“Define the sandbox for me to play in.”

This is a phrase I find myself saying more and more. It is something I have said in the past on occasion, but now it is creeping into my speech with greater frequency.

“The sandbox” I refer to comes from the childhood play thing – a literal box or tray, perhaps a half a foot in depth and a yard square, filled with sand that infants or toddlers would play in. This confined area is designed to keep the sand and the child in a defined space, all the while still allowing them to be creative and have fun.

Later in life the analogy of the sandbox would come into play (pun intended) in my chosen career of software development. Here, a sandbox is an isolated system of servers, network, software and end-user computers and mobile devices where development and experimentation can go on without impacting live software. Though there’s no sand in a technology sandbox, it can easily be as messy.

Thinking Inside and Outside The Box

Many years have passed since my early playing and I have been in all sorts of environments – business, volunteering, social, among others. I have invoked this metaphor of the sandbox as the definition of the overall boundaries or rules of engagement with whatever endeavor I am involved with. In raising this, I am asking for these parameters to be defined, upfront and complete, so I know the limits I am to work within.

In asking for the sandbox definition, I am not looking to limit what I can do. It’s actually the opposite; I want to know the boundaries so I can push them to the limits. When you think about it, there are limits in some way, shape or form in most aspects of life. There’s laws, regulations, policies, traditions, norms, emotions, budgets, physical space, time and design guidelines to name a few. If they exist, let me know them going into whatever I am going to do, so rather than being a hindrance, they are taken into consideration in my planning and actions.

Define your sand-what?

When I speak this phrase – and I find it most effective when spoken – it is often met with puzzlement. What I am asking for is not only something that is not often asked for, but the answer may not even exist, or exist in a form beneficial to myself and others. I am not a perfectionist, and I am not asking for the perfect sandbox either. In some cases, I get various documents or a conversation with someone. When this happens, I try to document what information I have received and as a result am defining the sandbox from these materials. When I do this it is met with some apprehension, especially from those who don’t want to commit or acknowledge the sandbox I have just defined from them.

It’s all play until someone pokes an eye out

Running up against the definition of the sandbox has had both positive and negative results for me in the past.

One time I felt I knew definition of the sandbox, only to find out I didn’t, which had a big impact on my work and emotions. I had to create the technical components of a presentation on a topic, with others creating the other supporting materials. The presentation was short, and I knew I was not going to be able to discuss all aspects of it, so I included external resources for the participants to explore further after the presentation. These resources were Web sites that are known for their leadership on the topic and ones I use myself. However, the day before the presentation, all but one of the links I included was struck from it by the firm’s legal counsel.

Why? They said the sites they had an issue with were run by organizations that also offered consulting services, and by including them it could be implied that the firm were endorsing these vendors. As the firm had strict policies on endorsing vendors, which I found out only as a result of this presentation, these links had to be removed. Period. When I pushed back the lawyers wouldn’t let me finish my sentence.

With the presentation so close, I had no time to find other links to include – I had the best of them, and would have to vet their information thoroughly, as well as ensure they were not offered by someone who was also consulting. So my slide had one link, the one at the bottom of the list, which I had included simply as a reference site. The presentation went on and caused confusion in the mind of some participants, and some told me this. Had I known about this endorsement policy going into it, I would have had plenty of time to rethink my material overall, from what I wrote to what I linked to. But I didn’t, and I couldn’t, and had no fun playing in this tiny sandbox this time.

A more positive example of pushing the limits of a sandbox is when I moved for a more prominent search function on an Intranet portal project I wrote about recently. Even though in this case I didn’t have the full definition of the sandbox in the form of lack of support from my director, I had the confidence that leadership would approve of this change, which they did. Even if it had not been approved, my team and I felt the effort to play to the edge of the sandbox was worth it.

Do you want to play a game?

Even with the sandbox defined for you, it is ultimately up to you if you want to play in it. Though I don’t remember specifically, I bet there were times when I would crawl or jump out of the sandbox as a child. If you do choose to play in it, be aware that on some occasions the sandbox definition may change while you are playing, and this can also trigger a decision point if you want to continue playing or move on.

The decision not to play can be unfortunate for both the person who could have played in it and for the sandbox owner as well. For the owner it can, if they accept it, create a learning moment. Typically a sandbox is there for someone to play with. But what if nobody wants to play in it? The owner – the employer, organization, what have you – has a decision to make. Do they have a sandbox nobody wants to play in?

