“Play to your strengths” is a phrase I use a lot. I feel most of the time I say it to myself, in observation of something I or others do. All in all, it is great advice and something I may tattoo on my forehead backwards as a reminder for whenever I decide to take on something I really shouldn’t, as it isn’t in my “strengths zone” (I made up that term, feel free to use it!).

You may have just read that and thought, :”what a wimp, he’ll never go anywhere as he is not a risk taker.” No, that’s not what I said. I am all for taking on something new, stretching boundaries, expanding knowledge and awareness and recognizing and taking risks. There’s a big difference between taking on a new role or project, parachuting out of an airplane and, say, plumbing.

When evaluating a new move, there is always that “butterflies in the belly” feeling, and it maybe as much euphoria as anxiety. In breaking down the components of a move, maybe it may not as much of a stretch as you had thought. For example, when I moved to Chicago several years ago after I broke it down, it wasn’t as big of a deal for me as I had originally thought, not to mention what others thought as they did not know my thought process.

In playing to your strengths, you are not being weak. Rather, you are using and exploiting what you can do and analyzing anything new to see if you even want to do it yourself at all. Learning new, complicated software may be a challenge you want to do with little downside, other than the time you are spending on it that could be spent on something else. Expanding a business to a new city or country may be more logistical and cultural than you could have anticipated. Deciding not to do these as planned but instead hiring someone with the skill or partnering with someone in the new location could achieve the same goal. If the end result achieved, you may have just played to your strength to facilitate and manage the relationships.

Earlier I mentioned plumbing. This is something where I should have played to my strengths and just hired a plumber out of the gate to fix my toilet. I did assess the issue, went to the mega hardware store and was told all I needed was a US$5.00 flapper to fix it. What I didn’t assess was the potential downsides, namely I would do damage I couldn’t fix like breaking the overfill pipe in the toilet tank trying to replace the flapper, and as a result would have to use my daughter’s beach pail to flush the toilet until the plumber came to fix everything, which in the end was much less than the value of my time and the aggravation on my family. Thus the accompanying photo.

Strengths have been on my mind a lot recently as I just read the book StrengthsFinder 2.0 and took the accompanying strengths assessment survey. I will write about this book separately. In the meantime, my strengths will always come into play, even as I am expanding into unchartered or simply greater waters.

What say you – do you play to your strengths or just go with your gut and take on a task? Or something else? Please share your thoughts in the comments.

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After a whirlwind trip to Berlin, Germany for the Microsoft TechEd Europe conference and the opportunity to meet and query members of Nokia’s enterprise mobile team among other Nokia staff, I am back in the Windy City with a head full of thoughts and ideas.

As I get settled back and unwind from this learning experience, I will be writing more detailed posts on what I took away from the people I met over the last few days. Look for more information on Nokia’s next flagship device, the E7, as well as information on how it works and where ti fits in with everything else Nokia is working on now.

E7 Coming Soon

One piece of information I will share now is the answer to the most asked question of me to relay to Nokia staff – when the E7 is coming out. Their answer is Christmastime. It will be a phased global launch over the next few month, with availability in some countries by the end of 2010 and the rest soon after in 2011. Nobody told me which countries would be when, but it was inferred markets such as China and India would be in the first phase, and there was no specific indication when it would be available in the US.

In the meantime, I will share this photo of an E7 hooked up to an HDTV – it has an HDMI out port and with a cable it can be hooked up to any HD device with HDMI input.

Special thanks to Nokia and WOMWorld/Nokia for sponsoring all of my travel, accommodations, hospitality and admission to TechEd. Rhiannon from WOMWorld/Nokia was a gracious host and facilitator and did an excellent job ensuring all was coordinated, especially keeping us well fed. It was also great to again see Dennis Bournique from Wap Review and meeting Craig Richards from Geek Computers. Kudos to the Hotel Berlin, Berlin, an excellent hotel with great service.

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As you read this I will be frantically packing my gear and even some clothes for the Microsoft TechEd Europe Conference in Berlin, Germany next week, from November 8-10. I have been invited to the conference by Nokia and the people at WOMWorld/Nokia.

For those not familiar with the conference, it is one of many such global events held my Microsoft every year. I attended a few back over a decade ago when I was working on the KWorld project at KPMG and Microsoft was a major partner with us. Sessions and speakers talk about the current state and future direction of technology and how Microsoft products fit into those directions. In short, it's a geefest! My connection through Nokia is around enterprise mobile technology, otherwise known as how businesses are using smartphones and other portable wireless devices.

Questions And More Questions

In addition to the speakers and breakout sessions I will be attending, I, along with Dennis of Wap Review, will have the opportunity to have face-to-face Q&A sessions with several Nokia executives who work with enterprise mobile. I am eager to hear what they have to say, and of course already have a list of questions in mind. If anyone reading this has any questions, please feel free to post them in the comments.

This should be an interesting conference, and a great learning experience. Nokia soon will be releasing its E7 device, the enterprise version of its recently launched N8 device. I am of course hoping to get my hands on an E7, as well as talk about it and the entire enterprise mobile arena, which is certainly a busy place.

