The next likemind will be Friday, October 15, 2010 in dozens of cities around the world.

In Chicago, it will be at Argo Tea, 140 S Dearborn St. at the corner of Adams and Dearborn Streets in the Loop from 8:00 am to 10:00 am.

I call likemind a gathering of creative-minded people, from various disciplines including Internet, advertising, art, social media, et. al. For more on likemind, read this great article on likemind Chicago from the Newcity and likemind from the New York Times.

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What better way to truly learn a new mobile device than to use it in real time… with colleagues in a business setting… dressed in suits… on a beach? This was my experience a few weeks back, as I was a guest and participant in the Nokia E73 Mode Beach House on Sunset Beach in Huntington Beach, CA.

Believe it or not, it was as I said – a gathering of mobile technology aficionados, with bloggers, consultants and fans. Most were from southern California, where a few of us were invited from around the US and Canada. The reason for the event was to get hands-on with the Nokia E73 Mode, a close sibling of the Nokia E72 smartphone, which is offered exclusively by T-Mobile. The business setting scenario was for a video shoot on the beach with all of us as participants, complete with planned and unplanned events. The weekend was organized by the gracious and brilliant minds of WOMWorld/Nokia, who handle word-of-mouth marketing for Nokia.

The E73 Mode Beach House was a multi-level house right on Sunset Beach. Those us from out of town – myself, Glenn, Lenny (aka The Truth) and Dennis – along with the WOMWorld crew – Donna, Adam and James – stayed at the beach house for a couple of nights and the house and back deck were converted for the festivities on Saturday night for us and those from the LA area. Some of the people included Jen, Jeb, Al and Mike. It was a reunion of sorts for Jen, Donna, Glenn and I as we all met a couple of years back at Nokia OpenLab in Helsinki. Though time had passed, it didn’t seem like it as we all keep in touch through social media.

Our assignment for the weekend was to make a video of us using the E73 Mode. It offers different “modes” where you can have both a home and work screen, each configured for what you need for each. As the camera crew arrived and were setting up, we were ushered upstairs to get dressed. We were confused as we certainly weren’t walking around the beach house naked. Then we saw what we had to wear – suits, complete with shirts and ties. Then the story came to life – we were working on the beach, but also living, and trying out the E73 Mode as to how it would help us with both modes of our life. As I said it is the sibling of the E72, one which I already own, I was well aware how well this works.

As for the video – nothing was scripted. There was the “story” of us working on the beach, but much of it was improvised, including Glenn surfing in his suit and the volleyball game of the suits vs. the locals, where the mobile geeks won! The video is embedded below, or you can watch the Nokia E73 Mode Beach Party official video on YouTube.

I’ll write more on the E73 Mode later, reviewing its features, and comparing it to the E72 and other mobile devices. In the meantime, enjoy the video, and thanks to Nokia and WOMWorld/Nokia for a great weekend experience, not to mention building a great device.

Editor's Note: I updated several links which have changed since this was first posted. (8/24/2020)

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Editor’s Note – This post is in follow-up and support of The State of Your Web Site, a checklist from Dunkirk Systems, LLC which helps guide Web site owners to objectivity on the current state of their Web site. You can download a free, no obligation PDF copy at TheStateOfYourWebSite.com.

Do you have goals for your Web site? Did you ever think of setting goals for your Web site?! As a Web site is a living, breathing 24/7 representative of your business, you should have goals – even just one goal – set in writing for your Web site. This fact is why it is near the top of the list on The State of Your Web Site checklist.

Yes, “goal” is a 4-letter word. Whenever people talk about goals, they often cringes or get defensive or have some adverse reaction to it. Even if they have goals for their life or their business in general, when it comes to their Web site, they will wonder why they are needed. With the expense and exposure that comes with a Web site, there is the reason right there to do so.

Where To Start

What your goals should be depend on your business and the Web site itself. If you have a store but do not sell products and services online, your goals would be much different from someone selling online with an eCommerce Web site. A “brochure” Web site is also much different than one with an extensive support forum.

Like anything in business, start someplace with goals, and review and refine as necessary. Write down statements such as “drive more traffic into my store” and “10% of overall sales made online.” Then you will want to ensure your Web site has the content or functionality to accommodate these – a printable in-store coupon and an eCommerce are part of this. Then measure – review your Web site analytics and ask new customers who come into your store how they heard about you. This is a simple example, but a point to start from.

If you are still unclear about your Web site’s goals, talk to your Web consultant. At Dunkirk Systems, LLC we work with our clients, both those with established Web sites or new ones, to set such goals, and integrate their measurement into their overall business analytics and review.

Do you have goals for your Web site? How has the goal-setting and review process worked for you? And if you do not have goals, why? Please share your thoughts in the comments for this post.

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As a full-service Web consulting firm, we at Dunkirk Systems, LLC offer social media consulting services to clients. For many of our clients, social media is a new area for themselves and their business. Where they may be familiar with Facebook or Twitter, they may be unsure how this would relate to their business or where to start. This opinion has come from the many conversations I have had with clients as well as colleagues.

To help gain some understanding with social media, I have created a presentation titled “Social Media Primer - Using the Tools of Social Media to Extend Your Reach” which I am offering to everyone using the service SlideShare. The presentation is embedded in this post below, or follow this link to view the Social Media Primer presentation.

Please share any comments or questions you may have on this presentation in the comments of this post. Where this is geared towards those who are new to social media, I welcome thoughts from anyone on this.

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In the September/October 2010 edition of NFIB MyBusiness magazine there is an article called “Click Here for Profits” which is geared towards new, moderate and experienced Web site owners. The magazine is published by the National Federation of Independent Business and is geared towards its members, all business owners. In the section titled “Getting Online for the Moderately Experienced” by Christina Galoozis, I was proud to have been able to contribute to this part of the overall article. You can read the article here at the NFIB Web site.

In the article, I shared several points, including offering a variety of content in your company’s blog, planning and writing a blog consistently, and on local search. I had a great conversation with Christina who asked me very insightful questions, and related my thoughts very well in the article.

Thanks to Christina for the opportunity to be in this article, and if you are visiting The Hot Iron as a result of the article, welcome! I also welcome your thoughts and opinions on the article here in the comments to this blog post.

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