Diversions • (3) Comments • Permalink

Today, October 15, 2007 is Blog Action Day. The idea is that on one day, bloggers around the world write a post on a common topic – the environment. As this is a broad topic, I decided to write something in line with the capitalist theme of The Hot Iron. I will recount 2 stories of extremes in retail shopping bags and packaging.

The Good

On a trip to Amsterdam, my lovely wife and I stayed with our friend, and after a day of sightseeing we decided to pick up some snacks for when our friend got home. We stopped at a Dirk van den Broek, a Dutch chain of grocery stores. After selecting an assortment of meats, cheeses and breads, we proceeded through the checkout. Noticing no clerks were bagging groceries, my wife went ahead to bag them as I paid. One problem – no bags! It was not that they were out of bags, they simply did not have them at all.

A quick glance around the store saw everyone else but us with their own bag or basket, collecting their purchases and heading for the exit. We did not have far to go, so we pulled our shirts up, filled them with our purchases and headed for our friend’s home. When she arrived, we told her our story to her amusement. She told us everyone usually carries a bad or basket when grocery shopping, especially at Dirk's.

The Bad

Earlier this summer my wife came home and couldn’t wait to show me the new pair of flip-flops she got at J. Crew. As she unwrapped and pulled them out of the bag to show me, she met my look of shock and awe. Where she initially thought I disapproved of her purchase, my issue was not with what she bought, it was how the store clerk packaged it for her almost one mile trip home.

The accompanying picture shows the amount of packaging J. Crew felt was necessary for a US$10 pair of flip-flops. The footwear was wrapped in several layers of white tissue paper, sealed with a J. Crew label. This was placed in a boutique-style shopping bag with a rope handle. The purchase receipt was folded and inserted in a heavy paper envelope, probably in the unlikely event the name of the store was not recognized on the receipt itself. All of this preparation was done before my wife could have asked them not to do so.

Conclusion

Many times we as individuals find it hard to see how we can make a difference on large issues such as the environment. Making incremental, economic steps is one way to make a personal difference and influence those around us.

Business • Diversions • (1) Comments • Permalink

Many Web sites feature a “click-to-call” button – when you click the button and enter your phone number, someone from the company or organization will call you. But what if you wanted to make the call yourself? After my last upgrade to the Skype client software and subsequent opening of the Firefox browser, a button appeared in the upper right corner – a new Firefox extension was installed to allow me to activate this feature.

Here’s an example of how it looks. I chose the Web site for Silko Honda of Raynham, MA, eastern Massachusetts’ best Honda dealer. In the footer of every Web page is their address and phone number, and this is how it typically looks.

With the highlight button clicked, here’s how the same area of the Web page looks:

This feature is unique and makes Skype more of a player in the replacement of POTS – plain old telephone systems. Where Vonage has client software where you can type or paste in a phone number and your phone is rung and the call is placed, this is a one-click solution. This is not, however, a free call – you must have Skype credits or a calling plan. I have also experienced the browser act a little sluggish when I had the feature on all the time and I have seen other reports of this on forums.

This is the type of innovation that leads companies forward, and in the case of Skype may lead more people to pay for its calling services.

Technology • (3) Comments • Permalink

Business • Diversions • (0) Comments • Permalink

Chicagoans were excited to hear that on a recent visit to France its mayor Richard Daley was going to check out bicycle rental, namely the Velib service for on-demand bike rental. This system relies on renting bikes from and returning them to a “service point.” On a recent visit to Germany, I saw examples of bike rental where the bikes stand alone.

In Berlin it was not uncommon to see red and silver bikes with a “DB” logo, part of the Call A Bike service. The service is summarized on this English-language page on their Web site, and it is a straightforward service where you establish an account, and when you want a bike you call a phone number, enter the code on the bike, then enter an access code on the bike and you’re on your way. This picture was taken at the Potsdamer Platz train station with several bikes available. Many times I saw just one bike, all alone, waiting to be rented. The bikes have a unique design and even a carrier with a cable for carrying packages. Click on the photo for a larger view.

I also found DB bikes around Frankfurt, as well as bikes from another vendor available for rental in a similar manner. By being able to rent and leave them wherever your destination is, the service is extremely convenient. When you are done with the bike, you lock it to a sign post and call in the location and it is picked up.

By the way, DB stands for Deutsche Bahn, the German national railroad. Now that is an integrated transportation system!

Business • (2) Comments • Permalink