Social Media Week was a series of events in and around social media in a dozen cities around the world, which took place last week, September 19-23, 2011. Chicago was one of those cities, and there were many panels, events and parties taking place throughout the city.

I attended one of the first panels, titled “Risk Management in an Evolving World - Making the Case for Social Media Governance” hosted and presented by 2 advisors from KPMG, LLP - Sanjaya Krishna and John Hair. Where some may think such a weighty topic is the last thing you would want to hear at 9 am on a Monday morning, it certainly wasn’t for myself, and Sanjaya and John presented the topic in a lively manner. And I am not just saying that as I used to work for the firm or a close family member does now!

Rather than taking notes, I tweeted thoughts and takeaways on Twitter, both as a way of compiling my thoughts digitally and to share them with anyone who would like to see them. All tweets had both the #smwgovernance hashtag for the panel as well as #smwchicago for the overall event.

Here are my tweets, as well as comments and thoughts expanding on them.

RT @sanjayakrishna: Why do cars have brakes? So they can SAFELY go FASTER. Governance is an enabler not a barrier. Social Media is no different - This is a retweet of something Sanjaya posted prior to the panel, and I couldn’t agree more. In many organizations governance or risk management is brought after something bad happens, rather than being part of the solution from the beginning, where it should be.

Risk management should be a partner - via me! - This was an initial thought I had as the panel began, building on the previous retweet. Ideally, everyone in the company or organization should be on-board and supportive of social media activities, but sadly this is not always the case.

Sentiment analysis as part of social risk management - An example of a “sentiment map” called Pulse of the Nation: U.S. Mood Throughout the Day inferred from Twitter where social media activity was analyzed and shown as a heat map was presented. Tracking sentiment of your company, brand and products and services should be a part of your overall social media risk assessments.

Competitors are driving social adoption, but why? - Many times a firm will venture into social media without a net or plan, driven solely by the fact their competitors are out there. Like anything, without a plan, vision or direction, you will not be able to truly leverage your energy asserted.

Do you have a social media policy? - Many companies do not have one in any way, shape or form. Like any plan, they can be as simple as a bulleted list or an extensive document, but you should have one.

Unintended leakage - updating your LinkedIn profile with info not otherwise disclosed - An example was sighted where someone wrote on their LinkedIn profile they working with X technology at their employer, a fact that was supposed to be confidential. As most all LinkedIn profiles have a public element to them, this was picked up my the media. I too have found out about colleagues and friends changing jobs via LinkedIn before they announce it, as they decided to update their profile first, then query me puzzled how I knew before they told anyone.

Ask yourself, what is your risk tolerance? - The term is risk “management” not aversion or avoidance. You should have some tolerance as to what amount of risk is acceptable, something ideally part of your social media plan.

Social media governance is not a green field - in many cases it builds on policy you already have - As most companies have been on the Internet in some form for at least the last decade, they should have some plans and risk governance in place for that activity. Social media governance isn’t then starting from scratch, rather building upon what is already in place.

People are mining your digital residue - Wherever you go online, from using Facebook and Twitter to signing up for services, you are leaving a digital trail behind you. Firms and marketers are gathering this information and using it to make offers to you. Where this is hard to completely avoid, it is something you should be aware of whenever you share information.

Set measurable objectives - more than likes and followers - When putting together your social media plan, you should have real, measurable objectives that actually mean something. Having a zillion followers doesn’t mean anything if you have no engagement with them.

Think about crisis communication before you get into one - part of your social policies - Many companies have crisis communications plans in place, and building on them to address a crisis which is played out over social media is a logical progression for those plans.

Staff social media properly - policy, people, monitoring - If you’re going to do anything in a business, do it right, and if you don’t do it fully, have the plan in place to expand it.

Hot topic after #smwgovernance - Manager Resigns Over a Nokia Windows Phone Tweet? http://t.co/eELUcO9X via @thenokiablog #smwchicago - This article came out shortly after the panel where a Microsoft manager resigned after he talked about an unreleased Nokia mobile device running the Windows Mobile 7 operating system, which was a violation of confidentiality policy, something he could have been fired over. An unfortunate example building upon the topic of this panel.

