Photo credit: Wilke (?@Wilke_411) via Twitter

Yesterday I had a distinct honor to guest lecture to college students on the topic of blogging.

I was invited to speak to 2 classes at the University of Wisconsin-Oshkosh by journalism professor Dr. Sara Steffes Hansen. As part of her classes where she is teaching the students all aspects of blogging, each student is building a real, public blog. What better way to learn blogging than with real-life experience?

As someone who has his own blogs and has built blogs for clients, I have learned on the job about blogging as well as keeping up with trends and changes to blogging over the years. One challenge was focusing on key elements to share with the students and keep it to a brief presentation with time for their questions. Another challenge was that I would not be able to be physically in the lecture hall on the Oshkosh campus, yet deliver my messaging in an interesting and engaging way.

As with my own writing style, I decided to tell the story of how I got into blogging myself and then focus on areas that I felt were important to the students, including the art and science of writing and writing on a regular basis, plus some key pointers about blogging such a sharing and social media integration.

For the presentation itself, I created PowerPoint slides and used technology from Personify to literally insert myself into the PowerPoint presentation so that when the students were looking at the screen they saw both the slide material as well as myself, as you can see from the picture above. As the Personify technology is extremely unique in itself, I'm already writing another post on using Personify and how I was successful in conveying myself, my style and my message to the students remotely – watch for it soon.

I have posted the slides from the presentation to SlideShare and you can link to it here or view embedded below. I kept the slides at a high-level and spoke to the details so that the students did not have to read slides, and by using the unique Personify technology I was able to make that happen very well. If you look at the slides and are wondering about the references to Ernest and Edgar, those are to 2 “other” famous Chicago-area writers, Ernest Hemingway and Edgar Rice Burroughs, as I used them as examples of different approaches to writing.

Thanks again to Dr. Hansen, the team at Personify and the students who asked great questions and shared the presentation on social media. It was great getting back into the classroom and I am looking forward to my next opportunity.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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After Thanksgiving Thursday, Black Friday and Cyber Monday, if you have anything left, I welcome you to join me and support a great organization, Barrel of Monkeys, for Giving Tuesday.

Though I don’t know the story about how Giving Tuesday came to be, I know well the story of Barrel of Monkeys – what they do, how they do it, and the impact they have made on school kids in Chicago.

In short, Barrel of Monkeys teaches elementary school kids creative writing in several Chicago Public Schools and an after-school program. They learn how to create a story from beginning to end, journaling them in their notebooks. These stories are then adapted into sketch comedy by the Barrel of Monkeys company members and performed for the students in their schools. So not only do they learn how to write creatively, they also see their work come to life!

But that’s not where it ends – every week there is a performance by the Barrel of Monkeys company members, where several of these sketches are performed to audiences live. Each sketch is introduced and the student author is acknowledged, and the program given to each audience member has what the students actually wrote – sometimes it’s just a sentence, other times it’s several paragraphs and everywhere in between. The company members donate their time to perform, and all money raised goes back into the overall program.

The preceding gives only a synopsis of the great work Barrel of Monkeys does – you can read more on their Web site @ barrelofmonkeys.org or see for yourself their programs and some of their sketch comedy performances on their YouTube channel.

Below is a funny video promoting Giving Tuesday and Barrel of Monkeys, performed by Barrel of Monkeys company members and staff Elizabeth and Joseph – watch the embedded video below or you can view it directly on their YouTube channel.

Thank you for your support! And why would I be thanking you and promoting Barrel of Monkeys? I am proud a member of their Board of Directors.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Writing a catchy opening to the presentation of what really resonated with me over the last week isn’t always as rewarding as the things I learn, so this time I won’t dwell on it.

