On a family road trip to Yellowstone National Park and Mount Rushmore a few years ago we included a stop in Sioux Falls, South Dakota. The decision to make a layover there was due to several factors including its position along our journey, interest to see the eponymous falls of the city, as well as the fact that we once considered moving there.

The following is a tale of potential opportunity, deception and emotions as part of a career change. Names have been suppressed to protect the offenders.

When I was at a crossroads over the direction of my career among the channels I was exploring was postings on LinkedIn. One day such a listing caught my attention – a Director of Technology for an organization in the Greater Minneapolis / St. Paul, Minnesota area. Leading tech in an org in an area where individually both my wife and I had once considered living, plus an area where we had friends and not too far from our then home in Chicago, it seemed logical to consider. Before even checking with my wife, I applied. Granted I told her later that day and she was encouraging of my choice.

Within a few days I heard from the human resources / recruiter, and their message started as typical about receiving my application and interest. It then pivoted in a way I was not expecting. The recruiter said the position was actually in Sioux Falls, South Dakota. They continued that they had problems finding candidates for positions in the past, and thus had advertised it as being in the Twin Cities. Their message concluded by asking if I was still interested.

To put this revelation in context, it is approximately 237 miles from Minneapolis to Sioux Falls, with a driving distance of close to 4 hours. To say that Sioux Falls is in “greater” Minneapolis/St. Paul is like saying New York City is in “greater” Boston! Look on a map if you don’t believe me, but certainly nobody would ever say there’s such a tie between the Big Apple and the Hub.

This was the first deception, and though I say that today I didn’t necessarily say that then. Looking at the description of the role, and with a few other questions answered and in consultation on the home front, I decided to move forward with my candidacy.

This forward motion included further discovery about Sioux Falls and took a two-prong approach – by reaching out to the local chamber of commerce as well as our dentist who was from that area and still had strong ties with it. Again this is discovery – could we consider relocating there, and what were factors to consider. After reviewing materials received and a few conversations, we decided I should continue the interview process. To be honest my wife and I moved to Chicago with less research on the city than we did on Sioux Falls, but that being said Chicago is a much, much different city.

That next step was an interview with the hiring manager, who was the Director of Marketing and whom this role, the Director of Technology, would report to. The Marketing director was part of the parent organization of this new one, and was to move over into this org. Where some may have thought this in itself as a red flag, I didn’t. Over the years I have seen various configurations of organizational structure and have had clients who were in similar roles and I worked well with them. So in a smaller org, I did not see this, in itself, as a concern.

Then came the interview, which would be done over the phone – remember this was over a decade ago, and video interviews weren’t as common as today. I prepared as best as I could for an interview with a Marketing director, including questions that would determine to me their knowledge of technology as well as other factors such as goals, budget, staffing, etc. I also anticipated questions that may be posed to me and appropriate answers for the level of Technology director.

When the phone rang, I popped into an empty office in my co-working space and took it standing, wearing a headset and holding notes in one hand and using the other for note-taking and being expressive! The Marketing director seemed a little hurried in their banter at the beginning of the call, and then asked me to tell me about myself. As I talked about the breadth of my experience, they cut me off at one point and asked me about something I just mentioned, specifically about email marketing. I proceeded to describe how not only have I setup email campaign platforms for clients but also had developed a product offering around email marketing. Again I was interrupted and asked about details of what I did for clients, and talked about developing goals to tactical email templates as well as managing their email lists. Again, I was stopped midstream and they asked for more specifics about how I setup the lists, to which I talked about working with the customers as to whom opted-in to receive email, and once again I was stopped. They then asked if I could populate an email program with email addresses, to which I replied yes, but it seemed the word took a while to come out of my mouth as I started thinking hard about where the line of questioning was going. They then asked if I was able to take email addresses from different kinds of files and put into one database. At this point I was confused and asked why they were asking questions about this level of work for a position that had Director in its title.

The reply was not what I was expected, where the interviewer asked, “I need to know how low can you go.”

It was that one statement that made the ambiguity I had of the call crystal clear, and exposed the second deception – this role was not at a Director level, rather it was for a marketing or technology analyst at best. There is nothing wrong with those roles, but that’s not what I do or bring to the table, not to mention where I was at in my career. You may as well be asking a brain surgeon to put bandages on skinned knees! I then somewhat tuned out the ramblings of the interviewer and told them I am not the person they are looking for, and thanked them for their time. I was polite on the outside but infuriated on the inside. The HR recruiter had followed-up with me and I chose to take the same high road with them too – I didn’t have to and my inner Italian wanted me to let them have it. But I did not, and don’t look at that decision with any regret.

