Come gather children and adults, huddle by the flickering fire, sip on hot apple cider, all while I, in the shadowy light of the fire, tell stories this Halloween season – true stories, horror stories of Web site content!

The Scream

Many, many years ago I worked for a tech consulting firm that was undergoing rebranding. This exciting process was to include a new look to the Web site. As we were in the business of building Web sites, we were going to build out the ability to maintain the site as well. Note this was years before the term content management system, or CMS, was ever in vogue.

The project was assigned to myself and another senior guy I will call Rocky. There was a little bit of competitiveness between us, partly due to our own cockiness and confidence in our abilities, not to mention he was a Packers fan and I was a Patriots fan, but I digress. In some regards I think that's why both of us were put on the project. We would be building the technology, integrating the new branding and graphic design from the marketing firm and designing sample content, as the president of the company would be writing all of the content, as this is what he told us.

Despite our attitudes, Rocky and I worked very well together. We built out the front-end, back-end, database and sample “lorem ipsum” content. And we did it all on time.

Here's where the story gets scary... the president asked to meet with us at a predefined time in the project plan to review our progress. To his surprise – which quickly and surprising to us we saw on his face – we showed him a, for the most part, complete Web site. All it would need is a few small adjustments... and a lot of content.

Though we were in a brightly-lit office, the room got suddenly dark and eerie. The typically congenial voice of the president got heavy and creepy. Then, timed with a hypothetical clap of thunder, the screaming began.

As time and attempts to forget about this have clouded specifics, in general our frightening leader said, “how dare you finish on time when I didn't even start to write the content!” What? We were numb to the proverbial “second one” he was ripping into us, and it seemed like hours afterwards we were still stunned. Then, after he left, we laughed, hysterically, for what also seemed like hours.

The Original Blank Page

It was a work day like any other, multitasking away in and on my Web consulting business. A friendly chime sounded as my often co-collaborator and an amazing graphic designer n her own right – we'll cal her Sierra – called as we were partnering on a Web site proposal. It was mostly written, reviewing back and forth by email, and we were meeting to make a final walkthrough together before submitting it to the prospective client.

As we went through the proposal line-by-line, word-by-word, it was almost as if a light springy piano tune was playing in the background by none other than Liberace himself. As we got through the end of the document, where we listed references and example Web sites, we both paused as we were reviewing the list. Even though we were on the phone, over 1,500 miles apart, it was as if we were in the same room, pointing to the same spot in the document.

Just as Sierra began to say what I was thinking, it was as if Liberace was vaporized to dust and the Phantom of the Opera took over at the bench and with the flick of some switch, the piano became a pipe organ, and the Phantom played the most sinister music known. Then Sierra spoke, "THIS Web site... when was the last time you looked at it?” The silence over the phone was broken by more organ music, which was timed with each of us typing the Web site's URL into our Web browsers.

As we navigated beyond the home page the music got louder and more daunting, as we looked at empty page after empty page, with nothing on them at all – not one word of content! The shrieking in our voices was beyond our control. This Web site had been live for almost a year with several completely blank pages, to which we could not believe. My gut reaction took over, as I logged into the CMS for the site and placed some basic “coming soon” messages. There was no way we could use this great looking Web site with blank sub-pages as an example of the great work we did. Where the placeholder text was not the ideal situation, it was really all we could do, and in the end turned out to be sufficient as we won the proposal.

Only a Few of Many Stories

Over the years I have encountered Web content horror stories, almost from the time I started creating Web sites. I share these stories not to criticize people or to make fun of them, rather to serve as a cautionary tale of the importance of content development for Web sites. It is not something to do casually – or not at all – and is vital to the success of your site.

Boo!

---

This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

---

Did you enjoy this? Subscribe to The Hot Iron by RSS/XML feed or Read by Email.

  

---

Blogging • Build • Business • Strategize • Web Design • (0) Comments • Permalink

As someone who is been blogging now for over eight years personally and has built commercial blogs for many clients, I can to get asked by a lot of people about blogging. Many of their questions get down into the weeds and minutia and details of a blog, everything from readership to monetization. As they spout these questions I sit back listen and then a smile usually comes over my face. I wait for them to pause and then asked me what I think.

When it's my turn, I look them straight in the eye and I tell them I'm going to ask them 2 questions that are most likely unrelated to anything they've already brought up so far. Those questions are:

1. Why do you want the blog?

It's a simple enough question, but this is something that will lead to eventually creating a vision and mission statement for the blog. For the eventual reader of the blog, this will tell them why they should not only read post the blog now but why they should come back and read in the future and even subscribe to its RSS feed or by email. Having a mission statement and goals for the blog will be is important as it helps not only to drive content but also to motivate the writer.

