They say, “all good things must come to an end.” Whoever they are, they may have also said “even some not so good things come to an end as well.” The latter will fortunately come true in the form of Google announcing it is getting out of the domain name business and selling their domain registrations to Squarespace.

This news from the Big Tech behemoth came out late in the day on June 15 with little fanfare. I heard about it on a social media post and had to dig to find the press release announcing the deal. Even as of the writing of this post close to a couple of weeks later there is no mention of the deal on the home page of Google Domains. Digging into Google help I was able to find a mention of it. Not surprising to me, there is mention of it on Squarespace’s home page, with a link to a robust welcome page.

If you can tell by my choice of words so far, I think this is a very good thing. Why? Where Google loves collecting information about people, they don’t like dealing with people. You can’t exactly pick up the phone and call Google for support on their end-user consumer products, everything from Gmail to their Web advertising product AdSense. Interestingly on the Google Domains home page it states you can “get 24/7 Google support from real humans” which made me laugh, for as recently as within the last year that was not the case.

Out with the Old and In with the New

In the course of performing my primary income source (aka my job) I deal with many domain registrars, including Google. Many of my clients have had problems with Google domains as the login to the registrar service is integrated with the overall Google login process. Some clients have had turnover in their business and have had issues getting back into their accounts. In one case, a Web site was down for over 2 weeks because of this. No telephone support was available to accept a credit card to renew the domain name and following their automated account recovery process sadly took that long. I’m not sure exactly when they added real humans to the mix, but it is too little too late in my mind, and I have for years been suggesting people use other registrars like Name.com.

Squarespace, on the other hand, is a service designed for the non-technical user, and will likely be a good home for those domain names leaving Google. If you view the landing page I mentioned earlier they have a nice, stylish page welcoming over Google customers and highlighting the services they offer for domains, including reselling Google Workspace. This makes sense, if Google doesn’t like people and Squarespace does, it’s a win-win.

Trust and Track

If you have domain names registered through Google you can leave them there and they will be migrated to Squarespace. However you should watch for emails from both vendors to watch for specific dates and double-check all services using your domain names to ensure they are operating correctly following the move. If you are a little more technical, you may want to capture the DNS settings for each of your domain names in the event there are issues post-migration. You also have the option to transfer your domain names to any other registrar like Name.com that I have personally used for years. Note I have no stake or referral code with Name.com, but they do offer real humans who offer stellar support out of their Denver, Colorado headquarters.

Google Domains is yet another business that the search and more firm has shelved. A nice list is available at Killed by Google which lists all of their former services – some I miss, some I am glad are gone. Google Domains has already been added to the top of the list ahead of their scheduled September, 2023 shutdown.

Deconstructing Google Domains Demise

Internet-based services come and go quite often. Google Domains is one of them, but their door shutting will open a new door for their customers with Squarespace. No matter where your domain name is registered, always update your contact information and payment methods, and keep a list of them and their expiration dates outside of the registrar account for safekeeping of these vital digital assets.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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There's no better preparation for Halloween like good horror stories. A few years ago I shared some spooky stories of Web site content horrors. So forget getting trapped in a car and hearing scratching sounds on the roof, as these stories of misadventures with domain names will certainly curdle your blood! Names have been changed to protect the innocent... and frightened.

Gone Killin'

Preparations were going well for the launch of the new Web site. In our weekly meeting we agreed we could confidently schedule a launch date and all marked our calendars. When launching a new Web site with different hosting than the current site, changes are required to the domain name settings (DNS) of the domain name. In the case of this client, the domain name was managed by their current hosting vendor. Knowing this at the beginning of the project, I tried to convince the client to transfer the domain name to their own domain registrar account. Sadly, my advice was not heeded, and that decision almost came back to haunt them.

With the date in hand I contacted their current vendor, who was aware of the project, told him the date and asked for confirmation he could make the necessary DNS changes on the launch date. He acknowledged, though I left the call with a queasy feeling, one I felt after most conversations with their vendor. It was a combination of what he said and how he said it - always very casual and somewhat dismissive. "Yea, I can do that" with someone whom I've yet to have a track record with doesn't give me a lot of confidence, but it's the best I can work with. I decided to send multiple reminders leading to the launch, all of which he responded to in the affirmative.