In the end, what was presented as a job I would have to move several states over for was a job I wouldn’t cross the street for!

Other than my wife I only followed up with our dentist and told him about the debacle to which he was sorry to hear. Where over the years I have had poor to bad experiences with recruiters and HR departments, this was and continues to be the worst of my multi-decade career. And I hope it is never superseded by anyone or anything else.

Deconstructing Deceptive Recruiting Practices

We all face challenges in life and work that sometime seem insurmountable. It is in these times that creative, fresh ideas coupled with openness and honesty are needed to achieve our goals. Using deception and justifying it in the name of the challenge is not only wrong, but can have unknown repercussions on you or your organization. Where I let this one pass me by, someone else could have taken this to social media and caused a problem for the upstart organization. Taking a 360 degree view on their decisions, and considering the candidates for this role, could have avoided all of this.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Recently a friend moved to Appleton, Wisconsin, the city where I live. Like me he is in the tech industry, so I started forwarding him links to Web sites and other resources in the community to help him get acclimated in his new community. I also logged them and am sharing this list here to a greater audience.

By no means do I believe this is the be-all, end-all of what is out there and going on in Willem Dafoe’s hometown – if I left something out, please leave a comment to this post. I have organized these into community and the tech industry, and they are in no particular order. Though many of these outlets have a social media presence, here I have listed the traditional ways of how to reach them, highlighting their Web sites, email lists and RSS feeds.

Community Resources

All Things Appleton – In the last year or so this site came onto the scene and is dedicated to the finer details of the inner workings of city government you can’t find elsewhere. It is frequently updated and has an email list and RSS feed.

Appleton Post Crescent – The local newspaper is among most all major papers in Wisconsin that are owned by Gannett and fall under the USA Today banner. Where the changes in the newspaper industry are evident in its publications, it does encompass most of what is going on. They offer email lists and RSS feeds, and much content is available without paying for a subscription.

Appleton Magazine – This is a monthly lifestyle magazine covering the greater Fox Valley and features people, dining and entertainment. Much of the content is available on their Web site and it has an RSS feed, and you can pick it up the paper version in stores and restaurants or subscribe by mail for a nominal cost.

GB News Network – GB stands for Green Bay, which is a short 30-minute drive north from Appleton. This is a news and events site for the Green Bay area. You can also subscribe to their weekly email for the latest information leading into the weekend.

Appleton Public Library – The city’s one and only library is in the midst of a metamorphosis, where the current building will be expanded and reimagined, and in the interim the library will be temporarily in a former Best Buy store. Their email list is a great way to keep up with the comings and goings over the next few years and beyond.

Go Valley Kids – As a parent of young kids this Web site is a go-to resource for family-friendly activities in the area. Their Web site lists current activities and events, but what I find the best is their robust archive of evergreen places both indoors and outdoors, especially for those times when you can’t think of what to do with the kiddos. Subscribe to their email newsletter for the latest news and events plus they have recently launched a podcast.

Fox Cities Magazine – It’s nice that there’s more than one monthly lifestyle magazine in the area, and this is another. You can read entertainment and activities listings on their Web site, though their RSS feed is infrequently published to You can also pick up the paper version at restaurants and stores or subscribe by mail for a low cost.

Appleton Downtown, Inc. – The business association for the downtown/College Avenue area, their site offers events and business profiles for that area. In addition to their Web site they offer an email newsletter and RSS feed.

Fox Cities Chamber of Commerce – This is the largest Chamber in the area and features events plus business listings (hint: restaurants are a business!) in the area.

Appleton Historical Society – If you want to dive deeper into the history of the city, this is a place to visit. What looks like an old house has a wealth of displays and photos of the city over the years and hosts events on various aspects of that history.

History Museum at the Castle – Formerly a Masonic temple (thus the name “castle”), the museum has a mix of historic displays of the area as well as traveling exhibits. A must-see is the permanent exhibit on Harry Houdini, who lived in Appleton in his younger years, and tells the secrets of many of his magic tricks.

TGVG – The Greater Valley Guide – This printed publication and Web site is primarily focused around sports activities but also includes a variety of other kid-related events and things to do around the area. They offer separate RSS feeds for their blog and events.

The Wheeler Report – This is a Web site that aggregates news stories from across the state of Wisconsin and is centered on state and local government. They used to have an email newsletter but stopped it for some reason, but this is a site to bookmark and visit daily.

