One of the great things about the proliferation of content management systems and blogging is the ability to publish whatever you want, including text and photos and images. One of the not so great things about this is that things can be published in a far from optimal format, leaving quality on the floor in the name of convenience. Specifically, I am writing with concern over how images and photos are often published and look fuzzy or are slow to load. This can be easily remedied with simply realizing the physical dimensions of an image to match the desired display dimensions.

Here’s an example to illustrate my point, literally, of what we at Web consulting firm Dunkirk Systems, LLC advise to our clients all the time. As it’s a nice and cold day in Chicago as I write this, why not use a photo of Panama City Beach, Florida taken earlier this year, as shown below.

The dimensions of the photo below are 480 pixels wide by 318 pixels high. The original dimensions of the photo were 2,048 x 1,356 pixels, which is not only much too large to display within the layout of The Hot Iron but too large for most blog feed readers. Using the most basic features of PhotoShop, I reduced it to the size above. As a result, the physical dimensions of the photo match the display dimensions, not to mention the size of the file being much smaller as well.

The alternative to this would have been to add the photo to the blog post and resize its dimensions “logically” by adjusting the HTML display dimensions. This would have had 2 negative impacts on the beautiful picture. It would have appeared grainy or pixilated as I am simply squishing the image without altering its physical size. Also, it would have taken longer for it to appear, as the filesize would be 10 times larger than the physically resized image.

Larger images logically resized appear more than you would think, or now would like. I see it on blog posts, Web sites for businesses as well as email newsletters. The user experience is often where the entire page loads and the photo or image slowly appears, line-by-line, from top to bottom. Many times I have been tempted to contact the owner of the Web site or newsletter, however from past experience such submitted issues go unresponded to.

So how do you resize your images? Many of you may already have software to do this installed on your PC or Mac – some may come from the OS itself, or in the case of Windows it may be pre-installed software from the hardware vendor. Some digital camera software comes with basic editing tools. Some online photo sites may offer editing and resizing capabilities as well. You can also acquire a full copy of Adobe Creative Suite, or its lower-priced cousin PhotoShop Elements.

With a little bit of work, you can provide a greater experience to your readers with good looking photos and images displayed in an optimal way.

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Blogging • Technology • Web Design • (1) Comments • Permalink

With the start of a new year, many people come out with predictions or trends they see for the coming 12 months. There’s plenty of great writings out there already, so I will not add to the list (if you want to read a good one, there’s Emily Brackett’s Top 10 Web Design Trends for 2011 That Will Help Your Small Business).

As I was pondering my 3 words for 2011 as presented by Chris Brogan I thought of suggesting 3 words for your Web site for 2011. These 3 words are “guiding pillars to focus on in the coming year” as Chris describes.

My 3 words for your Web site are – Measure, Function and Backup.

Measure – Any decision you make for your Web site (or for your business for that matter) should be the result of facts or planning. Whether these are successful or not are determined by the numbers, and you must measure them to ensure if you are on track, way off, or need an adjustment. Many people do not measure their Web site. This starts with the hits, which many people use Google Analytics to measure. It then continues with feed tracking (for blogs or RSS feeds), social media links, surveying and so forth. If you are not doing any measuring, do so. If you have no data to work with, start collecting it.

Function – As much as a Web site must have great content and look good, it must also work. Links should not be broken. Forms should submit properly and accurately process the information entered. Any unique functionality should not only work but also work in all browsers. Where you may think these examples should be a given, many times they are not. The simple thing is to test your Web site on multiple browsers – Internet Explorer, Firefox, Chrome, Opera, etc. – and on multiple platforms – PC, Mac, Linux, mobile devices – and see how they look and perform. Ensuring your Web site works means it is working for your customers.

Backup – Do you have a backup strategy for your Web site? Or do you even have at least one, single backup copy of your Web site stored someplace secure? If not, then you should. Develop a plan of what to backup and how often. Backups can be as simple as a database dump or export of orders, blog posts or customer data. It should be done on an interval that works for you. One you create it, test the backup plan, as a backup is no good if you can’t restore from it. Fortunately your Web host more than likely has some form of backup procedures in place. But why wait until there’s a problem to fund out they don’t?

There are a lot of things to consider with regards to any Web site, as I have presented before with The State of Your Web Site. These are 3 core areas from which you can build the success of your Web site. If you have any questions or comments on any of these, please enter them in the comments area of this post below. If you need help to make these happen, please contact me personally.

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Blogging • Build • Business • The State of Your Web Site • Web Design • Web Development • (4) Comments • Permalink

Happy 2011! Rather than type I decided to record a video greeting for the new year, plus look back on 4 years of this very blog, The Hot Iron.

If you don’t see the video above, follow this link to view it on YouTube.

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Announcements • Blogging • Thrive • (9) Comments • Permalink

Contaminated water tanks, oil leaking into water supplies, high levels of prescription medication found in drinking water, political corruption surrounding paying for water, water management agencies offices in high-rent areas, high taxes on bottled water…

…And all of these things are just in and around Chicago!

There’s no point in reiterating how important water is to all living creatures. Living in Chicago, where the entire eastern border of the city is surrounded by Lake Michigan, I am constantly reminded of it. Yet, for some reason, many tend to forget the real reason for all of what is done to get all the clean water we need. Today is Blog Action Day, a day where bloggers around the world write on a particular topic. This year, it is water.