On the launch day I contacted their vendor with the DNS change information – I sent an email and followed up with a call that went right into voicemail. The email had a read receipt request I never got. I gave it about an hour, and then called again, and got the same voicemail. In the interim, several times I checked if he just made the DNS changes and failed to reply to me, which wasn't the case either. I then called the client to tell them the situation. They were prepared for this as I had shared with them my gut feel on their soon-to-be ex-vendor. They then gave me his mobile number – he was a small operation - and I called, again with no answer. This was followed by a text message and another call, which was answered.

In short, he forgot he had to do this and since it was a nice day out he decided to go fishing. Where he called from had poor service plus he did not have a computer and as he was out on a lake. But he said he would be able to take care of it later in the day, the time depending on how well fishing was going. After I hung up I decided I still needed my phone and throwing it across the room was not prudent. I called the client back and told them my news, to which they reluctantly accepted as we both knew we were at his mercy.

Later in the evening he made the changes though he did not call to tell me he did it. In subsequent days, after the shiny new Web site was up and running, I later facilitated the client transferring their domain name away from this scary vendor.

Frankendomain

As I monitor domain names and Web sites for my clients, I was alerted a Web site went down, and upon further review I found the domain name had expired. Unfortunately this is a common occurrence, but one that can be quickly remedied by logging into your domain registrar account and renewing the domain name. That is, if you can log into it.

Right away I emailed and called the client and advised them of this, and offered my help. Later I heard back from them that they were not able to login, as their domain registrar account was challenging them with two-factor authentication and it was trying to text the code to the previous head of the firm who was let go under less than acrimonious circumstances. After that leader had left, nobody bothered to change the contact information on the domain registrar account, and thus their peril.

The quickest way to resolve this issue was to get a hold of the previous leader and ask them to send an authorization code when texted to them. The chairperson of the firm tried this to no response (maybe as they were the one who let go that person had something to do with it?). What to do next?

Following that failed Plan A, Plan B was to contact the domain registrar, explain the situation and submit payment over the phone so the Web site would come back to life, then try to retrieve the login account later. For some strange reason I was never able to understand, they wouldn't take payment over the phone - we weren't trying to take over the domain name, just reactivate it. They said the only real Plan B was to reclaim the account.

Reclaiming a domain name account is something I personally have been through too many times myself, as it is a straightforward but long, arduous process of submitting paperwork proving who you are - individually and as an organization. This typically requires items like a copy of your driver’s license, IRS EIN letter which lists your tax ID number, articles of incorporation, state or federal licensing information, et. al. With this proof, you should be able to get back the account within a few weeks. Yes, weeks - which meant the site would be down that long.

But there was a wrinkle, a huge, ginormous wrinkle - the firm did not have a copy of its IRS EIN letter. They knew their EIN number, but didn't have "proof" of it in their vital records file (well, I never asked them if they had such a file, as I did when I had my own business, but I digress). They then contacted the IRS in order to get one. Now here's where the ginormous part comes in - this was June of 2020, the country was in the midst of lockdowns, the IRS was working remotely and not issuing anything in paper form or digitally for that matter. In short, the firm was not able to prove who they were!

After learning this, I contacted the domain registrar myself, explaining the situation and asking if we can simply make a payment. They refused. What? I was pissed. I won't say what I said to them, but it wasn't civil. I slammed the phone down and vowed bloody revenge. But we still had a domain name to deal with, and it was getting close to the 30 days after it expired. Why was this important? At the 30-day mark the domain name would be listed for auction by the registrar as an abandoned domain name, and 15 days later it would go up for auction.

Thus Plan C was crafted to "win" the domain name auction and get the domain name back. Yes, it meant a month and a half of the Web site being down. Sure, we could have gotten a new domain name and started over, but then search history and SEO gained over the years would be lost. Plus I have never, EVER lost a domain name and was not about to now, lockdowns be damned! I explained all of this to the chairperson of the firm, who agreed with the approach and authorized the expense.