2. Are you prepared to commit to writing on a regular basis?

As a blog is a Web site that is regularly updated with new content, ideally your blog should also be updated on a regular basis. So the question I ask people is if you are ready to write on a “regular basis.” What is a regular basis? That is really up to the writer if it’s once a day, several times a week, once a week, every other week, etc. Whatever it is, it should be have some consistency to it. If you have been a regular reader of The Hot Iron you will know that I have change my regular basis many times over the years and now try to commit to at least once a week, but even that for myself is sometimes a challenge with my personal and professional schedule. That is why I like to ask people that question in particular.

And that is it

Note these questions do not address anything about the topic of your blog, the voice of your blog, the technology used for your blog or anything of such. As you embark down the path of deciding if you're want to have a blog of your own, I like to pull it up to the 50,000 foot level and ask basic questions and then from there determine if blogging is something that you want to pursue.

So what do you think – are these basic enough questions to ask people or are they too simple? Or do you think that they are right on the mark? I welcome the thoughts of people who were considering blogging as well as people who have been blogging for many years on questions of people should consider before they go down the path I've enjoyed very much – a great journey of creating and writing a blog.

---

This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

---

Did you enjoy this? Subscribe to The Hot Iron by RSS/XML feed or Read by Email.

  

---

Blogging • Business • Strategize • (0) Comments • Permalink

This past Saturday night, Barrel of Monkeys, a non-profit education arts organization in Chicago, held its annual gala fundraiser. Barrel of Monkeys teaches creative writing to schoolchildren in Chicago, and what the kids write is adapted into sketch comedy and performed by the same actor-educators who are teaching them. It is an amazing program that gets even more amazing results, which is why I am proud to be on its Board of Directors.

The fundraiser was called “The Big Wedding” and was based on a story written by a student in a past creative writing course. A performance of the sketch was part of the event, and it was a not-to-miss event on the city’s social calendar.

You can read my thoughts on the event in my guest post on the Barrel of Monkeys blog. After you read it, I welcome you to peruse the entire Web site and learn more about the entire organization, especially its weekly showcase of sketches, That’s Weird Grandma, which is performed every Monday night year-round (and Sundays for the month of April).

If you have any questions on Barrel of Monkeys, or are thinking of taking in a show, I welcome your questions in the comments to this post.

---

This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

---

Did you enjoy this? Subscribe to The Hot Iron by RSS/XML feed or Read by Email.

  

---

Announcements • Blogging • Business • Guest Post • Thrive • (0) Comments • Permalink

Going into my recent guest lecture on blogging at the University of Wisconsin-Oshkosh, I know I couldn’t physically be there. This wouldn’t be a problem for the professor, Dr. Sara Steffes Hansen, as she has had remote guest lecturers in the past using Skype. Though Skype was also a viable option for me, it would not truly represent “me” as I would want it to – both in my presentation style and how I wanted to present my material.

Pondering this, I recalled a presentation I saw by my esteemed colleague Dr. Dietmar Schloesser, where he used a 3D webcam and software and the service from Chicago-based Personify where he literally “inserted” himself into his PowerPoint presentation which he was giving remotely. So I wondered, could I do the same, without adding unnecessary complexity to Dr. Hansen and deliver an engaging presentation to her classes that would be like me being there?

The Next Best Thing To Being There

Leading up to the lecture, I reached out to Personify and asked them if I could use their “technology” for the lecture. I use that term in quotes as I really had no idea what was involved in this, and to what extent the effort would be on my part as well as on campus at UW-O in the lecture hall. Thanks to help from Personify’s director of marketing Kira and solutions executive Nick, they explained the extremely straightforward concept, got me setup with their service and allowed me to use their office and one of their 3D cameras, when plugged into my notebook PC, allowed me to interact with the students some 4 hours north of me.

Using Personify Plus is similar to what a TV weatherperson does, where they stand in front of a large green screen, and the effect is that it appears they are in front of whatever image is selected, which is usually weather maps. With Personify Plus, the 3D webcam fulfills the role of the screen, where it isolates you the presenter (or presenters if there are more than one) from the background, then allows the image of you to be literally inserted into whatever presentation or what you put on your screen to share. In this case, I had a PowerPoint presentation. But as you can see from the photo below, I was able to bring up a weather map and use it just as any meteorologist would. Also notice the close-up of the 3D camera and the configuration panel on the left side of the screen.