Whenever conversations around a global concern take place, people tend to forget what is immediately around them, their backyard. As my Mom always said, charity begins at home. Keeping her great advice in mind, I propose not only thinking locally and acting globally, but acting on both.

Act Locally

Many people don’t know how the water gets to run out of their faucets. Here’s your opportunity to go out and find out what you don’t know. In Chicago, the city has a water management department and as well there is a regional water authority, the Metropolitan Water Reclamation District of Greater Chicago. I will be honest in that I don’t know too much about either of these departments, other than the latter has prime offices just off the Magnificent Mile and people buy billboards in their bid to be a commissioner of this organization. The also manage a system called “Deep Tunnel” to prevent overflows and flooding.

So why would you want to know this? Understanding the political ecosystem is usually as important as the environmental one, as the former has to do with how much you pay for your water, as well as the safety and purity of the supply. Though they should be straightforward systems, they tend not to be, and it can be summed up in 1 word – politics. I’ll leave it at that.

Knowledge is power, especially on the local level, and if you need to act – or react – you can be ahead of the game in knowing who is responsible.

Act Globally

Unless you’re planning on traveling the globe to do so, your options to help people’s water supplies around the world are limited. Here’s a great way to help such a cause while learning from great entrepreneurs – buy a copy of the Age of Conversation 3!

You may recall I talked about this great book, where myself and hundreds of people around the globe contributed to a truly collaborative story. The book is also a not-for-profit endeavor, and all proceeds from it go to Charity: Water an organization where all proceeds go to helping people around the globe, and they have the photos and geo-locations to prove it. Simply buy a copy of Age of Conversation 3 from Amazon or any other outlet and you have helped the cause. I’ll even autograph it for an extra donation!

We can all do our part to help – for the benefit of others as well as ourselves. So think before you take that drink of water today, all 8 glasses of it.

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Announcements • Blogging • Diversions • Thrive • (0) Comments • Permalink

Recently I heard from a friend who had questions about starting a blog. As their questions were not personal in nature, and could benefit others as well as them, I have decided to respond in an appropriate manner, in an open blog post. Here are the questions and my responses.

Q – How did you come up with the name of your blog?

A – The name “The Hot Iron” is a play on the term “strike while the iron is hot” and is something I had thought of a few years before I actually started the blog. The idea for the name being I would write about not only topical items but would write while something was fresh in my mind.

I registered the domain name thehotiron.com right away, and it was ready for me to use when I decided to start blogging.

Q – What are the top 3 things I need to think about as a new blogger?

A – Audience, promotion and time.

Where you could be simply writing a personal journal out in the open, ideally you are writing for the benefit of others as well. Keeping in mind your audience, not only as you start but on-going, will help you focus on what topics to write and how to present the information.

If you write it, people may not necessarily come and read it. You will need to spend time to promote your blog. Whether it’s emailing all your friends, getting links to other sites or any other method, you will need to spend some time to do so.

And as you can guess, writing for and managing a blog take some time. However much you decide to spend on it is up to you, but keep this in mind with everything else you have going on.

Q – Are there any mistakes you made that you learned from when you were just starting out that you would pass on to a new blogger?

A – Are you asking about mistakes I made in the past, or continue to make?!

Whenever you start a blog, you have energy and excitement. Over time, this can change, and usually will decrease. You will need to motivate yourself to maintain a consistent blogging schedule.

You may also write something that will tick off someone, as I have done before. They may contact you offline to make a change to what you wrote. Don’t do it. I have made a couple of small tweaks to posts over time, showing goodwill to these people and in return asked them to comment on my posts, but they never did. A cease and desist letter form a lawyer is one thing, but in general your blog is your opinion, and you should be true to your convictions.

Q – Do you think there is a life span to a blog?

A – As someone said to me moments before he got married, “nothing is forever!” Everything has a lifecycle, and a blog could as well. When you get to the point where you think it’s over, you may have options to either shut it down or transfer or sell to someone else. But you’re just getting started now, so nothing to worry about regarding this now. Oh, and that guy has been married for almost 20 years now.

Q – What are your suggestions for evaluating hosts?

A – As I build blogs for a living, I recommend hiring my Web consulting firm Dunkirk Systems, LLC to build your, including offering and managing your hosting! However, there are many options out there. You could have your own hosting and then manage your own installation of a blog platform, like WordPress or ExpressionEngine. Or you could go with a hosted platform, like WordPress.com or Blogger.com.

However you go, I strongly recommend you do 2 things. The first is use your own domain name for the blog, and not use the default URL that may come with the host or hosted solution. Also, use Google Feedburner to manage your blog feed and not the default feed URLs that come with either. By doing these, you have flexibility to move to a new platform or host and not lose users or feed subscribers with a new URL for each.

Q – What blogs do you read regularly and would send me to view as I begin this process?

A – I subscribe to the feeds of over 200 blogs. This does not mean I read all of them, in some cases I simply skim the headlines or titles. I recommend setting up a Google Reader account, and then begin subscribing to the RSS feeds of various blogs, from ones in the same vertical of which you are planning for your own blog, to news services or blogs in different categories. Some blogs do all things well, many do some a few things well, and some do most everything poorly.

One blog I will recommend is ProBlogger – it is a tremendous resource for blogging, whether for someone new like yourself or a seasoned blogger like myself.

Good Luck

Good luck with the launch of your blog! As I wrote these questions out in the open, I welcome anyone to comment on these, and make any recommendations they may have for getting started with blogging.

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Blogging • Business • Strategize • (2) Comments • Permalink