An Amazing City

Of course I will be taking in some of Berlin. I visited the German capital several years ago, and had a great time. The mix of culture, history and modernism makes it a must-visit place. Not to mention some great chocolate!

Watch The Hot Iron and @thehotiron and #tee10 – the conference’s hashtag - on Twitter for updates on the event and any notes and news from the conference. I will write a recap when I get back. I should close with the fact that Nokia is sponsoring my trip, and here’s more information about my relationship with Nokia which is being stated specifically to keep the US Federal Trade Commission off my back!

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This past Friday was likemind Chicago. This monthly meetup (with the exception of 1 date for November & December) brings together an eclectic mix of people. Where typically people work in and around the Web, media, advertising and marketing, it also brings out a number of people who work in different fields who have interests in these areas. We meet at Argo Tea on Adams and Dearborn Streets at 8 am, where their great teas and coffee compliment what’s happening.

Myself and Bruno Pieroni “host” the meetup – we greet everyone, but we are by no means the pivot point of the gathering. Over the past couple of years we have been proud to host the local meetup of what is a global networking meetup. We have had people from around the world – literally – come by as they attend a likemind gathering in their home city. We also have many people who come by each month, and some who come once and we never see them again.

Where Were You?

On average a dozen people come to likemind, and I have always wondered why more don’t. Where we meet at 8 am, surely people are up at this hour. Maybe people indicate on Facebook they are coming but don’t really plan to. Rather than overanalyze this, I thought instead I would share some of the topics of conversation at last Friday’s likemind, and leave it to you to determine if you are missing out on anything!

Here goes, as many as I could write down, in a somewhat chronological order:

• Pek gave a demo of his “Amazon instant” Web app called ShelfLuv and iPad app BizTome
• Erin talked about SteepandCheap.com where she got her 66 North jacket, and we talked about how it was an Icelandic brand, and told the story about an employer who bought a coffee pot for a late-night project
• BookBook is an iPad case that looks like a vintage book binding
• Ryan showed us his Droid X, which he bought to “fit in” with everyone else’s smartphones
• There is a likemind Chicago location in Foursquare, and Mike took the mayorship from Bruno
• Kate said the Peggy Notebaert Nature Museum is more than butterflies
• Talk about various marathons around the US
• How Foursquare’s School Night badge is awarded for checking in anywhere after 3 am, even at work
• Bruno referred to a colleague as, “my other Pek” and talked about an app he created called GeoPollster which integrates with Foursquare and you can tag a location with a political party
• Interhoods is a location-based designer and developer showcase, now in Chicago, New York and San Francisco
• Sortfolio is another location-based showcase, which presents project price ranges
• A lot of discussion around passive, recurring revenue
• Victoria is working on a Web site for the Girl Scouts
• Mike inserted QR codes into conversations whenever and wherever possible
• Discussion on examples of augmented reality
• Comparing TEDx Windy City vs. TEDx Midwest vs. TEDx Naperville
• Mike brought up the Nokia Qt mobile development platform and some wondered why they hadn’t heard about it
• Discussion around where people worked and some asked Mike about OfficePort Chicago
• The Windows 7 Phone compares with Android and the iPhone

As well, a few things were talked about which some felt were private conversations and shouldn’t have been mentioned here!

All this, in just under 2 hours. Would you have learned something being there? Could you have contributed? Watch for the announcement of the next likemind Chicgao on our Facebook group.

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Editor’s Note – This post is in follow-up and support of The State of Your Web Site, a checklist from Dunkirk Systems, LLC which helps guide Web site owners to objectivity on the current state of their Web site. You can download a free, no obligation PDF copy at TheStateOfYourWebSite.com.

Do you have goals for your Web site? Did you ever think of setting goals for your Web site?! As a Web site is a living, breathing 24/7 representative of your business, you should have goals – even just one goal – set in writing for your Web site. This fact is why it is near the top of the list on The State of Your Web Site checklist.

Yes, “goal” is a 4-letter word. Whenever people talk about goals, they often cringes or get defensive or have some adverse reaction to it. Even if they have goals for their life or their business in general, when it comes to their Web site, they will wonder why they are needed. With the expense and exposure that comes with a Web site, there is the reason right there to do so.

Where To Start

What your goals should be depend on your business and the Web site itself. If you have a store but do not sell products and services online, your goals would be much different from someone selling online with an eCommerce Web site. A “brochure” Web site is also much different than one with an extensive support forum.

Like anything in business, start someplace with goals, and review and refine as necessary. Write down statements such as “drive more traffic into my store” and “10% of overall sales made online.” Then you will want to ensure your Web site has the content or functionality to accommodate these – a printable in-store coupon and an eCommerce are part of this. Then measure – review your Web site analytics and ask new customers who come into your store how they heard about you. This is a simple example, but a point to start from.

If you are still unclear about your Web site’s goals, talk to your Web consultant. At Dunkirk Systems, LLC we work with our clients, both those with established Web sites or new ones, to set such goals, and integrate their measurement into their overall business analytics and review.

Do you have goals for your Web site? How has the goal-setting and review process worked for you? And if you do not have goals, why? Please share your thoughts in the comments for this post.

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Business • Strategize • The State of Your Web Site • Web Design • Web Development • (0) Comments • Permalink