My Blogging Guest Lecture At University of Wisconsin-Oshkosh #uwonewmedia

By Mike Maddaloni on Friday, February 13, 2015 at 05:54 PM with 0 comments

photo of Mike Maddaloni presenting at UW-Oshkosh

Photo credit: Wilke (?@Wilke_411) via Twitter

Yesterday I had a distinct honor to guest lecture to college students on the topic of blogging.

I was invited to speak to 2 classes at the University of Wisconsin-Oshkosh by journalism professor Dr. Sara Steffes Hansen. As part of her classes where she is teaching the students all aspects of blogging, each student is building a real, public blog. What better way to learn blogging than with real-life experience?

As someone who has his own blogs and has built blogs for clients, I have learned on the job about blogging as well as keeping up with trends and changes to blogging over the years. One challenge was focusing on key elements to share with the students and keep it to a brief presentation with time for their questions. Another challenge was that I would not be able to be physically in the lecture hall on the Oshkosh campus, yet deliver my messaging in an interesting and engaging way.

As with my own writing style, I decided to tell the story of how I got into blogging myself and then focus on areas that I felt were important to the students, including the art and science of writing and writing on a regular basis, plus some key pointers about blogging such a sharing and social media integration.

For the presentation itself, I created PowerPoint slides and used technology from Personify to literally insert myself into the PowerPoint presentation so that when the students were looking at the screen they saw both the slide material as well as myself, as you can see from the picture above. As the Personify technology is extremely unique in itself, I'm already writing another post on using Personify and how I was successful in conveying myself, my style and my message to the students remotely – watch for it soon.

I have posted the slides from the presentation to SlideShare and you can link to it here or view embedded below. I kept the slides at a high-level and spoke to the details so that the students did not have to read slides, and by using the unique Personify technology I was able to make that happen very well. If you look at the slides and are wondering about the references to Ernest and Edgar, those are to 2 “other” famous Chicago-area writers, Ernest Hemingway and Edgar Rice Burroughs, as I used them as examples of different approaches to writing.

Thanks again to Dr. Hansen, the team at Personify and the students who asked great questions and shared the presentation on social media. It was great getting back into the classroom and I am looking forward to my next opportunity.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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My Takeaways From The Book One Word That Will Change Your Life

By Mike Maddaloni on Friday, February 06, 2015 at 05:52 PM with 0 comments

Goals by nature are complex. At least that’s how I see them. As they segue to an action plan to achieve them, they must be clear and not too wordy, yet not vague or they will lose their meaning. Often times goals are “boiled-down” to a phrase or even one word for marketing and promotional purposes as a simple rally cry to those who are a stakeholder to these goals.

In the book One Word That Will Change Your Life by Jon Gordon, Dan Britton and Jimmy Page (not the guitarist), they propose you simply have 1 word as an overall goal for yourself for a year. They present a rather simplistic yet thoughtful process by looking inward, opening yourself up to discovering the word, then applying it to your year.

As I read this several takeaways came to me, including:

  • You need to find a process that works for you – The steps in this book may work for you, and also they may not. Sometimes it takes a book like this to help you though such a process.
  • Divine intervention is not for everyone – The book is based on faith in God in order to open one’s self to ”receive” their word for the year. This may be a turn-off for some, perhaps those who do not believe in a supreme deity. That being said, if you are a spiritual person, you can still follow this process without acknowledging a god to open up and find your word.
  • Maybe simple is all you need? – If you are typically someone who does not set goals, or are someone who belabors the process to do so, following a simple process in this short book may be exactly what you need.

As simple as the concept is for One Word, the book is as short. It was written to be read in less than an hour, and tells a good story on how the concept was formed, how it works and how it has been used by others. One Word was another book I owned and found when I moved – note there are more to come! I don’t recall the inspiration for getting it, but my guess it was its process meaning around goal-setting.

So I set a phrase and not a word

As I started 2015, I thought about this book that I had read a while back and decided to open up and see if I could come to a word to guide me through the year. As I reflected on where I was and what I was doing, what came to me was not 1 word but 3, and after trying to come up with a good 1 word for the 3, I decided to stick with the 3 – mix it up. As I am creeping up to my sixth decade on this planet, I often find myself getting a little stodgy and repetitive. I could be going to the same stores or reading the same blogs and sites or simply doing the same thing. Why not mix it up, expose myself to new things, foods, places, people, even if the change is slight. This way, I am making small, incremental changes in my life, which won’t seem as obvious while in the process.

For myself, I will use the hashtag #mixitup to mark things new and different for me.