Deconstructing Defining Sandboxes

I hope the metaphor of a sandbox resonated with your and did not distract from my overall points. In any endeavor there are boundaries. Knowing what they are going into it will make the activity smoother. Changing or just disclosing boundaries late in the process can cause disruption to all involved with the endeavor and can have repercussions to the individuals – the players – and the organization – the sandbox owner.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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A few weeks ago I attended what I will call a "meta meetup" – it was a showcase of business and technology meetup networking groups in Northeast Wisconsin. The event was called Meet the Meetups and was a local version of a similar event held in the Milwaukee area.

Following the event I reached out to the organizers and shared with them how I wished something like this took place a couple of years ago when I moved to the area. My quest for such groups when I first arrived here was nowhere near as bountiful as what I encountered at this gathering in Green Bay.

As one of my goals for the coming year is to immerse myself more in technology – both in general and local – I am sharing this list of meetup groups here. Perhaps it can help someone looking now as I did then, and perhaps I will see you at one of their events?

Rising Tide Society / Tuesday's Together

BAM (Big Data, Advanced Analytics, and Machine Learning)

The Nest

Women In Entrepreneurship - Northeast Wisconsin

Current - Young Professionals (Green Bay Chamber)

1 Million Cups

Green Bay Power BI User Group

Northeast Wisconsin Cloud Users Group

Fox Valley Dev Ops

Northeast Wisconsin Agile Users Group

Digital Fertilizer

Wisconsin UX

ReactJS Green Bay

Fox Valley Business Data Intelligence and Analytics

Fox Valley Microsoft Data Platform

Fox Valley Game Development

WI Kentico User Group

Northeast Wisconsin Developers Users Group

Fox Valley Sharepoint User Group

Thought-Hacking Wisconsin

I would like to share one that was not at this event, but is also a worthwhile networking and learning opportunity. Women in Technology Wisconsin hosts monthly events and networking, and is not only for women – I know, I have attended one of their events.

If you know of other networking opportunities in Northeast Wisconsin for business and technology, please share them in the comments of this post.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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They’re everywhere. They’re annoying. But they’re effective.

Where the above 3 sentences could apply to a lot of things, here I’m talking about Internet advertising. From banner ads to text ads to search ads, they are what supposedly finances the Web site you are on, or at least that’s the idea. The earnings from ads here on The Hot Iron this month won’t even buy me an hour of on-street parking in my city. But some ads, especially those found when searching for something, can be very lucrative.

My thoughts on these ads and how they are pervasive on Amazon.com was featured in an article published today by the Associated Press. Titled “Ad business a boon for Amazon but a turn-off for shoppers” by Joseph Pisani, I was one of a few who talked about the ads and their impact on consumers. An example of a recent frustration I had when searching for a product on Amazon opened the article.

I connected with the author through Twitter, seeing a tweet of his asking for people to share their experiences on searching for products on Amazon. The example I stated was real – when I was searching for one product the results showed a different “featured” brand, followed by other brands then 4 or 5 items down the list (differing on various searches) I found the brand and model I was looking for.

Is this type of advertising deceptive? It’s hard to see the small text or icon stating the other items are ads. These days I look for these things, others may just buy the product that paid to be at the top of the list. The ads on Amazon are unique as most all of the items are for sale through the site, and I say that as Amazon even displays paid ads for products on other sites.

The reach of the AP

Articles published by the Associated Press are often carried verbatim or in a modified form on many news outlets. As a result this article can be read on the Web sites for the New York Times, Fox Business, ABC News and even in the Spanish Edition of the San Diego Union-Tribune. Thanks to Jonathan Hoenig for first bringing the article to my attention.

I welcome your thoughts on these types of ads and if they have impacted you, as well as any comments on the article in general.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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It’s been said if you can’t find anything on the Web by searching for it, it may as well not even exist. Since Google’s launch over 20 years ago that has certainly been the mantra, as their single search box with precise search results trumped all other search engines out there to become the dominant search destination it is today.

Around that same time, I felt the same about search, but on a slightly smaller scale, though with an international reach. I was literally promoting search for the Intranet portal for a global professional services firm in 1999.

Search Hidden and With Good Reason

In 1999 I became the manager of the front-end development team for this portal, which meant I was responsible for leading the team creating and enhancing its Web pages. As part of the role, I had to evaluate the functionality and design we had already, as the portal was being developed by a consulting team that was rolling off the project. When I evaluated the search function, by my best approximation it was poor to non-functional and of no value to anyone using it.

