Social Media Week was a series of events in and around social media in a dozen cities around the world, which took place last week, September 19-23, 2011. Chicago was one of those cities, and there were many panels, events and parties taking place throughout the city.

I attended one of the first panels, titled “Risk Management in an Evolving World - Making the Case for Social Media Governance” hosted and presented by 2 advisors from KPMG, LLP - Sanjaya Krishna and John Hair. Where some may think such a weighty topic is the last thing you would want to hear at 9 am on a Monday morning, it certainly wasn’t for myself, and Sanjaya and John presented the topic in a lively manner. And I am not just saying that as I used to work for the firm or a close family member does now!

Rather than taking notes, I tweeted thoughts and takeaways on Twitter, both as a way of compiling my thoughts digitally and to share them with anyone who would like to see them. All tweets had both the #smwgovernance hashtag for the panel as well as #smwchicago for the overall event.

Here are my tweets, as well as comments and thoughts expanding on them.

RT @sanjayakrishna: Why do cars have brakes? So they can SAFELY go FASTER. Governance is an enabler not a barrier. Social Media is no different - This is a retweet of something Sanjaya posted prior to the panel, and I couldn’t agree more. In many organizations governance or risk management is brought after something bad happens, rather than being part of the solution from the beginning, where it should be.

Risk management should be a partner - via me! - This was an initial thought I had as the panel began, building on the previous retweet. Ideally, everyone in the company or organization should be on-board and supportive of social media activities, but sadly this is not always the case.

Sentiment analysis as part of social risk management - An example of a “sentiment map” called Pulse of the Nation: U.S. Mood Throughout the Day inferred from Twitter where social media activity was analyzed and shown as a heat map was presented. Tracking sentiment of your company, brand and products and services should be a part of your overall social media risk assessments.

Competitors are driving social adoption, but why? - Many times a firm will venture into social media without a net or plan, driven solely by the fact their competitors are out there. Like anything, without a plan, vision or direction, you will not be able to truly leverage your energy asserted.

Do you have a social media policy? - Many companies do not have one in any way, shape or form. Like any plan, they can be as simple as a bulleted list or an extensive document, but you should have one.

Unintended leakage - updating your LinkedIn profile with info not otherwise disclosed - An example was sighted where someone wrote on their LinkedIn profile they working with X technology at their employer, a fact that was supposed to be confidential. As most all LinkedIn profiles have a public element to them, this was picked up my the media. I too have found out about colleagues and friends changing jobs via LinkedIn before they announce it, as they decided to update their profile first, then query me puzzled how I knew before they told anyone.

Ask yourself, what is your risk tolerance? - The term is risk “management” not aversion or avoidance. You should have some tolerance as to what amount of risk is acceptable, something ideally part of your social media plan.

Social media governance is not a green field - in many cases it builds on policy you already have - As most companies have been on the Internet in some form for at least the last decade, they should have some plans and risk governance in place for that activity. Social media governance isn’t then starting from scratch, rather building upon what is already in place.

People are mining your digital residue - Wherever you go online, from using Facebook and Twitter to signing up for services, you are leaving a digital trail behind you. Firms and marketers are gathering this information and using it to make offers to you. Where this is hard to completely avoid, it is something you should be aware of whenever you share information.

Set measurable objectives - more than likes and followers - When putting together your social media plan, you should have real, measurable objectives that actually mean something. Having a zillion followers doesn’t mean anything if you have no engagement with them.

Think about crisis communication before you get into one - part of your social policies - Many companies have crisis communications plans in place, and building on them to address a crisis which is played out over social media is a logical progression for those plans.

Staff social media properly - policy, people, monitoring - If you’re going to do anything in a business, do it right, and if you don’t do it fully, have the plan in place to expand it.

Hot topic after #smwgovernance - Manager Resigns Over a Nokia Windows Phone Tweet? http://t.co/eELUcO9X via @thenokiablog #smwchicago - This article came out shortly after the panel where a Microsoft manager resigned after he talked about an unreleased Nokia mobile device running the Windows Mobile 7 operating system, which was a violation of confidentiality policy, something he could have been fired over. An unfortunate example building upon the topic of this panel.

I welcome your thoughts and opinions on this panel in the comments.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.

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Blogging • Business • Social Media • Strategize • (0) Comments • Permalink

The next likemind will be Friday, August 19, 2011 in dozens of cities around the world.

In Chicago, it will be at Argo Tea, 140 S Dearborn St. at the corner of Adams and Dearborn Streets in the Loop from 8:00 am to 10:00 am.

I call likemind a gathering of creative-minded people, from various disciplines including Internet, advertising, art, social media, et. al. For more on likemind, read this great article on likemind Chicago from the Newcity and likemind from the New York Times.

Follow @likemindchicago on Twitter and like us on Facebook.

The first edition of our lame design, yet functional Web site is live at http://likemindchicago.com/.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.

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Announcements • Business • Technology • Thrive • likemind • (0) Comments • Permalink

I've always been an interactive guy. With crowds, as a DJ and improv performer. With causes, raising money and awareness for non-profits such as the fight against liver disease. With customers, as a Web strategist and developer.

