Many times when I meet people and tell them I develop Web sites, a common reaction is the person starts apologizing for their own Web site. They say they have a Web site, but it sucks! They then continue to say how it was something done by themselves or on the cheap and it needs to be more robust and have a better design.

However when I eventually look at their Web site, I often have a different reaction. Where some of their points are valid, I am looking at the Web site from multiple viewpoints. As a Web developer, I look to see if the Web site is technically sound and has a clean design. I then put myself in the shoes of the consumer and see if I can find sufficient information on the entity, such as if I can find their phone number or hours.

When I circle back to the person, I pass along my quick evaluation, and tell them it’s better to have something than nothing at all. If you’re a new business and haven’t created your branding or marketing plan, simply have a 1-page Web site with your name and contact information. When you do develop these, ensure the design of your Web site allows for iteration, where you can add content and functionality over time, as you have the time to create it.

This is the beauty of the Web – you don’t have to do it all at once as with a paper brochure.

Business • (2) Comments • Permalink

Despite efforts by Microsoft to push its Vista operating system and get users to stop using Windows XP, the previous version isn’t going away. Why? With the performance and compatibility issues of Vista, plus the stability of XP – not to mention the fact there is little need to spend the money to upgrade – XP remains popular. But don’t just take my word for it.

As a self-professed Internet Generalist, I keep abreast on all elements as much as I can, from hardware to software. One source that keeps me in the know on all issues regarding Microsoft operating systems and software is WServerNews. They provide both expert opinion and detailed information, with a touch of humor.

In their latest edition, interestingly #666, they talk of the upcoming release of Windows XP service pack 3, or SP3, as well as link to a detailed comparison of XP and Vista.

So will XP go away? Not for a while, and not for a while on the computer where this was written!

Technology • (3) Comments • Permalink

Oh, if I could only just raise my prices.

If business is slow and I don’t have any new prospects or projects, I could just raise the prices I charge my current clients. And even if I do have enough business, I could still raise prices each time I send them an invoice, as that would surely increase my revenue. Well, for a short period of time, as eventually my clients would become suspect of what I was doing and look elsewhere. And its not that I would be changing my services or products, I would just be charging more for them.

As you might have guessed, the preceding was sarcasm. And if you didn’t guess that, it was! Ask any entrepreneur and as much as they would love to do that, the reality is that would never work, and clients and customers would surely leave. Instead, we strive to continuously add value through new and improved products and services, continuously seek out new clients and customers and work feverishly to keep costs down. Call it the independent spirit, or just call it the reality of the world.

Why restate the obvious? As much as I try to keep The Hot Iron non-political and solely focused on tech and business (and when I do stray I get reminded of why I strive towards this), when small businesses are impacted I am compelled to address it. The sales tax in the city of Chicago will be increasing to 10.25%, the highest in the nation. For those who don’t know, the sales tax in the Windy City is comprised of 3 portions, for the city, Cook County and the state. The city portion is increasing a quarter percent and the county portion will increase 1 percent, with the money going to bailout debt-ridden public transportation and hospitals. However nowhere in these increases are there any cost-cutting or efficiencies or increases in services. This Wall Street Journal editorial on the tax increases said it best, “…the county is "not only refusing to tighten its belt, it's acting as if it doesn't have to wear a belt." Then again, it'd be business as unusual if patronage were somehow extracted from Chicago's machine politics. Too bad for the city's actual businesses and residents.”

Yes, too bad indeed. And as easy as it would be to just raise my prices, it’s more fun to run with the independent spirit, even if it takes me elsewhere.

Business • (3) Comments • Permalink

Congratulations to me and my little blog, The Hot Iron, for being an SOB! And it’s not what you think – it stands for Successful and Outstanding Blogger. I recently received this designation by Liz Strauss, a business relationship consultant and blogging expert. As that description doesn’t begin to do her justice, read her bio at her blog, Successful Blog.

Liz is also the founder of the SOBCon conference, and the second annual event will be held on May 2-4 in Chicago. Visit the Web site for more information and to register.

Announcements • Business • (4) Comments • Permalink

Diversions • (8) Comments • Permalink