I was catching up with my friend Steven Benjamin today and I want to share part of the story. I got to know him originally through the ColdFusion community here in Chicago, and not only is he a talented developer, but an engineer as well – an engineer as in building things with tangible objects, not code.

Last year he launched a new business, MightyMugs.com, and I was asking him how things were going. MightyMugs gives people the ability to upload a photo or image via the Web site, and Steven would make a single or multiple coffee mugs with that image on it. He developed the process to put the image on it and makes them himself, and is a stickler for quality.

As he started marketing his services, he found a lot of interest from businesses, great and small. The fact they could order a quantity as small as a dozen was a key selling point, as other “swag” vendors usually require minimums from several dozen to a gross. Another nice feature is he can create a “3D” animation of what the mug would look like. It’s a great selling point – I know, I am a customer! He also launched a complimenting site for businesses, MightyMugsB2B.com. Not only can you upload an image, but you can email or post mail it, as he got many requests for the latter two.

I think the mark of a good entrepreneur is in how she or he can react to their audience or market and make changes in a way that large corporations cannot. Where he still sells his service to consumers, his tailored Web site and marketing to businesses has helped propel his own business. Same product, different markets, one entrepreneur. It makes you think of what you can do with your own offerings.

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This Thursday, January 25, 2007 is the next TechCocktail. As you can guess by the name, it is an tech networking event where drinks are served. This is the third of what has become a quarterly event, and will be held at Amira at the NBC Tower in Chicago.

I went to the first one, missed the second, and I am looking forward to this one. Its success can be contributed to many reasons. It was heavily promoted on blogs, and as a result brought in a wide variety of people in technology including programmers, entrepreneurs, bloggers, venture capitalists and lawyers. As a quarterly event, it is not overdone, and still has momentum. And free admission and drinks aren’t a bad thing either.

TechCocktail's success is in its simplicity, and that’s why I think it will be around for a while. Many user groups or other organizations fail because of the complexities of their services and offerings. As well, when there is a turnover in the organizers, it is hard to regain much of the momentum the group had. I have seen this personally with tech user groups as well as established organizations like the Jaycees, and it falls in line with the team development model of forming, storming, norming and performing.

Are you going to TechCocktail? Hope to see you there!

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Years ago I worked for a large international company who was a partner with Microsoft. The partnership was so strong we had a full-time Microsoft consultant on our development team. This was a huge benefit for us, as we had access to a top individual, plus their access to double-secret knowledgebases and internal communications. At one point, we were working with newly-launched technology and when we had a question on it, we literally had the Microsoft management for the technology on the phone.

I just got back from attending an afternoon roadshow put on by Salesforce.com. I am working with it for one of my clients, and I attended to learn more of the meat from the hype. Needless to say, my head is swirling with ideas and things I need to investigate further.

A new offering Salesforce has is its "AppExchange Incubator," which is office space made available to start-up companies who are developing applications to run on the Salesforce platform. The concept is that you are in a Salesforce office, along with Salesforce staff and other start-up companies. Not only do you get the benefit of having incubator space and its trappings, but by direct contact and osmosis you will be more successful. A single cubicle is reportedly $20,000 a year.

Some may say this is a steep price – how many people will fit in single cube anyway? But if you look at it from a learning-curve perspective, and depending on what your business model is, it can more than pay for itself. Developers of Salesforce add-ons sell them through AppExchange, an iTunes for software if you will, which is built right into the Salesforce platform.

When I heard about this, the first thought in my mind was why Microsoft never offered anything like this. Then again, having companies pay you rent is right in line with Salesforce’s subscription-based business model, not one-off licenses like Microsoft. The folks in Redmond could learn from the folks in San Francisco, maybe more than from the folks in Mountain View?

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Today Netflix, the popular DVD-by-mail service, announced it will begin offering the ability for customers to instantly watch movies over the Internet. You can read their press release here:

http://www.netflix.com/MediaCenter?id=5384

As a Netflix customer and someone who likes to see companies break from the mold of purely physical music and video, this is a step forward. Though it is only available to Windows PC users, I think it will be popular as they are planning a phased approach and have worked it into their existing pricing model. This way, you should actually be able watch a movie without the servers being taxed too much, and you won’t have to change anything to do so.

Of course this enhancement is not perfect. You are not downloading a video to watch at your convenience, you are watching a streamed movie on your PC. Also, not all movie titles will be made available for viewing. But after waiting weeks to receive DVDs over the recent holidays, it will be a nice option to have, and an even nicer choice when Comcast’s On-Demand service does not have anything I am interested in, which for me was the catalyst for signing up for Netflix in the first place.

It will be interesting to see the reaction of the movie industry to this offering – will they jump on the bandwagon, or just make their back catalog available? It is a step by a major player in the direction of a pure digital world of watching or listening to whatever, whenever, a step towards convergence that is easier to use without having to buy a pricey, flat-screen telephone.

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I start my mornings with the TV news on in the background, with the hope that subliminally I will retain the overnight activities of the world. On occasion, there is a useful nugget from a guest on a non-news topic that sticks in my mind, and today it was the topic of words.

The author of Words That Work, Frank Luntz, was on the tube stumping his new book. He is a political consultant and the example he gave was from the 2004 presidential campaign, comparing the words spoken by John Kerry, which tended to reflect his Yale education, and the words by George W. Bush, which… um… tended not to reflect his Yale education.

As this was swirling in my head, another good work on words came to mind. Dr. Peter Meyers of Tminus2 Consulting wrote a "geek guide" (a.k.a. white paper) on the topic of Speaking geek to customers which he makes available on his blog, debabblog. It offers good advice for technical folks in talking to clients or customers about technology without causing their eyes to roll to the back of their head.

Now the classic 80's song Cult of Personality by Living Colour is playing in my head, with its edited quote from Malcolm X, “[w]e want to talk right down to earth in a language that everybody here can easily understand.” Though I can't recall what today's weather forecast is.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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