Daily I monitored the domain name until the auction took place, and let the games begin. I previously registered as a bidder with the registrar, and then entered the auction with a low entry bid. I forget the set duration of the auction but it was maybe 30 minutes to an hour. As the domain name was a longer, unique name, I did not expect many if any additional bids. Interestingly with about 10 minutes left in the auction a few additional bids came in, which I quickly outbid. Some registrars have been accused of having staff bid in active auctions to drive up prices, but I don’t know if this was the case here. In the end I "won" the auction with a high bid of around $30, but with all associated fees it went just over $100. Within a day I had the domain name in my personal account at that registrar and the Web site was once again alive.

After the 60-day transfer hold following the auction I transferred the domain name back to the client, but in a new registrar account with a different registrar with their new and accurate contact information. Where the registrar that refused to help gained from the auction process, they lost a customer for life.

Deconstructing Domain Name Horror Stories

The tales told here were indeed scary, but in both cases certainly avoidable. You should always have your domain names in an account you control. Setting a couple of calendar alerts and verifying the login and contact information on a domain registrar account semi-annually is the largest hurdle. Logging into the account and setting a domain name on auto-renew and verifying the credit or debit card will not expire before the auto-renew date will ensure the annual renewal happens. You can even extend the registration out a decade so you don't have to pay for a while. All of these steps will ensure you have no domain name skeletons in your closet.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Where I’d like this simply to be friendly advice, I present it as a warning – update the contact and payment information for your domain names as soon as possible or you could risk losing your Web site and email.

Keep It All Current

It’s a challenge to manage all of the online accounts we have, both personally and for business as well. Often an account can “linger” out there without any problem, such as a frequent flyer account, if you don’t have your most current mailing address on file with the airline. However, a domain name registrar account doesn’t fall under this category. Why? You never know when you will need to make a change to or renew your domain names, and if you need to do so right away, you may be prevented from doing so.

Even if you have private registration on your domain name account, your contact information needs to be current. For those not familiar, private registration is when someone looks up the registration of your domain name, instead of seeing your actual name, address and phone numbers, they will see masked information. This is to prevent someone from scraping your contact info for the means of soliciting you, or worse – scamming you.

Keeping it all current means your domain name registration remains active and accessible. This includes your name, address and phone numbers, as well as the billing credit card for renewing your domain name.

Untimely Lockout

If your information isn’t correct, you may lose access to your domain name account and would need to have it reestablished, or worse, your domain name can expire and you can’t renew it in a timely manner.

How does this happen? Many domain name registrars are activating two-factor authentication, or 2FA, without explicit notification to or opt-in by its customers. 2FA is when you get prompted to enter a code that was sent to you by email or text message, or an app like Google Authenticator which generates a code. I have personally experienced this from several registrars, and if the phone number or email on file is no longer accurate, then you can get locked out of your account. Where the registrars say they are doing this to protect their customers, when a Web site and email is down, more damage is done.

If the information is accurate and correct, you won’t run the risk of losing access to your account. If this does happen, you may have to “prove” who you are offline, including sending in a copy of a driver’s license or other forms of ID, or even articles of incorporation for a business.

Remind Yourself Online and Offline

Most domain name registrars will send you reminder emails or texts when it’s close to your domain name expiration date. That is, if they have your correct email address and phone number, and you have enabled these notifications.

A simple way to remind yourself to check your domain account information is to put an alert in your calendar. I recommend setting one sixty days before the domain name is set to expire. That way if the information is not current, you have some time to take care of any process your registrar imposes, and can still renew it before it expires. Setting alerts every 3 months is not a bad idea either, especially if your credit card changes or your home or business address changes, especially in an increased work-from-home environment.

Additionally, information on your domain name should be in your “vital records” file. In the event there is a change in management or leadership in your form or organization, the first thing the successor may not be thinking about is the domain name. That is, unless it expires and the Web site disappears and email stops working. A simple 1-page sheet, sealed in an envelope and clearly marked, listing all domain names and their expiration date, the registrar Web site and contact info and the login and password should be sufficient.

