Whenever I search for a particular domain name, I still cross my fingers hoping it is not already registered. If not, then I register it, whether it is for me or for my clients. If it is already registered, then several steps come into play, from monitoring the domain name for when (or more likely if) it becomes available to the search for alternative names. On occasion there is that certain domain name or names someone wants that is worthy of taking yet another step – trying to purchase it from the current registrar.

Salesforce.com, leader in hosted Web-based applications commonly referred to as “software as a service” did just that, and after a 4-year negotiation they acquired the domain name force.com for an undisclosed price. As Salesforce.com’s business has progressed and changed, the “sales” portion of the name is only a part of their overall offering. The name force.com was ideal, yet already owned by someone – Force Technology of California which was founded by Gordon Force. Not only was the company named “force” but so was the owner! Keeping those facts in mine doesn’t make it surprising it took the length of a presidential term to acquire it.

In an industry like the Internet where multiple seconds can be an eternity, such a wait could be considered not worth the effort. Many times, waiting that long is also not feasible, as the naming and branding of the business may not be able to wait. In such a case, business and life must go on and an alternate domain name or names must be selected. Continuing the pursuit of a domain name, however, is not out of the question.

“Everything is negotiable” is a phrase I remember from many of my college business courses. Though the length of those negotiations may go longer than one would hope, a successful outcome, as with Force.com, makes it all the more sweeter.

Business • Domain Names • (2) Comments • Permalink

Earlier this year Chicago was all abuzz when the city was designated the US applicant city for the 2016 Summer Olympics. After a head-to-head battle with Los Angeles, the US Olympic committee voted and selected the Windy City to compete against several cities from around the world to host the international event. The final decision by the International Olympic Committee (IOC) will be made in 2009.

A rally was held in Chicago the Monday after the decision was made, and then the buzz seemed to die. Other than a few stories about venue locations and the need for the Chicago bid logo to change (it had a torch in it, which violated Olympic branding rules, and the new logo is shown here), there was no news or events surrounding the bid until the recent international boxing event. But other than a parade through the city, unless you were a boxing fan, you probably weren’t involved.

There’s about a year and a half between now and when the IOC makes its choice for the host city. I am sure there are many tasks and activities going on in the background that are not public and do not need to be. Posters with the new logo just started appearing on ad space in the downtown Loop area. But the buzz and excitement of getting such an event, even if it is 9 years away, just isn’t here.

So how can I help get the Games to Chicago? I have blogged about the Olympics before. I also created my own custom return address labels with the logo on them, though I have no idea if that is in violation of some trademark usage rules. I have this feeling that there’s more that the common resident could do, especially with the potential economic impact to the city.

For a city that prides itself on being a center for advertising and marketing, more must be done to engage the people of Chicago in the city’s bid to get the 2016 Olympics. Otherwise, when the few messages that hit the public come out, they may not get the reception they require, let alone stir the soul.

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Today, November 2, domain name powerhouse NameMedia Inc. announced it filed for an initial public offering worth up to US$173 Million. Shares of NameMedia will be listed on the NASDAQ market under the ticker ‘NAME.’ This is big news for the domain name industry, as NameMedia is one of the largest players with BuyDomains as well as recent announcements of their launch of Gardens.com and acquisition of Photo.net.

It is also big news for the Boston area technology market, as NameMedia is located in Waltham, Mass., the home of many technology giants over the years, including Polaroid and Lycos. Waltham for centuries has been a center for pioneering advances in industry, including the Waltham watch, Metz automobile and bicycle, the invention of the microwave oven at Raytheon. In recent decades Waltham and the entire Route 128 corridor that cuts through it was called America’s Technology Highway, only second to the Silicon Valley. After the dot-com bust many biotech firms replaced the offices of tech companies.

Good luck to NameMedia on their IPO filing, the next generation of innovators to line the highway immortalized in “Roadrunner” by Jonathan Richman and the Modern Lovers!

Business • Domain Names • (2) Comments • Permalink

A petition was recently filed with the Federal Communications (FCC) by Gail Mortenson, a freelance writer who abruptly had her AOL account terminated, and as a result her email address was no longer valid. She has claimed this has been a detriment to her business, a point nobody could argue with. Changing your email address can be a painful process. As it is so easy to give out your email address, you can never know who may try to email you after you have changed your address and no longer have the old address.

The need to change an email address usually comes when you change jobs or change Internet providers. For the former, using a personal email address will eliminate missing personal communications. And with regards to the personal email address, I have written before that you should own your own domain name to ensure you always receive your personal email and not rely to your detriment on the email provider, whether it’s Hotmail, GMail, etc., as you do not have full control over your email address.

Mandating by law Internet and email providers to forward email may be good and straightforward in theory; however it will not work on several fronts. First there is the issue of email traffic and bandwidth, which comes at a cost to the provider and would likely be passed on to customers. Where some could see this as a vital service, I see it more as a value-added optional service, something providers could charge money for – something I am surprised they haven’t been doing all the long, especially with people leaving AOL in droves! I also disagree with the analogy to forwarding physical, US Mail, as I can tell you personally that this does not always work!

The best way to handle this is to register your own domain name and have your email go to an address at the name. A domain name is portable and separate from your Internet provider. You could choose to have an email alias or a mailbox. The flexibility is there for a small amount of cost, much less than what I would assume a provider would charge for email forwarding.

Naturally when I saw this story I checked if the domain name gailmortenson.com was registered. It is and appears to be in the name of an Internet provider in Maryland, near where Ms. Mortenson lives. Maybe she read The Hot Iron previously and decided to make the right move?

Domain Names • Technology • (2) Comments • Permalink

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