to Fever has not diminished this at all. However what many fear is that people won’t seek out one of the many alternatives to Google Reader out there, and it could signal that RSS is no longer a viable technology or medium, just because Google is dropping Reader.

RSS Is Simply Not In Google’s Future

This past week’s announcement from Google is not the only activity they have taken against RSS. It has been slowly dismantling and marginalizing its FeedBurner service, which is an RSS “enhancer" providing analytics like subscriber counts, the ability to subscribe to a feed by email and other features to a “burned” feed. FeedBurner has always been a free offering from Google since it bought the eponymous Chicago-based start-up several years ago. Though it integrated inline advertising thru its AdSense service, it never really innovated the overall FeedBurner service or further integrated it like it has done with other acquisitions. Even FeedBurner's look and feel has barely changed over the years.

Recently Google announced it was shutting off the FeedBurner API as well as AdSense for RSS feeds. As a result there have been rumors abound that Google will shutdown FeedBurner altogether. Despite this Google has been silent on these rumors. Now with the announcement of Google Reader, people are biting their lip waiting for the other shoe to drop, and looking to other services like FeedBlitz to replace FeedBurner and keep similar functionality along with keeping their RSS feed live.

RSS Still Not A Household Term

By what I have described here regarding the power and simplicity of RSS, you would think that everyone is using it. However that is not the case. RSS, though a free open standard, has had an image problem in my opinion. It’s as though it’s too “techy” for the average person and as a result has not had universal adoption. Though it has a familiar orange icon and browsers and email clients now process feeds, it is not a completely seamless process to subscribe to a feed. Other than Google, not many large service providers with anywhere near the same name recognition have offered RSS readers. RSS has an identity crisis, with emphasis on the latter word ‘crisis.’

What’s Next For RSS?

RSS icon Just because Google Reader is going away, RSS is not. And in reality, it can’t! As it’s an open standard, as long as someone is publishing an RSS feed file and someone is processing it, RSS is more than alive and well.

Over the past few days I have seen a lot of activity online from those looking for alternative RSS readers such as Fever that I use. A am also sure that entrepreneurs are coming up with innovative alternatives, and I wouldn’t be surprised if another major player makes a goodwill PR move into RSS feed reading as well. On another note, I predict FeedBurner will be eventually shutdown by Google, though that is a whole other blog post on the impact and recovery from that!

#VIVARSS! Do you agree? If so or not, I welcome your comments to this post. And if you do comment, please indicate whether or not you subscribe to The Hot Iron’s RSS feed.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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A Year Without A TV

By Mike Maddaloni on Monday, March 04, 2013 at 10:46 PM with 6 comments

It’s almost hard to believe that it has been over a year since the TV in our home met its demise. What is probably more surprising is that we never replaced it over that last year, and in all reality my wife and I can’t say we have really missed it.

On January 10, 2012, our TV would not turn on. After checking power and all other connections we concluded the TV had shown its last programming. Why do I remember that date? No, I did not write it down, rather I thought it was ironic that it happened on the day of the New Hampshire presidential primary as I bought the TV at the Lechmere store in Salem, New Hampshire back in the early 90’s. Yes, this was an old TV, a 27” Sony Trinitron with a picture tube. It most certainly was not high-definition, but as of late, but Elmo seemed to look ok on it to our kids.

I’m Not Anti-TV

Before I continue let me make it clear – I am not anti-TV. I did not intend or go out of my way to rid our home of a TV. I have always had a TV of my own since I went off to college many moons ago and have been watching cable TV since it was first wired into my childhood home’s black and white TV back in the early 80’s. Where I will admit that sometimes I let the TV control my schedule and probably watched more than I should, most of my TV diet was of the news and some dramas, and of course Elmo.

When the TV never came back on, we had a decision to make. At the time it was a major expense we weren’t expecting to take on. We also noticed that the kids weren’t really expressing interest in watching anything with it not working. It was the latter more than the former which led to the decision to not replace it.

Have I Missed It?

When you take any element out of an environment which commonly has a great focus to it there is a form of a void. When the massive tubed TV departed to the recycling center, that was the case in our living room. Though we did fill the space with a much smaller replacement –more on that below – it was still a different dynamic, especially as there was not as much noise and sound coming from the spot in the room.

Stimulus aside, not having the TV available to watch “something” was a slight adjustment, but not a major behavioral change, at least for me. Though much of what we watched was news and home and cooking shows, it was nice to have these available when we wanted some (as my wife always says) mental chewing gum. But where we were always aware of our kids watching too much TV, we didn’t always apply the same standard to ourselves. Not that it was always a bad thing though!

In some regards, I do miss having a TV readily available. But on the other hand, I have somehow managed to live without it as well.

Alternate Media Delivery

Though we did not replace our TV, our home is not completely devoid of video entertainment. I connected an LED computer monitor to the WD Live TV box we already had (like a Roku, a media streaming device) and our home theatre so we could still watch movies, videos and some streaming programming. Though not completely ideal, it passed the main test as Elmo looked good on it. Later in the year we got an iPad so we were able to introduce Netflix and Amazon video to the mix, along with apps from TV and cable stations so we could keep up with video news if we needed to.

By the time the TV went kaput, I was already getting my main meal of news and information from sources other than on TV. Using my RSS feed reader, I was subscribed to a multitude of RSS feeds from news outlets, media channels, bloggers and other sources to keep me more than informed. Podcasts and Sirius XM satellite radio have rounded out the text with audio nicely. I was able to scan the headlines much easier and dig deeper as I needed to, all without being beholden to a TV news schedule (I did not have a DVR, nor do I ever want one!).

Where nothing can truly replace anything, this overall experience has come close to what we had before. Couple it with watching TV sporting events at local pubs and watching one of the TVs in the conference at the OfficePort Chicago co-working office space have filled in the gaps nicely, especially as those gaps have mostly been with sporting events.

Watching Ahead

Is there a TV in our future? Possibly. As the LED monitor isn’t completely ideal (did I mention it’s only a 19”?) or compatible with our other equipment (the LED monitor won’t play Netflix videos because it is not HDTV compatible) we are contemplating buying a TV for better viewing, but wouldn’t go any wider than a 32”. Even with this, we would not get cable TV again. An HDTV would allow us to watch local channels if we really want to, and our limited video viewing (a.k.a. Elmo) will continue as is.

If we really need a local TV fix, we can always walk a few blocks to the CBS 2 street-front studio and see Rob and Kate live.

photo of CBS 2 Chicago news desk with Rob Johnson and Kate Sullivan

I’m interested to hear if any of my readers have also cut the cord to their TV and their experience with it. Or if you think I am nuts for not having one, feel free to say that too in the comments to the post.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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6 Questions with Arié Moyal of Hug Train USA

By Mike Maddaloni on Saturday, February 16, 2013 at 11:18 AM with 0 comments

Hug Train USA logoBack in late December, 2012 and early January, 2013, a small but might event occurred across the US – Hug Train USA. As the name implies, there was a journey across the country by train, stopping in major cities and offering hugs and raising money, all in the name of mental health.

Rather then telling the story myself, I asked Arié Moyal to tell it himself. The format is in the order of the 6 Questions I have asked in the past, but as a video. It was recorded on January 3, 2013 on his second stop in Chicago. If you can’t see the video below you can view it on YouTube.

If you would like to get involved with Hug Train USA you can learn more at their Web site or you can follow them on Twitter or Facebook.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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