Pro Tip on Extending Your Registrations

Domain names are often renewed annually, however you have the option to extend their registration up to ten years in advance. I recommend this for the primary domain name for your Web site and email, and any other domain names tied to key sites and services. Where it is not completely a “set it and forget it” scenario, you do gain some peace of mind in not having to renew it annually.

Deconstructing Domain Name Registrations

Everyday your Web sites and email become increasing vital to yourself and your firm or organization. Maintaining their domain names is equally as vital to ensure those services are accessible. This maintenance is not laborious or even time consuming; it simply has to be done. Reminding yourself and others key people will ensure there is awareness and coverage for this important task.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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After 21 seasons of serving the fans of the NFL’s New England Patriots, GoPats.com announces its retirement, according to its co-founders Mike Maddaloni and Clint Mills.

At the time of its launch in the mid-1990’s, GoPats.com was one of only a handful of Patriots fan sites worldwide. In these early days of the Web, with copyright laws still murky for online content, the site, originally called Patriots Unofficial, focused on original content, including its flagship column, Clint’s Corner. Even when the NFL and the Patriots encouraged fair-use of its logo and branding, the site remained true to its origins, even with the number of fan sites increasing.

The site first launched in “beta” in the fall of 1995, when Mike created one of his first Web sites as a way of learning the emerging Web technologies. Upon showing the Patriots page to Clint – whom he met at work and they became fast friends over the team, as Clint was a second-generation season ticket holder and Mike was a new one – he expressed his dismay that it was not worthy of the team.

Miffed at this, Mike told Clint to put his money where his mouth was and provide content to the site. An extremely loyal and knowledgeable fan of the Pats and all of football, Clint wrote an off-season article on March 13, 1996, and this date is considered the official launch of the site. The eponymous domain name was added in 1997 at Clint’s insistence, trailblazing in the trend of personal Web sites being branded with their own domain name.

From its humble beginnings just prior to the Pats second Super Bowl appearance – and loss – to winning its first in New Orleans in 2002, Clint’s Corner was published in 129 editions. Additionally, guest contributors including Frank Moore, Ralph Ingrassia and others made their mark on the site, all with original content. This made GoPats.com the go-to destination for reporting and opinion on the team long before the term “dynasty” was even considered. The site and his involvement was cited when Clint won the 1998 Patriots Fan of the Year Joseph Mastrangelo Trophy, which was presented to him by team owner Robert Kraft.

A bonus, if you will, of running one of the original fan Web sites to serve Patriots Nation was the engagement with fans, across New England and around the world. This included Pats fans and fans of other teams, and where the occasional exchange out of bounds, most all connections were positive. Sporting GoPats.com t-shirts and a large banner during tailgating and other events, including New Orleans’ Bourbon Street, helped Clint and Mike engage with fans from all corners of the globe.

From a technology point of view, GoPats.com was a groundbreaking media platform. It was a content management system (CMS) and blogging platform long before those terms became mainstream. The site could be updated from home or the parking lot right after the game. Its integrated email list informed hundreds of fans of new content to the site and incorporated leading-edge design and functional features to remain a current platform and offer the ultimate user experience for Patriots Nation.

That was then, and this is now. As time went on and as Mike and Clint went from single guys with plenty of disposable time to family men, it impacted the frequency of publishing and overall updates. A short-lived news blog, Out In The Loop, was added in the mid-2000’s but it didn’t keep up with the fandom landscape, which evolved ahead with more advanced Web sites, mobile apps, social media as well as cross-media business ventures. In recent years the site design was updated to keep it as an archive site, but the demand for knowledge on Bill Parcells “buying the groceries” during the 1996 season waned. Even the above-shown tailgating van is no longer in service, however one of its “PAT VAN” license plates is on display at the official Patriots Hall of Fame at Gillette Stadium.

In its retirement, the domain name GoPats.com will redirect to the very post you are reading now, which lives on Mike’s blog, The Hot Iron, which itself has been publishing for over a decade. Could GoPats.com ever come out of retirement or serve another purpose? Any reasonable offers starting at 7-figures will certainly be considered!

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Call it a rite of passage or a subconscious impulse, but there is just something about the weather getting warmer and wanting to get rid of excess possessions. Though Spring is only a few weeks in as I write this, perhaps it was the warmer weather in Chicago (hello, a cookout in February?) that got me started with this sooner.