As always, I welcome your thoughts on the concept of One Word and the book itself. Have your goals so far this year been a challenge and you’re looking for something new? Or have you followed One Word and chose your own? Please share in the comments to this post.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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Viivant Powerbank Unboxing and Initial Thoughts Video

By Mike Maddaloni on Tuesday, January 20, 2015 at 10:26 PM with 0 comments

photo of Viivant Powerbank batteries

It’s a power grab out there, and it’s every woman, man and child for themselves!

No, I am not talking about politics, rather something even more daunting of a challenge – the battery life of mobile phones and other portable devices.

The more we use these devices, the more we need them powered. In addition to this take into consideration that these devices can drain power from batteries unbeknownst to us, due to everything from leaving features turned on when unneeded to poorly written software running on them. Add to it that batteries are not made to last forever as well as many devices are not made to let you change the battery, it is no surprise a market has been unleashed over the past years for portable, external battery chargers.

When I heard about the Viivant Powerbank product line, I was interested to see what they were bringing to the marketplace for batteries – from design to features. I just received a Viivant Powerbank set to evaluate, and below is the video of the unboxing of the batteries (yes, 2) and my initial thoughts and impressions. You can view the embedded video or click here to view the Viivant Powerbank unboxing video on YouTube.

My initial thoughts can only be related to the appearance of the batteries, prior to me putting them to the ultimate test of charging my various devices around the household. As I mentioned there are 2 batteries – a larger one which can charge a device up to 7 times and has the ability to charge 2 devices at once. It also has a stylish case and power remaining display. Also included is a smaller, short cylindrical battery which can hold a single charge for a single device. It also has a color indicator for charging, but the light is within the case and is only illuminated when something is plugged into it.

Compared to other batteries I own and have seen, these are very comparable in size and weight. The larger battery has a unique design to it, and the fact it can charge 2 devices at once is an extremely functional and needed feature. I am also impressed that both of these are bundled together – most other batteries I have seen are only sold individually, and I bought my own current high-capacity battery and smaller-capacity ones separately. Couple this with competitive pricing on Amazon, the Viivant Powerbank batteries are also a very affordable option as well.

Next Stop, Wonderland

As I write this I am charging the batteries and will put them to the true test. I plan to report on how they do – either here and/or on my Twitter account @thehotiron.

I must also note that I did receive these batteries from Viivant for evaluation, and there was no expressed or implied contract as to how I use them or what I say about them. Why am I saying this? Read this post here on The Hot Iron about the FTC and I’ll leave it at that and wait for these batteries to charge.

Do you own a Viivant Powerbank? Are you considering getting one? Do you have any questions for me as I evaluate them? Please leave your message in the comments to this post.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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Mixing It Up In 2015 And The Hot Iron Turns 8

By Mike Maddaloni on Friday, January 02, 2015 at 08:52 AM with 0 comments

photo of 1983 Boston Red Sox program

Happy 2015! As today, the second day of January, officially marks the first business day of the year, and by now most have recovered from the merriment of New Year’s Eve, I would like to wish you all a great new year.

Where rolling to a new calendar also comes with resolutions, mine is simply to mix it up in 2015. I started the new year off much differently than I did in past years: sans kids, just me and my lovely wife at a Spanish restaurant, where just about every year that I can remember has involved Chinese food (a Boston tradition) and the past several years have been with our kids, even if they were sleeping in the next room. This was a fun change, and a great way to ring in 2015.

So in mixing it up in 2015, I am not looking to make major strategy changes, but smaller, incremental changes that I see as adding up to something bigger and better. Maybe I take a different route to go someplace, or a different approach to reaching out to someone, or simply wear a different color socks on occasion – I am hoping to stop and think when I get into doing something routine or that comes too natural to me, and think how to change it in some way.

The Hot Iron at 8

December 30 marks the official anniversary of the launch of this little blog which is now 8 years old. It’s almost wild to think I have been at this, at varying degrees, this long. Writing is something I have enjoyed more and more over time, and it has been both a creative outlet as well as a way to vent some of my frustrations over business and technology – the overarching theme of this repository. Whether this is your first time reading or you are a long time subscriber – thank you!

I have written an anniversary post of mixed sorts over the years, and if you’re so inclined you can read them for the following anniversaries of The Hot Iron: first, second, third, fourth, fifth, sixth and seventh.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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My Worst Managers Never Took Me To Lunch

By Mike Maddaloni on Monday, December 22, 2014 at 01:02 AM with 1 comments

photo of menu at Starbucks in Gold Coast, Chicago

When I look back across my career at the variety of managers I have had, there is a broad spectrum of them from amazing to horrible and everything in between. As I was recently thinking of those I considered the “worst” – those whom I had a poor experience working with – a common denominator came to light that I feel is central to why things did not work out well.