The Personify Plus software consists of a program installed on a PC or Mac that connects to an attached or installed 3D webcam, as well as to the Personify service. These are both intriguing elements of the Personify experience. Going into this, I really was not aware of 3D webcams, but they have been around, and more and more notebook PCs are being sold with them preinstalled. Also PrimeSense, the maker of the camera that Personify let me use, was recently acquired by Apple. Where everyone has been wondering what Apple would be doing with Beats headphones, I am more intrigued into what they could be doing with 3D! Also, the Personify service allows you to not only run presentations with you in them, but to record them as well. There is also a mobile app which, when logged in, serves as a remote control for the service, allowing you to make adjustments to your positioning as well as advance PowerPoint slides.

Putting it all together was very straightforward. Installing the Personify Plus software and mobile app were also easy. When I plugged in the 3D webcam, the drivers loaded, and then there I was, literally on my desktop. To transmit the presentation, I used Join.me, a free (and paid) screen sharing service. This was recommended by the Personify team as it had a much better streaming and video refresh rate than Skype or other services. So I connected with Join.me, went full-screen on my presentation and there I was, standing in the presentation.

I had to make small changes to the layout of my PowerPoint slides to allow for myself to not block any of the content on the individual slides. This process allowed me to rethink some of my presentation and what I was going to say as compared to what I put on the screen. It was my choice to use the lower quarter of the presentation, as I could have had myself be any size, which is a great option to have for just one person or multiple people.

Just As Successful In The Classroom

Where thus far I have talked about the technical and logistical aspects of my presentation using Personify Plus, what I have not mentioned – and what I was equally concerned about – was how it was received in the lecture hall on the Oshkosh campus. Even though I had discussed this fully with Dr. Hansen, she really didn’t know what to expect. And even though I have seen a presentation using all of this, I did not know how giving one myself would be like without the visual feedback you get from the audience, as this can influence what and how you present.

Fortunately, everyone’s expectations were exceeded with Personify Plus. It felt very natural for me to present, and the students in the classroom were engaged with my presentation, almost as if I was there. Feedback from Dr. Hansen was very positive, and so were the reactions from students in the class which they shared with the #uwonewmedia hashtag on Twitter.

The Next Level Of Online Presentations

I have sat through many webinars and other online presentations, and I admit that many times my full attention is not focused on it. Personify takes presentations to the next level not only with inserting the presenter but increasing engagement. I will sit there and watch all of a presentation, especially as the presenter or presenters themselves will also be changing, more like watching a video and not just a stack of static slides. Where I haven’t given another presentation since using Personify Plus, I am eager to, and have thought of other uses for it, everything from creating business videos to comedy and improv – similar to how many movies use green screens for background scenery, you could do the same for local actors on a small budget.

Have you seen a presentation using Personify Plus, or would you want to? I welcome your thoughts in the comments to this post.

---

This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

---

Did you enjoy this? Subscribe to The Hot Iron by RSS/XML feed or Read by Email.

  

---

Blogging • Business • Social Media • Technology • Thrive • (2) Comments • Permalink

Hello, does anyone know what happened to Odiogo?

As vast and connected and telling as the Internet is, sometimes it is like finding a needle in a haystack about some things. One of them is the fate of Odiogo. It was a service for converting text of a blog post into an audio format using a computerized voice. I heard about the service years ago and have been using it here on The Hot Iron and other blogs of mine since 2007. Last year I wrote a post about Odiogo here at The Hot Iron.

A few weeks back, when I was integrating the new responsive design for this blog and was testing all links and functionality that I found the link to Odiogo did not resolve to anything, as if its servers were down. As I thought it may be a temporary issue I left all links in place. Now several weeks later, when I go to the Odiogo site, the resulting Web page is from domain registrar GoDaddy indicating the domain is available for sale at auction! Clearly somebody did not renew the domain name and the site and service is down.

So where did Odiogo go? Looking back on my own records it’s been several months since a blog post of mine was converted to audio. Any searches I have done on Odiogo did not come up with any new or recently-posted information as to their status. I am at a loss – I feel like I am looking for information on something that perhaps I am the only person looking for it?

If you have any knowledge or experience with Odiogo, I’d welcome you to share then in the comments to this post, or you can contact me directly and how to do so is listed on the About page at The Hot Iron.

---

This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

---

Did you enjoy this? Subscribe to The Hot Iron by RSS/XML feed or Read by Email.

  

---

Blogging • Technology • Thrive • Web Development • (1) Comments • Permalink