• It’s one thing to accuse Hallmark or other greeting card makers of creating holidays to sell more cards, but I never thought retailers would go to the depths of segmenting seasons. Granted the cooler temperatures here in the Windy City may cause some to think about what to wear in a couple of months, but I am not one of them.
• Feedback is a dish best served hot and fresh, right out of the over, and not several months later, as it sits on the counter, covered with something but allowed to rot and not satisfy anybody.
• A while back ago I registered the domain name SayMyNameRight.com, with the idea of having a Web site where people could post videos of themselves saying their name. If I recall correctly, it was after having lunch with my good friend Tom Ordonez that the idea came to mind. If you click the link it’s clear I didn’t do anything with the domain name other than point it right back to this very blog. Yet for some reason over the past several weeks it has been getting a noticeable amount of traffic. Maybe now is the time to act?
• I was reminded not everybody knows what a “hashtag” is.
• Where the bidding wars over the potential mergers of “dollar” stores is going on, one thing piqued my attention, that the “activist investor” Carl Ichan was involved. Personally, I don’t get the guy. Granted, I am no student of finance or investment wiz, but is someone who buys a ton of stock in a company and tries to get them to merge really an activist, as in the same term that can be prefaced with the phrase “civil rights?”
• Keeper Security, the Chicago-based app for secure password storage, just announced file storage. It is being pitched as a way to store images of a driver’s license or passport in case it is lost or stolen, or any other important personal files. As a current user I can get 5 free file uploads and then pay an annual fee from $10 a year and up, depending on the space used. I need to think about this, and where to best spend money on “cloud” services, or on my own server.
• In my quest to try new restaurants I finally went to Protein Bar, a Chicago-based chain of healthy quick-serve food. And I have to say, upon my first visit I have become a fan. I was impressed with the store, the menu selections and most importantly the taste. The price is comparable to even Subway and other restaurants in the city. They also have locations in the Washington DC area and in Colorado.
• For as many times as I have referred family, friends and complete strangers to get from point A to B with my friend Rashid, Chicago’s premier cabbie and expert on customer service, who goes by the trademarked name of ChicaGoCabbie™, for reasons that I don’t quite know for sure, I have never ridden in his cab. Granted, because of his work with cab-hailing service Hailo I am a loyal customer. Perhaps it is timing, I am not quite sure. But he has delivered both pizza and cupcakes to me in his chariot!
• This past week Boston Red Sox pitcher Jon Lester was traded to the Oakland A’s. For several weeks leading up to it, my sports mobile app was buzzing non-stop with alerts on rumors and speculation around the trade. It got so bad I almost turned off the alerts altogether. Unfortunately that is the business of sports today. When I was a kid, I had no idea what any of the players on the Red Sox made, nor did I care.
• One of my favorite blogs is Brand New which features logo, design and branding, especially changes to brands. They recently featured a YouTube video interview of the creator of the Hartford Whalers logo. For those not familiar, the New England Whalers hockey team moved from Boston to the capital city of Connecticut in the 1970’s, then moved to North Carolina in the late 1990’s and became the Carolina Hurricanes. They played not too far from where I grew up, so I was familiar with the team and got to go to many games. Though the team is long gone, the defunct team’s logo is almost a cultural icon and is being worn by trendy celebrities. The interview on Hartford’s Channel 3 is embedded below or follow the link above to watch it. Note the mention about who really owns the logo, which is something that I wouldn’t be surprised would end up in court someday.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Typically a 2 fer 1 offer is something people look forward to. I am now finally getting around to posting this almost a week late and for 2 weeks, which means if I keep this up, I will most likely lose readers, especially if this is all I ever post. But I digress…