They never took me to lunch.

More Than A Meal

Don’t get me wrong, I am not just looking for a free meal, nor do I think these people are cheap in any way. Frugality with a corporate spending account has come up in dealings with past managers, and for me it is near the bottom of the list.

The fact these managers did not take me to lunch goes well beyond the meal itself and its cost. It has to do with the overall action itself – getting out of the office, a 1-on-1 meeting in a different setting and the discovery and insight about each other that comes with the conversation over the meal. Or in short – the manager getting to know me better, and me getting to know the manager better. This deeper knowledge about a person is important for a working relationship, going beyond the surface and skillsets to truly get the most of that person, and ensure they are happy and satisfied in the work environment.

Meals Alone Don’t Make A Manager

Where I feel that the invitation and act of taking someone to lunch is important in a working relationship, it is not the defining moment for a manager if they do so. In all honesty, most all of the managers I have had in all my years have broken bread with me, some at least once and others on a regular basis. And those managers would be represented across the above-mentioned spectrum. Even those whom I would rank along the lower end of that spectrum, I feel by having had a meal with them, and getting to know them as more than what was written on their business card, outranks those few who did not take this time or see it as important.

My Own Experience With Meal Invites

Where I have been talking about being on the receiving end of a meal invite from a manager, in my own role as a manager over the years I have taken many people to breakfast, lunch, dinner, coffee, snack or food in some capacity outside of the office and away from the grind to have a conversation. Call it the Italian-American in me, or just call it effective, but this opportunity to further connect with a team member or colleague is a very important part of how I have been successful throughout my career.

Here’s a couple of ways I have integrated lunch and my teams.

Re-energizing After Being Dazed And Confused

It was one of those meeting where you sit there and wonder, with all of this brain power, could we possibly cure cancer? But alas in the end really nothing was accomplished other than puzzled looks on everyone's faces and bad tastes in everyone's mouths.

I was asked to come to an "emergency" meeting and to bring my developers and even my graphic designer. As the manager of the front-end design and development team part of my job was to be the conduit between my team and senior leadership, who called the meeting and the people who did the great things to make our application a reality. In short, I would shield them from the insanity of such meetings. However the requesters pulled rank - literally - and demanded all of us in the meeting.

To make a long story - and long meeting - short, we all didn't need all of the king’s horses and all of the kings subjects to be in the meeting, and after an hour or so we all staggered out of the meeting room with the above mentioned looks and tastes.

Once we all collected in the lobby I decided the team needed to be rewarded for enduring this, so I told them that I would be taking them to lunch. The meal would be on the company, but only if we did not talk about work; if anyone brought up work they would have to pay for their own meal. Needless to say everyone agreed. As we walked back from the restaurant, I realize that we had bonded even deeper as a team than we had before and learned a lot about each other's backgrounds and beliefs, and I feel it had a great impact on our teamwork going forward.

Not When But When I Want To

After joining a start-up company and signing my life away (and possibly my future first born) I was then given our business plan our operating guides, policies and procedures. Reading through all of it I noticed there was no mention about specific business expenses, namely meals. I raised this with our HR director who told me to talk with our CFO, and my conversation with him went something like this:

Me: “Hi Homer (not his real name), what is the policy on expensing meals?”
CFO: “Um, who are you taking to lunch?”
Me: “Members of my team, and others in the company?”
CFO: “Um, when?”
Me: “Whenever I want to!”
CFO: “Um…”

At that point I talked with the company president, whom I had interviewed and talked with extensively during the onboarding process to the company, and he knew my leadership philosophy and told me to take whomever, whenever, and to expense it. These meals, sometimes, at the local mall food court, sometimes at a sit-down restaurant, were integral to me getting to know the team I inherited at the start-up, who they were, what motivated them, and importantly issues they had within the company. Although I was only with the start-up for 6 months and 5 days (a story for another time!), it was a productive time and I got some great things out of our team.

More Than A Skillset

If you read other posts here at The Hot Iron you will see I talk quite a bit about managing and leading people, and it involves a deeper knowledge of who they are, in addition to what they do. Frankly, it just works for me – always has, and I believe it will in the future. Some have labeled my approach as “touchy-feely” and so be it – we all have our styles, and in the end it’s up to the person as to whom they want to work for. Needless to say, I am not looking to work again with those past managers who didn’t take me to lunch.

I welcome your thoughts and comments on my approach in the comments to this post. Has meetings over meals worked for you or not? Do you see it as a way to deepen a working relationship, or just fill your belly?


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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