With the warmer temperatures here in Chicago, I may have been distracted a bit, so I am not sure if I missed anything this week as I was trying to smell the few flowers that were out there. Still there was things I learned that were beneficial to me, and they may be the same for you too.

• Just because it is your line of work or industry doesn’t mean you can spell it properly – see the photo above. Maybe that is why there are so many acronyms in technology?
• If you require me to create a login and password in order to leave a comment on your blog, forget it. Most of the blogs I read are either small enough where they can moderate the few posts they receive or are large enough where they can have someone to manage comments. It’s too easy to throw up a login, and surely there will always be comment spam, but spammers can create a login too.
• Politicians in Chicago are still moving forward with a plastic grocery bag ban as apparently they are the dominant content of litter throughout the city, and there’s also environmental concerns as these bags are made from petroleum. For myself, this will not be a good thing, as I use these bags as trash bags in the home and in the car. So once they are banned, I will then need to buy small plastic garbage bags.
• While I was making the odiogo logo more prominent on The Hot Iron as I mentioned in my last post, I also did a little clean-up and made room to add a Crafted in Chicago button to the site. Created by one of the minds behind CentUp I thought I would show my solidarity to my community.
• Continuing on the Chicago thread, I saw this site proposing a potential redesign of Chicago’s transit system. Where some routes make sense, with shifts in working from home more prevalent, it would be interesting to see if it makes more sense to “wire” the city with Internet access rather than transit routes.
• My lovely wife went to Minneapolis over the weekend and all I could think of was the theme to the Mary Tyler Moore show as covered by Husker Du back in the 80’s. In the video embedded below, or linked to here on YouTube, the opening of it is the band crossing the street and the same spot where Mary throws her hat up in the air. Granted many of those reading this have no idea what I am talking about, but watch one episode of the show then this video and it will make complete sense.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Where most of you reading this post from The Hot Iron blog are looking at the text on various computing devices, and a few of you may be using screen reading software to convert the words on the screen to speech, did you know anyone reading could have this and every other post read to you?

For years, going back as far as the earliest posts, the ability to listen to my blog posts has existed, but for some reason I didn’t promote is much as I should have. As there’s no time like the present, allow me to introduce to you The Hot Iron read to you by odiogo.

Odiogo is a service that converts text to speech into an audio file and distributes the files in MP3 format. You can bookmark this page and listen to the audio for the last 10 posts. There is also an RSS feed which you can subscribe to in your favorite RSS feed reader and podcast player.

Odiogo started as a free service, changing to a paid service model last year with an exception to non-commericial blogs. As I have yet to be able to retire to the Cayman Islands from the money I (don’t) make here, I have been able to keep the transcription of these posts, as everything else here, free.

Odiogo uses a digital voice to read posts. One major reason why I added it was because it was able to convert “Maddaloni” very well! Typically an audio version of a podcast is available within an hour or so of when it was posted to the site.

Along with writing this post, I have made the link to the odiogo page much more prominent in the sidebar of the site. I also invite you to listen to one of the audio transcriptions and let me know what you think of it. Have you already added it to your podcast app? Will you never listen to it again? Feel free to share your opinion in the comments below.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Announcements • Blogging • Business • Social Media • Technology • Web Development • (0) Comments • Permalink

This past week was the first time that I learned something new in the presence of someone and they asked me if it would make my next blog post of what I learned. Sometimes it’s nice when the real world collides with the virtual world.

• A colleague from India gave me the box pictured above. It could be used as a pencil holder or a even a phone cradle, but I plan on putting nothing into it and admiring it for its own beauty. Thanks Sanam!
• Earlier this week the conductor a Chicago Transit Authority Blue Line subway train fell asleep at the controls as it pulled into the O’Hare Airport stop and the train plowed past the end of the recessed track and went up the stairs of the station. Yet the media calls it a derailment. Watch the video of the accident in the link to the article, or view (and save!) the animated GIF of it and determine for yourself if it is merely a derailment.
• After finally completing 4 consecutive weeks of Intro to Yoga classes at Tejas Yoga, I feel I have learned enough to take on the “foundation” level of yoga classes. Thanks to my instructor Zach for leading me on the start of my yoga journey. Namaste.
• After less than a week owning the Frozen DVD, it has already been used as a disciplinary consequence for poor behavior exhibited by my little ones. The soundtrack to the movie was also bundled with this. Early indicators have shown it to be reasonably successful.
• Tickets for Lollapalooza went on sale this week, but I decided to pass on it and am planning to attend Riot Fest instead.
• A couple of weeks and a couple of updates later, the Starbucks mobile app is still offering what I consider an awkward user experience for its much-touted tipping feature. Rather than setting an automatic amount to tip after a purchase, or make it work much seamless, several seconds after you have your app scanned, you are prompted to add a tip to the purchase. This several seconds seems like an eternity and, as has happened with me a couple of times already, I have already put my phone away by that point and did not tip my barista. Plus the “shake to pay” feature doesn’t seem to bring up my barcode to scan every time. I hope these will be fixed soon.
• I have been noodling on something I am calling “cultural experience,” or CX, when it comes to technology and not only the experience of using it, but how the use of it is influenced by the culture of the community and vice versa. Chances are I am not the only one thinking about this, and there may be others out there thinking and writing on it, and I need to start putting some of this down in Word and go somewhere with it.
• My thougths go out to my fellow NFL AFC East brethren in western New York, as this has been a rough week for Buffalo Bills fans. First, original owner Ralph Wilson passed away. Wilson was adamant at keeping the team in the Buffalo area, and the team is contractually tied to its stadium, named after Wilson, for at least the next decade. It was also announced that former quarterback and NFL Hall of Famer Jim Kelly was supposed to undergo surgery for oral cancer, then it was decided to treat it rather than operate. Kelly was a phenominal athlete, and I have vivid memories of seeing him kick the Patriots’ butt up and down the field for years. In later years he was a businessman and philanthropist, and has achieved probably as much off the field as well.
• I learned how to articulate the difference between writing and editing, as I taught it to my 5-year old as she has been working on writing her first book. In Kindergarten.
• In the course of researching the service Visual.ly I was looking at examples of the creative videos and infographics they have produced and found this great video example of 29 Ways to Stay Creative. I have embedded the video below or you can follow the previous link to watch it in a browser. My favorite way is the very last one – it is worth the less than 2 minutes to watch this.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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So I got me a dotUNO domain name. And some of you, reading that sentence, are probably wondering what I am talking about. I mentioned in a previous post I was going to be writing about generic top-level domain names – and I will – but in the meantime I felt it more important to talk about this new addition to my digital identity.