• July 18 marked 6 years of being a Dad. And talk about learning!
• I sat down and made a list of all of the small things that needed tweaking, tightening or fixing around the condo. My, what a long list – you would think the place was falling apart. It took a couple of days to get through them all, but it felt really good to get them done.
• Have you ever had a Rainier Cherry? I hadn’t until last week – they look like tiny Macintosh apples and are very sweet. My guess is they are also not a GMO fruit. Thanks to my colleague Mike G. for the proper introduction.
• Whenever I hear about food deserts why is it grocery delivery services like Peapod or food trucks are never considered as a solution? I guess that isn’t something I learned, but more an observation I learned from repeated exposure to it recently.
• Yet again, I was reminded not everybody knows what a “browser” is, especially when related to the Internet.
• I got a check in the mail from CentUp for a US$15.84, which was my earnings thus far. How did I earn it? People clicked the little CentUp icon at the bottom of my blog posts, and I earned whatever pennies they sent my way. It’s a form of micropayment which I think can be quite successful, but many more people need to get on board – both readers and publishers!
• Now everyone around the world can be as stylish as a member of the European Union Parliament with your own EU Parliament sash. For only 146.95 euros, you can show your true colors, either in the chamber or on the street. Who knows, maybe these will next show up in the Chicago City Council chamber.
• If you are using Microsoft Lync for a conference call that was scheduled in Microsoft Outlook, and while you are in the call you decide to cancel the meeting series altogether in Outlook, not only will it delete all meetings in Outlook but it will throw you out of the meeting you are currently in, with no way of getting back in.
• The Art Institute of Chicago has a mobile app to digitally store your membership card. That’s one less thing I need to stuff in my wallet, and I usually have my mobile device within reach at all times, which comes in handy for getting into special exhibits in the storied museum as you have to show your card to get in them as well as the front entrance.
• A while back I was thinking of a lot of the DJs I used to listen to in Boston back in the 1990’s, and started searching for them online. One of them, Nik Carter, I wasn’t able to find. But low and behold, he is hosting VH1 Classic On Tap, a segment highlighting bands from back when he was on the air on WFNX and WBCN. I tweeted him and he responded back in the style I was expecting from him, self-deprecating and hilarious. I’m catching up on On Tap segments whenever I can.
• A few bus shelters in Chicago were turned into Coca-Cola advertisements, playing on their latest campaign where you can get bottles of the carbonated beverage with your name on them. Of course they don’t have every name, so this shelter had a large touchscreen where you could spell out your name and take a picture of yourself with it. When I saw the first one, I had to “test” it and tried a few choice words that would never end up on a soda bottle. As I typed them, the letters turned to stars like I was typing a password, then I got a message that the name was not in the database – a safe message I was expecting from the global drink giant. Fortunately my Goddaughter’s name was allowed, so I got a picture for her as she was not expecting to see it on an actual bottle.
• YouTube has been running ads all over the place in Chicago, promoting certain content creators. For as many of these ads I see, I am still not compelled to watch any of the videos, especially when someone who is supposed to be Al Capone looks more like Mark Cuban.
• Clearly nobody at Foursquare heard the famous phrase by Ludwig Mies van der Rohe, “less is more.” The once popular social media check-in service has lost much of its luster not to mention purpose of hopes for a revenue model over the years. Last week they formally split into 2 apps – Swarm, which is for checking-in, and the old app will be more Yelp-like with reviews and suggestions. Even seeing this spelled out doesn’t make it any clearer to me why they did it, and I have yet to find anyone to explain how this will make the service – or services – even better.
• I’ve had some déjà vu moments recently on a project I have been working on at work which is an animated promotion for a mobile app. The flashback is back to the mid 2000’s when I produced one for a client. Where the steps we went through were very similar to today, the style and length of it are 2 things that stand out as being much different, not to mention it was the “splash” page for the Web site, a concept that fortunately has all but vanished. Years later I had the animation converted to a video and we uploaded it to YouTube, and you can view the animation for Boston Village Auto Body on the YouTube site or view it embedded below.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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As the sun rises over a city that a few hours ago had a tornado and flash flood warning…

• They (whoever they are) say that the shortest distance between 2 points is a straight line. I found an exception – when the line goes through some not-so-nice neighborhoods in Chicago. Though I did debate actually writing this altogether, let alone as the first one on my list, it is a reality many have shared with me over the years.
• The above statement being said, the above photo was taken at a stop light on the journey which prompted that statement, proving there is hope everywhere. The photo was taken in color but made it greyscale by accident, and decided to stick with it.
• I was a witness to a colleague, visiting from India, having his very first tater tot. We sometimes forget things around us are new to many people.
• I read this sad story about a young boy in Toronto who was starved to death by his grandparents. To add insult to injury, DC Comics, the mega-publishing giant of comics and related merchandising, would not allow a statue being created to honor the boy to sport the Superman “S” logo. The boy was a huge Superman fan, but DC Comics “didn’t want the character connected in any way to child abuse.” Sure, in life it was ok for the boy to have money spent on him, but in his death he can’t be memorialized because of how he died?
• Troubleshooting a technical problem sometimes means you need to work with the right person who knows why something may or may not be working, though finding that person may not always be obvious.
• In the course of a conversation with a very wise person, they mentioned the term “find the cracks.” I perked up when I heard this, as I feel this is an even better way of describing looking for niche markets. Only if I heard this term years ago, but that will be covered in that book I am slowly piecing together.
• Solid state hard drives are the only way to go <- they are small, wicked fast and don’t come with all of the moving parts of a standard hard drive. Though they come with a price tag much higher than said standard hard drives.
• I was thrilled to learn my favorite beer brewery Harpoon became an employee-owned company this week. With the retirement of one of the founders and the sale of 48% of the company stock to an employee stock ownership plan, the future of Harpoon has been set. With many smaller craft breweries, like Chicago’s Goose Island, being sold to mega-brewers in order to grow and compete, this is a great sign that Harpoon will remain independent and brewing the awesome beers they do.
• This week a public video was released on YouTube for something called Business Chemistry, a method for identifying patterns in personalities in the business world. Granted that description is in no way the best way to describe it, that is why I was happy to see the video to be released. It came from my employer, and I myself have taken the personality test, and have been identified as a “pioneer” with alignment to an “integrator” – traits I identify and embrace. So from my own point-of-view, I think this process is spot-on. Check out the video embedded below or view it on the YouTube link above, and contact them if you want to bring this unique program into your business.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Announcements • Blogging • Business • Social Media • Strategize • Technology • What I Learned • (0) Comments • Permalink