A Next Frontier In Mobile Is Behind The Corporate Firewall
While I say I cannot predict the future, sometimes things are so glaring to some and not others, by pointing out you are opening eyes for some people. One of them for me is “a” next frontier in the use of mobile technology – to get beyond the corporate firewall and use all of the tools and data like you can do on a full computer. Note I say “a” next frontier, as it is out there, I just don’t know if it’s the “next” or “last” frontier.
Why do I believe this? Over the years I have managed public Web sites, corporate Intranets, Extranets, portals and knowledge management systems. I have seen how these tools, when used effectively, make people productive. I have also seen how when not managed properly they become a huge mess and waste of resources. Typically, there is a mix of these within most organizations, everything from advanced applications, to a PC under someone’s desk hosting a group’s Intranet Web site, to email.
Going Beyond Email
Using your mobile device to work as you would at work is long overdue. Most corporate workers who have a mobile device use it for email. But beyond email, there may be a limited amount of apps or data available to them. Mobile devices have Web browsers, but you may not be able to make a VPN connection within your company’s firewall. Not having this prevents you from accessing what you can do on your work computer, from your desk or away from it.
More and more email is being used to get around this lack of access. Have you ever asked co-workers or your admin to send you files or information you can’t get at? I see this all the time as friends – even my wife – have to do this in order to get what they may need for a conference call they have to make from a remote location. There’s no other way, especially if getting online with your notebook computer is not an option, or you don’t want to lug it (and power cables, etc.) around.
Going Beyond Mindsets and Existing Network Infrastructure
Shortly before his inauguration, there was buzz about how US President Obama wanted to carry a BlackBerry. In the end, he got one. It is not completely known what kind of security is in use with his device, but the bottom-line is it was achievable. My guess is it’s not out of reach for most companies.
Part of the issue with going mobile with your company information is a mindset it is not secure. This is where you need to go beyond your current infrastructure. As tablets and smarter phones hit the market and become more and more commonplace, the demands from staff will require both of these looming issues to be addressed.
Do I Need An App For That?
Once you go beyond the firewall, the fun begins. Some content and applications may already look great on a mobile browser. Some package applications may already have mobile-friendly interfaces, or even apps to access data. I recently saw a development tool for interfacing with CICS screens on an iPad. (If you don’t know what CICS is, its how most applications were developed on mainframe computers that allowed users to enter and query data. As many CICS screens are still alive and kicking today, thus the opportunity for such a tool). Then there’s the content and applications where you’ll need to either build or buy (or both) to access them outside of the office.
Access content and data in multiple formats on multiple platforms is an opportunity to drive innovation in your corporate Intranet and sites. Everything from comprehensive search to centralizing content to reaping value “dead” or unpopular content can be gained from this effort. As you go forward, build into your requirements mobile platform compatibility, whether for your own internal development or for your third-party vendors. Just think about taking an online training course on your mobile device while sitting in the waiting room for jury duty, and you get the power and convenience of extending the workplace to mobile devices.
Keeping Up With Small Businesses
Many small businesses have some of this capability already. Google Apps works well on Android devices. Salesforce.com has apps for many devices. QuickBooks Online has mobile versions of its full Web-based application. All of these are hosted, third-party services, which does not require the infrastructure to go beyond the firewall. As some larger businesses use Salesforce already, they have an advantage with the ability for their users to work on a mobile device.
Big Picture Thinking On Little Devices
Looking back on what I have presented, I covered a lot, and at a high-level, big picture perspective. As anyone who has worked in computer systems knows, the devil is in the details. But keeping in mind a roadmap to where you want to be, from the short-term to as far out as you can realistically plan, literally getting the information into the hands of those who need it will be critical and advantageous for any business. Let alone the opportunity for those who will be involved in making this happen, whether they build mobile hardware, platforms, apps or supporting software.
Do you agree on this future frontier of mobile? Are you looking forward to it? Are you using it today? Please share your thoughts in the comments of this post.