The domain name is maddaloni.uno.

The .UNO domain name extension, commonly referred to as a generic top-level domain or gTLD, was just recently released as part of a mass expansion of extensions to join the likes of .COM, .N ET, .ORG and others. As the word “uno” means “one” in Spanish, Italian and other languages, it is targeted towards to businesses and entities – including individuals – to use for a unique domain name for their presence and branding on the Internet targeting those who speak those languages.

So why did I register maddaloni.uno? The reasons are many, and I’ll start with the base which are more qualifying for the gTLD.

• I am a second-generation Italian-American and my ancestry is 100% Italian
• My surname, Maddaloni, is Italian
• I have had these qualities for all of my life, which has at least gone for 40 years.
• My wife and children also have this same surname, carrying it along for another generation
• I do know some Italian, and especially know when I am being insulted in Italian

Though I did not have to apply or provide these qualifications, I am proud to present them here. Where all of this is well and good, what am I going to do with the domain name you may ask? Where I am still developing the high-level and detailed personal branding plan, in general I will be using it for identifying me on the Web. As an interim step, I am pointing the domain name to this very blog.

Size Matters

There are many gTLDs on the marketplace today, and this list from Name.com shows many of the gTLDs. If you look at this list, you will see extensions of varying sizes. What I like about .UNO is that it is short – only 3 letters – and easy to spell. As .UNO will be competing primarily with the “Big 3” of .COM, .NET and .ORG primarily, it is unique enough and should not bring confusion like, for example, a .CO domain name (known as a country-code TLD or ccTLD as it is for Columbia) as many may add an “M” to a .CO.

This is not to say that nobody will register or use a longer domain name, but many have been out there for years, like .MUSEUM, .AERO and .JOBS. How many of these have you ever seen or typed? I have probably seen 3 or 4 uses of a .JOBS domain name – one that comes to mind is hyatt.jobs for the eponymous hotel chain. In general I am bearish on the widespread usage of some of the longer gTLDs, but only time will tell how successful they will be.

Congrats on the Launch of .UNO

With the launch of .UNO I am proud to say congratulations to Shaul Jolles, the CEO of Dot Latin, LLC, the company behind .UNO. He is also the co-founder and co-owner of OfficePort, the facility that I worked from for many years and continue to use as my workspace away from home. His hard work and leadership has paid off in his firm being awarded the opportunity to launch .UNO, and though I registered the domain name like everyone else, I am thrilled for his success. #FFL

Capise?

Does .UNO or what I talked about here make sense to you? Do you think maddaloni.uno will be unique and successful as part of my personal brand on the Internet? I welcome your thoughts and questions in the comments to this post.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Last week was a productive and fact-finding week, and as transcribed from an index card of all things, here’s what I have added to my learned knowledge.

• My good friend and fellow former Boston Jaycees board member John J. Wall has released an audiobook version of his runaway best-selling marketing book, B2B Marketing Confessions, which you can get through Amazon, iTunes or Audible. John reads the book himself, and if you’re wondering what he sounds like you can hear him weekly on his marketing podcast, Marketing Over Coffee. Though I am long overdue on writing about this great book, it is a tactical trailbook for not only marketing but overall business.
• Speaking of Amazon, they are raising the price for their Amazon Prime service, which includes everything from free 2-day shipping of most items to free movies on demand, from US$79 to US$99. Knowing that I have spent that much extra for some crappy drinks at crappy bars in Chicago over the years, it’s a no-brainer I am sticking with it.
• I got together with an old friend and colleague whom I worked with early on in my career, for me it was 1 year after college and it was right after for her. In thinking back on catching up, sharing stories about consulting projects and the people we worked with, I realized how “foundational” that experience was for me, both in my growth as a professional and as a person. And to imagine it was a time before everyone had cellphones and email.
• Needing to demo a mobile app to remote users, I learned from colleagues about Reflector, software you can run on a PC or Mac where you can “mirror” your iPhone on the computer using the built-in AirPlay service. Note I had to run this from home as I ran into issues with my work wireless network and n`ot being able to launch AirPlay, but otherwise it was a great way to get the iPhone on my PC screen, then use remote meeting software to present it.
• It’s one thing to survey customers, it’s very much another to bring them into the same room with you and talk with them in person. I know I need to do much more of the latter.
• As I was going through my storage unit, I realized I would rather have a picture of me with a famous person than to have their autograph.
• I finally saw the movie Frozen when the DVD arrives at our home, much to the delight of my daughters. It is a nice story with some amazing animation, though I have to admit I am more of a Tangled fan.
• A video on Chicago from the 1940’s surfaced at an estate sale in the city and the lucky buyer digitized it and uploaded it to his Vimeo account for all to watch and where you can see it if you can’t see the embedded video below.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Blogging • Social Media • Technology • Thrive • What I Learned • (1) Comments • Permalink