dMorning Tech Creative Networking In Northeast Wisconsin on October 19

By Mike Maddaloni on Monday, September 24, 2018 at 03:33 AM with 0 comments

screenshot of dMorning Web site

I am thrilled to announce a networking event for people who work in the tech and creative fields in Northeast Wisconsin. Introducing dMorning.

What is dMorning?

The idea behind dMorning is relatively simple – informal networking before the busy workday starts, with no set rules and no agenda. Since I moved to the Fox Valley last year, I have been looking for something like this, as I work in the Web and I am looking to meet people who work in similar fields in the area.

I hosted a variety of meetups when I lived in Chicago – some very specific and others more general – and have found the latter to be more interesting and worthwhile. A casual gathering of people to talk about what they are working on, sharing stories and bouncing ideas off each other… this is something I have wanted to restart for a while, and why not here? My plan is for this to be a monthly event.

The next dMorning will be on Friday, October 19 beginning at 7:30 am at All Seasons Coffeehouse in Appleton, conveniently located off I-41 at Wisconsin Avenue. I say it ends at 9:30 am, but anyone can stay longer. There is no cost for dMorning; you just pay for any beverages or food you purchase from this locally-owned business.

What’s in a name?

So why did I call this dMorning? As I sought out a name for this event, I didn’t want to pick something too limiting. On the Web site at dMorning.com there are some ideas of what the “d” can stand for.

Hope to see you there!


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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The Hot Iron at 11

By Mike Maddaloni on Saturday, December 30, 2017 at 01:03 PM with 0 comments

photo of 11 Alive jingle on an iPhone

To anyone reading this, THANK YOU! I have been writing and posting to this blog now for 11 years. Where many of you have been reading for part of the time, there are a few who have been reading the whole time. No matter even if this is the first time you have read something here at The Hot Iron, kudos and karma now and throughout 2018!

When I think 11, the first thing that comes to mind is 11 Alive, what New York TV station WPIX used to use as their tag line back in the 70’s and 80’s. For some reason, it was part of the cable package in Massachusetts when I was a kid, and here I share with you their jingle – watch the embedded video below or follow this link to watch it.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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Announcing dMorning Tech Creative Networking In Northeast Wisconsin

By Mike Maddaloni on Sunday, November 05, 2017 at 09:24 PM with 0 comments

screenshot of dMorning Web site

With great anticipation I am pleased to announce a networking event for people who work in the tech and creative fields in Northeast Wisconsin. Introducing dMorning.

So what is dMorning?

The idea behind dMorning is relatively simple - informal networking before the busy workday starts, with no set rules and no agenda. Since I moved to the Fox Valley of Wisconsin this past summer, I have been looking for something like this, as I work in the Web and I am looking to meet people who work in similar fields in my new home area.

In the past I have hosted a variety of meetups where I used to live in Chicago – some specific and some general – and I have found the latter to be more interesting. A casual gathering of people to talk about what they are working on, sharing stories and bouncing ideas off each other… this is something I have wanted to restart for a while, and why not here? My plan is for this to be a monthly event.

The first dMorning will be on Friday, November 17 at 7:30 am at All Seasons Coffeehouse in Appleton, which is conveniently located off I-41 at Wisconsin Avenue. I only say it goes until 9:30 am as that is likely as long as I will be there. There is no cost for dMorning, you only have to pay for any beverages or food you purchase from this locally-owned business.

What’s in a name?

You may be wondering about the name, dMorning. As I sought out a name for this, I didn’t want to pick something limiting. On the Web site at dMorning.com there are some ideas of what the “d” could stand for.

Hope to see you there!


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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My Guest Lecture On Consulting at University of Wisconsin – Oshkosh

By Mike Maddaloni on Friday, October 27, 2017 at 07:02 PM with 2 comments

photo of UW Oshkosh class with Mike Maddaloni

Last week I had the honor to guest lecture to students at the University of Wisconsin – Oshkosh (UWO) on the topic of consulting. As the students are working on group projects where they consult to organizations on the Web and social media, I was thrilled to be asked to share my experiences, stories and advice on consulting and working in technology.

The class, Application of New & Emerging Media, is taught by Dr. Sara Steffes Hansen, associate professor and chair of the Department of Journalism at UWO. The class is a required course for the Interactive Web Management (IWM) major, and also part of the curriculum for journalism and public relations majors. The interdisciplinary IWM program combines journalism, business and computer science courses to prepare students for digital careers, where all of these skills are vital.

With 10 students in the class, it was a good setting to talk on this topic of consulting, as well as the upcoming deliverables for their project, including an interim status report and a proposal to the client at the conclusion of the semester. I talked about the commonly-accepted description and roles of consulting, my take on it, as well as real-life examples (with client names properly masked) of positive and not-so-positive experiences throughout my career which spans now a quarter-century. As nobody nodded-off in class and the questions posed by the students were of a high caliber, I am hoping they got as much out of the time as I did.