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QR Codes In Grammy Awards Broadcast Chicago Transit Ads
On Sunday, February 13, 2011 the Grammy Awards will be held and broadcast on the CBS network in the US. To promote this, there are ads displayed on the “L” train platforms in Chicago, also known as the Chicago Transit Authority or CTA. Below is a photo of how 3 ad panels are displayed together.
On each panel there is a QR code. When scanned, it goes to a Web site called MusicIsLifeIsMusic.com, specifically to a page for the artist appearing on the particular ad panel. Below is a detailed photo of a QR code for an ad for Katy Perry.
Note I took the second photo before the first one – I first saw the ad panels which featured the second photo at a very narrow point on the platform and was only able to get the detail, where I was able to get a wider shot of 3 panels together, interestingly at the same station and in the 3 panel photo, there is not one of Katy Perry.
There’s a few unique aspects to these ads and how they use QR codes. As each panel has a different QR code, it can be determined which of the 3 was scanned. This can tell one of 2 things – either the person scanning has a preference to the particular artist, or they chose that QR code at random or because it was easier to scan. Also note the Grammy Award trophy in the QR code. As QR codes have built-in redundancy and can have degradation up to 30%, some part of the code can be replaced with another image. There is no magic to this – you have to make the change and test the heck out of it to make it effective.
These particular ads are positioned low to the ground. As a result, you need to bend down to scan, which may cause some not to do so, especially at the narrow part of the train platform where I was. Many times I see QR codes towards the bottom of an ad, which is unfortunate, as QR codes are not afraid of heights!
What do you think of this use of QR codes? Please share your thoughts in the comments of this post.
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Dell Vostro 130 Unboxing Video
Dell’s Vostro line of PCs was created for the small business market, lower-priced PCs without all of the extra software. This resonated with me as I have purchased several for my Web consulting firm. Along with the low price came low design – basic black machines, whether desktop or notebook, without much for style.
When I was asked if I wanted to evaluate Dell’s latest release in the Vostro 130, I jumped at the chance. I have seen ads on bus kiosks around Chicago for the 130, which looked like a slim, sleek model, and it came in red. It arrived the other day from the Zocalo Group, and here’s a video of me unboxing the Dell Vostro 130, and my first impressions of it.
First, I will apologize as this was the worst unboxing video I have ever made! I will do better next time, but I digress. Shortly after unboxing it I charged it up and installed Skype to test out the built-in Web camera, which worked very well. I will be testing it out over the next few weeks and will report back my thoughts, and will probably include some pictures, especially comparing it with my Vostro 1410.
Have you used the Vostro 130? Do you have any questions on it that you would like me to check out while evaluating it?
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Next likemind Chicago on Friday February 18
The next likemind will be Friday, February 18, 2011 in dozens of cities around the world.
In Chicago, it will be at Argo Tea, 140 S Dearborn St. at the corner of Adams and Dearborn Streets in the Loop from 8:00 am to 10:00 am.
I call likemind a gathering of creative-minded people, from various disciplines including Internet, advertising, art, social media, et. al. For more on likemind, read this great article on likemind Chicago from the Newcity and likemind from the New York Times.
Follow @likemindchicago on Twitter.
Watch for future date announcements at http://likemindchicago.com/ - and Web site coming soon at that address!
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Nokia E7 Design Video Sneak Peek
Despite news and opinion out there regarding Nokia, one thing most everyone agrees with (realizing not everyone agrees with anything!) is that Nokia has some innovative designs for their mobile devices. This holds true for the Nokia E7, which I had the chance to get my hands on when I was in Berlin in November at Microsoft TechEd as a guest of Nokia.
Tomorrow, February 4, 2011 a new video is being released by Nokia on the design of the E7. However, I got a link to the video ahead of this release, and it is available for viewing now. You can view the embedded video below, or click this link to watch the Nokia E7 Design video on YouTube.
Thanks to the folks at WOMWorld/Nokia for sending me this sneak peek video link.
As to when the E7 will officially launch and be available in the US among other countries remains to be seen, unfortunately. Back in November, I was told it would be released “Christmastime” but shortly afterwards it was announced there were production delays. Once it is available, I hope to get my hands on an actual model and give it an actual run. In the meantime, this video will have to do.
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