I welcome your thoughts and opinions on this panel in the comments.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.

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Blogging • Business • Social Media • Strategize • (0) Comments • Permalink

The 12 Most has only been live for a few weeks, but it has garnered a lot of attention and traffic. At 12most.com, it is a Web site featuring posts by guest contributors with 12 tips or items on a particular topic. Thus far topics have included business, technology, social media, and a tribute to Father’s Day.

Last Friday I was honored to contribute a guest post titled, 12 Most Basic Things You Can Do For Your Web Site Without Modifying It. In it, I present a dozen tips to benefit your Web site without actually making any changes to the site itself. Some of these are based on The State of Your Web Site checklist, the others come from the full Web site assessment my Web consulting firm Dunkirk Systems, LLC offers.

With the quality of posts and contributors so far, The 12 Most is poised to be one of your 12 most favored Web sites.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.

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Announcements • Blogging • Social Media • Strategize • Web Design • Web Development • (1) Comments • Permalink

Let’s all take a look at the photo below, which is of the Chicago River one recent night at dusk.

The photo is of the river looking west and slightly south, as it flows away from Lake Michigan. To the left is the Hotel 71, the right is Trump Tower, and many corporate headquarters in between. I was impressed with this photo, which I took with my Nokia E7, in that I did not have to retouch the photo, as well as it fit well with something I have been thinking about – what I have been missing by not being on social media as much lately.

Over the last month, and for many reasons, I have not been using social media much. I may check and send a few tweets or Facebook posts and my blogging has been sporatic at best. The act of engaging with social media is not something I have missed at all, rather the interaction with friends and those I only know thru social media I have missed. Which is the way it should be, right?

It turns out I have missed more than I had thought, and looking more I have missed some things I wouldn’t want to miss – birth announcements. The fact that a new life has joined this planet is definitely something I want to know about, even from the most distant friend. However it was over a week after a friend’s kid was born that I learned of it, but not directly, rather from reading between the lines of a Facebook post. Upon going back in their Facebook wall stream, I saw photos an announcement made at a time when I was not the social media site at all. In the process of going back in time, I saw 2 other people I know have had kids within the last year that I wasn’t aware of.

Not to play high and mighty, but when my wife and I were blessed with our children, we did post it on Facebook, but we also emailed our friends and even sent a photo birth announcement to some. Not everybody we know is online, nor are members or active in social media. We did this not only to cover the bases of various forms of media, but wanted to make sure we got the word out, as we have found from recent experience that the most creative of messages can get lost (but I digress, as this is a topic for another time).

At first I felt bad – I never congratulated someone on the birth of their children – but I had more pressing things to act on so I let this thought go to the back of my head. It wasn’t until I got to the point between the Wrigley Building and the Michigan Avenue bridge, the point where I took the photo above, that all this made some sense to me.

The analogy of social media content streaming is nothing new, and it does flow like a river. Earlier that day there was surely more boat traffic and activity on the Chicago River, and by my viewing it at this point in time I missed it. Typically I wouldn’t do any research to see if I missed anything. If someone was on the river or wanted me to know about it, shouldn’t they make a point of letting me know? Blame is not the right word to use here – there was a missed connection. Nobody was hurt, and it is what it is (or water under the bridge?).

The very concept and usage of social media is surely not to blame, as I can count many more gains than losses with it. I have been able to reach out to people throughout the world and have had opportunities I wouldn’t have had otherwise. To offer an example of missing and gaining with social media at the same time, it involves a company whose headquarters is in the middle of this photo, United Airlines. One day they tweeted they were at the Chicago Theatre a few blocks from me giving out theatre tickets. I missed their original tweet, but my good friend Glenn Letham in Vancouver, Canada retweeted it to me, just in time to get over there and claim tickets.

Overall, social media had been a positive part of my life. Has it for you? Please share any thoughts and insights in the comments below. In the meantime, I have some people to congratulate.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.

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Blogging • Social Media • Strategize • (4) Comments • Permalink