Dr. Hansen said the students handed in their status reports this week, and discussed the aspects of customer service and risk. She added, "the students applied those real-world examples and consulting essentials from your presentation to their own communication efforts with clients. They could articulate the management of risk for the unknowns in their projects, which is a part of any Web, eCommerce or social media endeavor. It was nice to see the students enjoy their consulting roles in this discussion."

This is the second time I have given a guest lecture in one of Dr. Hansen’s classes. Two years ago I spoke to her class, incidentally a pre-requisite of this one, on the topic of blogging. Where the last time I remotely spoke to the students using the Personify technology and a 3D Web camera, this time I was in person in the classroom, the method I prefer much better.

I have posted the slides from the lecture on SlideShare, and you can view them embedded below or view them at this link on SlideShare’s site. On slide 11, I selected 3 famous people to help describe proposals – can you guess why I chose them?

(photo credit – Dr. Sara Steffes Hansen)


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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GoPats.com Announces Its Retirement As Patriots Fan Web Site

By Mike Maddaloni on Tuesday, September 05, 2017 at 07:50 PM with 2 comments

the GoPats.com logo

After 21 seasons of serving the fans of the NFL’s New England Patriots, GoPats.com announces its retirement, according to its co-founders Mike Maddaloni and Clint Mills.

At the time of its launch in the mid-1990’s, GoPats.com was one of only a handful of Patriots fan sites worldwide. In these early days of the Web, with copyright laws still murky for online content, the site, originally called Patriots Unofficial, focused on original content, including its flagship column, Clint’s Corner. Even when the NFL and the Patriots encouraged fair-use of its logo and branding, the site remained true to its origins, even with the number of fan sites increasing.

The site first launched in “beta” in the fall of 1995, when Mike created one of his first Web sites as a way of learning the emerging Web technologies. Upon showing the Patriots page to Clint – whom he met at work and they became fast friends over the team, as Clint was a second-generation season ticket holder and Mike was a new one – he expressed his dismay that it was not worthy of the team.

Miffed at this, Mike told Clint to put his money where his mouth was and provide content to the site. An extremely loyal and knowledgeable fan of the Pats and all of football, Clint wrote an off-season article on March 13, 1996, and this date is considered the official launch of the site. The eponymous domain name was added in 1997 at Clint’s insistence, trailblazing in the trend of personal Web sites being branded with their own domain name.

From its humble beginnings just prior to the Pats second Super Bowl appearance – and loss – to winning its first in New Orleans in 2002, Clint’s Corner was published in 129 editions. Additionally, guest contributors including Frank Moore, Ralph Ingrassia and others made their mark on the site, all with original content. This made GoPats.com the go-to destination for reporting and opinion on the team long before the term “dynasty” was even considered. The site and his involvement was cited when Clint won the 1998 Patriots Fan of the Year Joseph Mastrangelo Trophy, which was presented to him by team owner Robert Kraft.

A bonus, if you will, of running one of the original fan Web sites to serve Patriots Nation was the engagement with fans, across New England and around the world. This included Pats fans and fans of other teams, and where the occasional exchange out of bounds, most all connections were positive. Sporting GoPats.com t-shirts and a large banner during tailgating and other events, including New Orleans’ Bourbon Street, helped Clint and Mike engage with fans from all corners of the globe.

From a technology point of view, GoPats.com was a groundbreaking media platform. It was a content management system (CMS) and blogging platform long before those terms became mainstream. The site could be updated from home or the parking lot right after the game. Its integrated email list informed hundreds of fans of new content to the site and incorporated leading-edge design and functional features to remain a current platform and offer the ultimate user experience for Patriots Nation.

clipping of Mike and Clint with the Pat Van

That was then, and this is now. As time went on and as Mike and Clint went from single guys with plenty of disposable time to family men, it impacted the frequency of publishing and overall updates. A short-lived news blog, Out In The Loop, was added in the mid-2000’s but it didn’t keep up with the fandom landscape, which evolved ahead with more advanced Web sites, mobile apps, social media as well as cross-media business ventures. In recent years the site design was updated to keep it as an archive site, but the demand for knowledge on Bill Parcells “buying the groceries” during the 1996 season waned. Even the above-shown tailgating van is no longer in service, however one of its “PAT VAN” license plates is on display at the official Patriots Hall of Fame at Gillette Stadium.

In its retirement, the domain name GoPats.com will redirect to the very post you are reading now, which lives on Mike’s blog, The Hot Iron, which itself has been publishing for over a decade. Could GoPats.com ever come out of retirement or serve another purpose? Any reasonable offers starting at 7-figures will certainly be considered!


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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