As I quickly came to learn, search was not a priority for the portal. The business sponsors didn’t even want people to simply search for content, rather to use a complex, nested set of 3 drop-down lists to select a category for which content would be presented. If that sounds convoluted, it was. The categories, or taxonomy, mirrored the structure of the firm. The idea was you would navigate to where you “worked” and voila, there would be content waiting for you.

Or so one would think, however this wasn’t always the case. Many times there wasn’t any content there, especially in the early days to months of the portal. But that wasn’t that my concern, as we had an entire other team working on getting content into the portal. The concern for my team and I was to ensure the front-end of the portal worked and was usable.

There was no real urgency to make search function well and have a great user experience as accessing it, as it was literally tucked behind an unlabeled icon of a magnifying glass on the second page of the portal, one you would miss on first glance. There was an option on the first page of the portal prominently labeled search, but it simply led users to a list of public Internet search engines, such as Lycos and Yahoo. Remember, this was 1999.

A Better Way to Content

After the launch of the portal, we decided to tackle search. The task of working on the search engine went to our top developer. He had both a programming and mathematics background, and was eager to get search working. After some time, he was successful, and it was a highly functional and useful feature of the portal, though most people still didn’t know about it. We added a text label to the search icon and others near it where it wasn’t obvious what their functions were. Even then, you had to click the icon which took you to another page where you got a search box, adding steps (aka barriers) to get to the content you want. Over time we found that portal users were using search, and we on the development team used it to validate testing for content. Even with this new label, search was still not a prominent feature on the site, nowhere to the degree I felt it should be.

Making the Case for Search and navigation

With the initial launch of the portal and other changes including the search function behind us, it was on to version 2.0. There was a laundry list of features wanted for the portal, and one was a new user interface. As my team worked through designs and functionality, they proposed putting a search box in a prominent position on the Web site, at the top left corner, literally promoting it from obscurity. Studies of people using Web pages have shown consistently over the years people start at the top, go across the top and down the left side. By placing the search box and button at the top left, there was no extra step needed to get to search results.

I was pleased with the work and designs we put together, and then we started the process of presenting it up the food chain of the leadership for review and approval. We knew we would have tweaks and adjustments to make, but we were hopeful much of the work we did would persist, especially search.

When we presented it to the director of the development team, my direct manager, he liked it. The next step was to present it to his manager, who was the overall director of technology. But he didn’t like it. He felt it went against the goal of navigating to content and wouldn’t be approved by the top leadership of the team. We pointed out the 3 drop-down lists remained, and people could still choose to use them, as well as the work we did to improve the search function. My director was also reinforcing this, from a usability standpoint, so the busy consultants in the field could get to the content they wanted. After hesitation he agreed we could present the search box design to senior leadership but that he would not back us up on it. This was fine by me, as myself and my director would be the ones presenting it.

Shortly after this less than exciting meeting, we had the meeting with the senior leadership and business leaders for the portal to present our proposals for version 2.0. We were in a beautiful and expensive conference room with cutting-edge functionality, very expensive for that time. We had an orchestrated presentation where myself and my peers would be presenting their team’s work on the next version of the portal, with the onus on me to present the new design and the search box.

When it was my turn, I was ready – the design was cleaner and more modern, at least for standards of that time. As I presented it, I talked to the major features in priority order, and search was near the middle of it. When I brought it up, I talked to the search improvements we made, the gain in traffic to the search page and how users could still navigate to it as they have before. As I finished saying this, I saw the director of the technology literally turn away from the table, though I don’t think anyone else noticed it. As I concluded the lead partner who oversaw the entire portal looked down, and I could tell he was thinking it over. He said he liked it. Relief doesn’t begin to describe the feeling I had, and I was excited for the meeting to end to share the great news with the team.

Another Search Goal Fulfilled Years Later

As we worked on version 2.0, we did a lot of talking about the future of the portal and how it could be enhanced. I had the idea of putting a “header” or section on the pages of other portals within the firm. This header would be a thin bar across the top of the page with links back to our portal as well as a search box. It was an idea that was batted around my team, but one I was not there to even take to any design phase, for not long after version 2.0 was released, I left the firm, being lured by a dot-com startup that folded a mere half-year later (and a topic for another time).

About a half-dozen years later, my wife got a job with this same firm, but working with a consulting practice. In between those years the portal itself had gone through significant change, namely not being the focal point for the firm it was previously. One night as she was catching up on some work at home, I looked over her shoulder to see what she was doing. Much to my surprise she was on a page of the firm’s Intranet, where our portal had lived, and across the top of the page she was on was a header bar similar to what I just described. Needless to say it made me smile, and I was patting myself on the back as I walked away.