Mile of Music – As the photo above mentions to singing, it’s likely referring to the beginning of August for this week-long music festival. Artists from around the country and the world converge on Appleton for this music festival which some compare to the SXSW music festival in Austin, Texas. They offer a mobile app during the festival to set your entertainment schedule.

Flag Lowering Orders – A little outside from the others here... but if you have seen a flag at half-staff around Dairyland and wondered why, subscribe to the email and text alerts and be in the know. Alerts cover all orders that pertain to the state, including from the federal level. This is useful as Wisconsin Governor Tony Evers seems to issue an order almost weekly if not more often.

Tech Industry Resources

Insight on Business Magazine – This is a monthly business magazine that covers all business in Northeast Wisconsin. You can subscribe to its print version, read online and subscribe to their email newsletter.

IOM – A sibling publication of Insight on Business, it focuses on – you guessed it – manufacturing in the area. As well, you can subscribe to its print version, read online and subscribe to their email newsletter.

BizTimes – Out of Milwaukee, a state-wide business magazine that also covers news from the Appleton area. They offer a paid subscription to their paid version, free email newsletters and a subscription to their Web site.

New North – This is an economic development organization focused on Northeast Wisconsin. They offer an email newsletter and have a wealth of resources on their Web site, including a section targeting people to move to the area.

NEW Digital Alliance – This organization focuses on the technology sector in the area. They offer a monthly email newsletter and listing of tech-centered events in the area.

Women In Technology Wisconsin Inc. – Started locally, WIT now has chapters statewide and offers live and virtual events throughout the state and has an email list. Though the organization started to foster the community of women in the tech sector, men are also welcome at their quality events.

Meetups in NEW – Here you can find local tech events on the global event listing platform.

WisBusiness – There is a wealth of business news and information on this statewide site, featuring an email list, podcasts and an RSS feed.

Greater Green Bay Chamber – The Green Bay area has a vibrant tech sector, and the Chamber there offers a number of events there, especially at their own co-working incubator, UrbanHub.

Start In Northeast Wisconsin – Wisconsin Economic Development Corporation, WEDC, is the state’s economic development agency and this section of their site lists some events in the area. They also offer an RSS feed.

Fox Cities Founders – This is a group consisting of tech founders in the Fox Valley. You must be either referred or apply to be in it.

Editors Note: Modified on 4/7/2022 to add Fox Cities Founders - thanks for letting me know Andrew!

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Consistency. Some say it is a sign of complacency, where whatever you do is merely repetition and there’s no change or innovation. I like to think consistency is more of a mindset than whatever it is you are executing upon. To this, I have a now defunct Chinese restaurant to thank.

When I last lived in the Boston area I was in the city of Waltham. It was a city of many faces – its past was industrial manufacturing, among other things the birthplace of the microwave oven, and now the home to universities and high-tech firms along Route 128. That transformation is not complete, as the neighborhood I lived in then was still in transition. I was just off of Moody Street, known as the city’s “restaurant row” as it was zoned for locally owned businesses and the home of some great non-chain restaurants.

Among those restaurants was Hong Kong, a take-out Chinese restaurants just around the corner from home off Moody Street. For myself and my newlywed wife, two working professionals, we frequented ordered from there. As one would expect from a local establishment, we got to know the manager and she always recognized us when we phoned in our ordered and picked it up. Sometimes an order was placed for just one of us, often times both, and we’d also order when entertaining friends. No matter the size of the order, no matter the time, the friendly voice of the manager told us the order would be ready in 10 minutes. Always 10, consistently.

For my wife and I, it was almost comical that any order would take the same amount of time no matter the quantity of food. We were only 10 minutes from a fresh, hot and delicious meal.

New Year, Same Consistency

Soon after moving to the Boston area many years before I learned of the “tradition” of ordering Chinese takeout for New Year’s Eve. The concept was then and likely still is now so popular that you had to place your order days in advance of December 31 to ensure you could get it that night. One New Year’s Eve my wife and I decided to stay in and watch Dick Clark and the ball drop in Times Square, and followed tradition and placed an order days in advance at Hong Kong.

When I went to Hong Kong to pick up our order at the appointed time, I was greeted with the usual warm welcome I was accustomed to from the owner. But the happy expression on her face quickly turned to concern as she told me that she did not have an order ready for me, though she remembers taking the order from me earlier in the week.