Interaction defines me, and now it’s leading me down a new professional path.

In recent years, my professional interaction has meant building Web sites and Web applications strategically integrated with marketing, sales, HR and other key functions. Through my Web business, advising corporations to small businesses as a Web consultant fulfills a lifelong goal. And it provides incredible insight into different businesses – where I listen, collaborate, help think through strategic implications and costs, and ultimately, build some pretty tough sites.

Consulting independently has been nothing short of amazing. Where I have always worked with some equally amazing people on a project basis, it has not been a full-time practice. The interactive side of me is pushing me toward a new path of engaging again directly with a team. After much soul-searching, I’ve decided to seek a partner for my current business, or to take on a new professional role with an established firm.

At this point, I’m open to where talent, experience and any interesting opportunities may lead. My LinkedIn profile sums up my tenure as a manager, director and consultant – delivering Web solutions across development technologies, taking a big picture approach with comprehensive understanding of all aspects from strategy to building sites to the ensuring sites thrive with analytics, SEO, SEM and social media.

As usual here on The Hot Iron, and on such weighty matters, I’m first interacting with you. What kinds of experiences do you have with shifts in your career path – corporate, startup, independent consulting or other scenarios? Do you have suggestions or perhaps an opportunity for an interactive guy like me? I would love to hear your voice in this conversation that I’ve only mulled about on my own (and with my lovely wife) in recent months.

Editor's Note: This post was edited to remove and replace broken links.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Announcements • Business • Strategize • Technology • Thrive • (14) Comments • Permalink

For the past 18 years, I have been a season ticket holder of the National Football League’s (NFL) New England Patriots. Pictured below is my seats at Gillette Stadium in Foxboro, MA, the home of the Patriots.

This photo was taken in the summer when there was nothing going on at the stadium, which explains why I am not sitting in them. By this September, I am hoping my seats and all the seats around it will be full on any given Sunday, with fans cheering on the Patriots.

As it stands right now, if things continue as they are, that won’t happen. The collective bargaining agreement between the NFL and the NFL Players Association (NFLPA) expired, and negotiations on a new agreement fell apart. As a result, the NFLPA “uncertified” itself and is no longer representing the players. This same action happened back in 1987, the last time there was a gap in football due to labor negotiations.

Everybody Needs Everybody Else, But At What Cost?

It’s hard for a common fan like myself, or probably most people who are not star athletes or team owners, to quite understand the breakdown in negotiating a new labor agreement. Some have called it the billionaires (the owners) versus the millionaires (the players) and that’s not far from the truth. Issues of salary, plus extending the season to 18 games from 16 and long-term healthcare for retired players are some of the main issues to be resolved.

Where at that scale it doesn’t resonate with me, it does on a much smaller scale, namely within my own business. As part of my Web consulting business Dunkirk Systems, LLC I work with subcontractors, work as a subcontractor to other firms and as well pay myself. When determining project costs and what people I can afford to have on a project or how much I can work for on another, a dollar value has to be determined. Sometimes there is a long negotiation, other times it’s straightforward. In the end, it should be a win-win, otherwise it’s something stuck in the back of my head throughout the project.

Everybody Wants The Games Played

Despite all that has happened, all parties involved want an NFL season. As a fan, that goes without saying. Recently, Patriots season ticket holders got an email from Robert and Jonathan Kraft, the owners and leaders of the team. The second to last paragraph gave me hope in football being played later this year:

We know that many Season Ticket Holders are feeling frustrated by our inability to finalize a deal with the players' union. We apologize for any role we played in that. Please know that we are working diligently to assure that NFL operations get back to "normal" as soon as possible.

Robert Kraft and his family bought the Patriots, a bumbling team, in the early 90’s for what was then a record price. Under his leadership, the team has won 3 Super Bowls and has a shining stadium surrounding by a complex including a Renaissance Hotel, a branch of Mass. General Hospital and a Five Guys burger shop. Kraft has a finance background, understands league finances, and was a season ticket holder before he bought the team. With the metamorphosis of the Patriots over the years, I trust his words and know he wants his fellow fans to be watching games along with him this fall.

What do you think – will there be a 2011 NFL season? Your thoughts and opinions are welcome in the comments of this post.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.

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Business • Strategize • (3) Comments • Permalink

Can QR codes be artistic? Of course, and if you need examples right away check out the QR Arts site. When large corporations use QR codes, many notice. When major corporations do something artistic with QR codes (or anything artistic for that matter) people notice even more. That is, if you recognize it is an artistic QR code.

The accompanying photo is of a bus kiosk ad in Chicago for Time magazine. The familiar red border of Time is clearly visible. It looks like soldiers are walking in a swamp, but they are actually walking in a QR code! The code itself is rotated 180 degrees so all 3 large corner squares are visible, which is a very valid use for them. It is also angled back. Both of these are why I question if to the casual person walking by, will they realize it is a QR code? Upon scanning the QR code, you are taken to a page on Time’s Web site on the topic of war.

What do you think – upon first glance would you think this is a QR code? Your thoughts are welcome in the comments for this post.

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Business • Mobile Technology • QR Codes • QR Codes In Action • Technology • (4) Comments • Permalink