Deconstructing Promoting Search

Technology and the way we interface with it is always changing. New ideas must be encouraged, embraced and tested to truly see their effectiveness. Search is one of those areas, and its importance is even more important today. In this case the functionality of the search box was not the innovation, rather promoting it to a position of prominence on the Web pages. Where I cannot take credit for the design of the header bar that evolved over time, it in itself was an evolution of what we started with and presented with mixed results now over 20 years ago.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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It’s been almost 2 years since my family and I moved to Appleton, Wisconsin. It has been a good move, though I haven’t written about it much, save the local obsession with roundabouts.

What makes it a good move is that I like to embrace where I am, and have enjoyed the process here. I learned to do this many years ago when I was frequently traveling for work, spending long periods of time away from home in exotic locales like Louisville, Kentucky and Phoenix, Arizona. A large part of that embrace was doing things that people local to the area would do… well at least the positive things!

Looking back on this near biennium, 3 things come to mind that I am doing differently since relocating to Appleton from Chicago, all which have been a good thing.

Eating and Drinking Locally-Produced Products – As my license plate says and I see all around me, Wisconsin is America’s Dairyland. When I found Lamers, a local dairy that sells milk from local cows in glass bottles in a store in front of where they bottle it, I was all over it. We now get all of our milk from there, and their milk makes great soft-serve ice cream which is sold in their dairy store. In addition to milk, I try to buy other dairy products – namely cheese – made as close to home as possible.

On the protein front, locally hatched eggs as well as meats from my new favorite local butcher shop Jacob’s Meat Market, are often on our dinner plates. It not only makes sense to buy bacon cured from local pigs about 20 feet from where it is sold, but additionally with all of the recalls on mass-produced meat products, knowing the source is very important.

Where one cannot live on meat and dairy alone, the Fox River Valley of Northeast Wisconsin is also home to great breweries like Stone Arch and the Appleton Beer Factory. There’s much, much more than Miller Lite in Wisconsin!

Reading Local Newspapers and Listening to Local Radio – Coming from such a large city as Chicago, most news stories there were on a grander, city-wide scale. It was hard to find coverage of stories specific to a neighborhood, which drives the term “hyper-local” news. As someone who is now on a decade of being without Cable TV, when I moved here I sought out local media outlets online on Twitter to help me understand the happenings of my new surroundings.

In the process of finding these, I dove deeper into their coverage. We have a subscription to the Appleton Post-Crescent, the local newspaper which, like most other mid-sized papers in the state, is owned by USA Today’s parent Gannett. Our subscription is only a digital one, which is fine since the local printing plant closed and the papers are printed over an hour away, guaranteeing most late sports games and other events will not make the print edition. The coverage by the small (and increasingly smaller) staff of reporters helps keep me informed of happenings I otherwise wouldn’t otherwise know of.

I have also re-embraced a medium I haven’t engaged with in a long time, local radio. For someone whose college experience was tied to the campus radio station this has been welcome. As outside of my car I don’t own a radio, fortunately I can stream radio shows and coverage by computer and mobile app, and listen to them as podcasts. In addition to the ease of the medium, the depth of coverage has been tremendous. One show specifically, Fresh Take with Josh Dukelow on WHBY, not only covers a wide breadth of topics from politics to culture, but also goes into great depth on them as well. I have been exposed to a lot of nuances of the area I would not have otherwise known about if it wasn’t for Fresh Take.

Using Ride-Sharing Services – Though certainly not something unique to this area, prior to moving to Appleton I never used services like Lyft and Uber. Coming from Chicago, where I lived steps from subway stations, major bus routes and plentiful taxis, I had no need for them. I must also admit I knew many cab drivers in Chicago who were being negatively impacted by these services as they started, and those were a deterrent to me using them. Though there are taxi services here, they are not as plentiful or to the demand-level that I am used to. This has made using Lyft in particular a great addition to my routine.

Where these are some great additions to my routine, I hope in the future I can add more to this. If you have any suggestions of other things I can do in the Appleton area, please share them in the comments to this post. And be nice!

Deconstructing Embracing What is Local

As I have traveled across the country and around the world, I have always sought out what is unique or local to the area, and tried to go beyond what is simply touristy. I have taken the same approach here in Appleton, Wisconsin and have been pleased with the results. Embracing the best of what is around you can enhance your life.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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