Grabbing a piece of paper, she retook my order and proceeded to the kitchen. What followed was a very spirited conversation in Chinese. I didn’t know if she and the cooks were yelling or what, but it was something reminiscent of my Italian heritage, just in another language. After a few minutes she came back to the front counter, smiling, and told me my order would be ready... in 10 minutes! On the busiest night of the year, and at the last minute no less. I took a walk around the block, came back for my order, and went home and told my wife the story as we dove into our delicious dinner.

Deconstructing Consistency

We often see consistency on the surface, however there is likely more as you dig deeper into it. Understanding your product or service, knowing yourself and a commitment to excellence are all part of what delivers consistency. Where the final output may be similar each time, under the hood there is a lot at play that is likely changing and adapting to ensure a consistent end result. Although the Hong Kong restaurant on Moody Street in Waltham, Massachusetts is long gone, its spirit lives on in my own commitment to delivering consistency, and adapting to ensure of it.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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With no apologies to The Righteous Brothers, I may have lost that learning feelin’, I want to bring it back but I am conflicted as to how I want to bring it back.

Throughout the lockdowns, people around the world were doing new and different things, and one of them was online learning. Some of it was forced, namely when schools closed their doors and moved to virtual. Then there were people like myself, who purposely sought out online learning. Where this was a global movement of sorts, it didn’t start out that way for me, as I would like to share before I go on.

At First, Forced Into It

My first online course was not by choice. I was signed up to take Certified ScrumMaster training in mid-April, 2020 in person. The course was a 2-day program offered at a hotel outside of Milwaukee, and I was planning to stay the night there to get the most out of it.

Without needing to completely restate that painful time, I was later informed the class was going to be offered online instead. Really? How? You couldn’t take any Scrum classes online up to that point, as they were highly engaging with whiteboards and Post-it notes all over the walls. To compound things the company that offered the course wouldn’t allow me to postpone it and said I (ok, my employer) would lose the registration fee if I didn’t show up virtually. As I wrote about shortly after I took the course and passed the exam to be a Certified ScrumMaster I ended up having a great instructor, great classmates and it turned out to be a great overall experience.

So The Graduations Hang On The Wall

After that first class, it felt like everywhere I turned there were online courses being offered – both at work and from learning platforms for free or reduced prices. Some of these platforms offered free weekends, who couldn’t pass that up? As it was alluring I took many courses online, certainly many more than I had in the past.

At the conclusion of most classes, you could download a certificate of completion in PDF format. Where I knew many people who simply ignored them, I collected them like Happy Gilmore did large checks and printed them out, hanging them inside the cabinet doors of my work desk. As the doors only held 6 certs, I would replace older ones with newer ones, keeping the “major” ones up all the time and replacing them all at the end of the year. The picture above is of the certs I just took down that I earned in 2021.

Is The Feelin’ As Intense Now?

Now we are a month into 2022 as I write this, entering year 3 of restrictions that vary depending on where you are in the world. As I worked from home years before it was, um, trendy, my situation is different, coupled with where I live in Northeast Wisconsin. In short, I am out more than shut-in, have more options and with that normalcy I am not seeking out other things to keep me occupied. Towards the end of 2021 I didn’t end up taking many online courses.

When I took down the above-pictured certs, I started thinking more about learning in general, part of which was the catalyst for me writing what you are reading right now. To try to get some of that learning feelin’ back, I recently took a couple of courses offered on LinkedIn Learning. One was on having a more positive workweek, the other on NFTs. As you may guess, I have the certificates from these hanging on the inside of my desk cabinet doors.

Planning To Bring Back The Feelin’

Even with the few nuggets I learned from those 2 most recent courses I tool, they were not really fulfilling to me. Why? I pondered this and realized there was nothing really driving me to take them. I scrolled through the list of courses on LinkedIn Learning and said, hey, this may be interesting. Early on, motivations like maintaining a shrunken amygdala drove me to take courses. Now I need more than them being a simple prop to occupy my time.

So I am working on a plan. The elements of the plan will include what I “need” to learn and what I “want” to learn.

For what I need, it will include video presentations and books on Scrum, as I need to complete education hours in order to maintain my certification. There is also the software and services I will be using in my work to either get ahead on or for just-in-time training.

For what I want, a few are obvious, but I need to put more time into what else I will take. I want to learn more about livestreaming in general, and specifically around the software and hardware needed to take the basics I know to the next level. I also want to learn more about soccer. As a relatively astute swim Dad, I am lacking in soccer, a sport one of my kiddos has switched to and is doing amazingly well at. However I don’t always see where there’s an offsides on the field, and don’t know a lot of the rules and strategy on the sport. Beyond these 2, I am not sure if I want to take on a new hobby or interest, and am open to suggestions from anyone out there in the peanut gallery.

Deconstructing That Learning Feelin’

We should always be learning ... something, whether in formal courses or from real-life experiences. For the former, there’s an investment required, and with any investment it must be done wisely. Even with different motivations and time schedules, I am excited on bringing back that learning feelin’ and want to make sure I approach it with a purpose-driven plan I have the ability to complete. Do you agree?

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Sign, sign, everywhere a sign... as the refrain from the 1970’s song by the Five Man Electric Band went. Where back in the day the signs related to how people looked, today they relate to how few people are working. When it gets to the point that, when on a family vacation, my kiddos were asking why there were Help Wanted signs in other parts of the country as well as at home, the gravity of the situation is that evident.

There has been no shortage of talk about the shortage of workers, and I don’t mean just after the lockdowns last year – in my little corner of the world in northeast Wisconsin, going back to 2019 and earlier there was low unemployment and many employers then were struggling to hire people. With all that has gone on since, it has been even worse.

With all of the talk, it seems like it is just that – talk. Sure, there are some “standard” approaches to hiring people, such as higher wages, sign-on bonuses and increased benefits. However I haven’t seen much along the line of new, creative thinking to find the right people to augment short-staffed businesses. I have heard of what could be considered desperation, where an employer was hiring people whom they have fired in the past, but that seems like the least optimal situation.

Allow me to put an idea out there that is outside of the standard practices I have seen – lower the minimum age to work.

Where I am sure I am not the first person ever to think of it, and it was not an idea I came up with alone. I have my oldest kiddo to thank for helping me come up with this. Over the summer she was talking about how when she gets old enough she can’t wait to work for her favorite Mexican inspired fast-casual franchise restaurant named after a type of pepper. As an avid consumer of their tasty products, she can picture herself working there in various capacities while earning money and getting employee discounts on said tasty products. But alas, she has to wait, as that business and others have to abide by rules and regulations on minimum age requirements.

That’s when it struck me – could a change in minimum ages to work help alleviate the strain on businesses by making a larger potential pool of available people to work?

Doing My Homework

As I set out to see if my idea was completely off-the-wall or had some merit, the first place I looked was the State of Wisconsin’s Web page on employment of minors. My assumption that every state has information like this, and it may have local overrides – I am not a lawyer, but I’ll get to that in a moment.

At first glance, there are categories where someone under 16 can work and they include everything from agriculture (e.g. bean pickers) to public exhibition (e.g. being Shrek in a play). Searching specifically for “food” and “restaurants” I found only the former, where it is prohibited from being a food slicer as this is considered hazardous. Does this mean my kiddo’s burrito wrapping dreams may have to wait? It’s not completely clear. Recently it was suggested to her by a donut shop owner she met as part of a school program that she could work at the age of 14. Perhaps not making the donuts but selling them?

I further sought to validate my idea, and get the “take” on this from others. To that end I shared this idea with Josh Dukelow, the host of a local radio show Fresh Take on WHBY in Appleton, WI. Not only was he intrigued by it, he included it in a segment of his show where he interviewed a labor attorney about the labor shortage. You can hear the whole segment at the 38 minute mark, and specific mention of my inquiry about lowering the minimum age to work at the 48 minute mark. Of course I would never say an attorney endorsed my idea; she didn’t completely dismiss it but cautioned about the long-term impact of lowering the age.

Labor Still a Hot Topic

As the summer went on and school started, I didn’t think much more about this until last week. That was when I saw the Wisconsin State Senate passed a bill to extend the working hours for 14 and 15 year olds between Memorial Day and Labor Day. This bill is likely to help tourism in the state and take advantage of kids idle time in the summer months. Of course this needs to be passed by the other legislative house and signed by the governor, but I feel this is further validation to the need and a creative idea to solve it.

What do you think – is this a good idea to lower the minimum age to work, or should we just let kiddos be kiddos as they have the rest of their lives to work? I welcome your thoughts in the comments to this post.

Deconstructing Lowering the Minimum Age To Work

Labor laws were put into place and continuously revised to protect workers from poor working conditions. Over time, they also need to take into consideration the realities of the world, including the growth and demand of business and the need for labor to fulfill it. As a kid I delivered the local town newspaper and later worked after school all through high school. Not only was I fulfilling a need of my employer, but I was earning money and gaining a work ethic that has helped make me the man I am. In my desire to explore the change to laws for those under 18, I also wish for them to have the same experience and gains as I to help them through their lives.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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