Personally, as I have purged much of the excess tangible things I have acquired over the past years, my spring cleaning this time was more virtual – specifically, digital. I have been carrying around some digital baggage for a while that was beginning to wear on me, let alone cost me money.

So I exchanged my broom and dustpan for my fingers and a physical trash can for one on my desktop and did the following.

Archive Excess Files Off My Computer – When I bought my Macbook I purposely got the maximum available memory and a smaller hard drive. Why? I don’t want to carry around a lot of unnecessary files. So I scoured my hard drive for what I truly didn’t need to carry around and 1) deleted what I didn’t need to own at all, and 2) archived what I needed to keep.

This activity freed up a lot of space on my hard drive, making searches more efficient, and mitigated the need to buy more online backup space, what I use it as part of my digital backup strategy.

Shuttered Old, Inactive Web Sites – As someone who, among other technology skills, builds Web sites, I still had out there a few sites that, though I had high hopes and intent for, had languished due to lack of time as well as changes in my personal priorities. So I closed them – backing up all of the code and databases – and in most cases redirected the domain names to my blog at TheHotIron.com (link) where you are likely reading this.

I would be remiss to say some of those sites still had some sentimental meaning to me, but in the end, it save me some emotional baggage, and led to the next cleaning task going a lot smoother.

Consolidated Web Hosting Accounts – All these Web sites and services have to live somewhere, and for me they were with multiple companies. My goal was to consolidate the 4 of them into 1. However, as I got into it, I decided to leave it to 2 for reasons that, if this isn’t boring enough for some of you reading it, would certainly put you to sleep!

Where this task saved some money, it also allowed me to isolate and think about what I need for Web hosting, leading to an even better way to manage it, and save even more money. This is a work in process as a result, but one that has already deliver gains.

Dropping Domain Names – As someone who has worked a lot with domain names, from advising to managing domain name portfolios for individuals to publicly-traded firms to everyone in between, it’s probably needless to say I have registered a number of domain names for myself over the years. Just like a financial portfolio, a domain name portfolio has to be reviewed, evaluated and changed periodically. In this case, that included dropping domain name.

For this task, similar to dropping domain names, there were a few emotions I needed to put aside. In other cases, I just realized having the .com for a domain was enough and the .biz and .info were not needed. The savings from this cleanup will pay over time as some domain names don’t renew right away.

Antialiasing, or Deleting Email Addresses – Over the years I have employed various strategies to manage email. Where some have worked great, like managing my inbox to zero (LINK), others proved to be more work that saved. This was the case with setting up email aliases or forwarders, which were separate email addresses that forwarded to my main email address. I set them up to use for specific purposes, like eCommerce (.(JavaScript must be enabled to view this email address), noting xyz.com is not my email domain!) and mailing lists (.(JavaScript must be enabled to view this email address)), etc. Et. Al., yada-yada, henceforth… you get the picture.

As you might guess, I had a lot – over a dozen aliases when I stopped counting – and though they were not being actively used, they were the destination for most of my spam email. So I deleted them, or “antialiased” as I like to call it. I now have 1 email address, and a heck of a lot less spam.

Canceled My Yahoo Accounts – As Spring rolled around, so did the word that Yahoo had yet another major password breach. I have had Yahoo accounts for over 20 years, namely using them as backup email addresses and tying them to Flickr accounts when they acquired the photo sharing service. As time went on, I never used the Yahoo portion of the accounts, as well uploading photos to Flickr went out of vogue for me.

So it was with less emotion that I canceled my Yahoo accounts. Nobody was emailing me at those addresses, and there was little traffic to my Flickr photos. Granted all of those photos will disappear from the Web, but if anyone really needs to see pictures of me sitting on the visitors dugout bench at Wrigley Field, contact me directly.

Deconstructing Digital Spring Cleaning

Digital Spring cleaning is similar to eliminating tangible items, but is more for peace of mind, not to mention possibly cost savings. This peace of mind gave me the same relief I get by packing up a box of stuff and shipping it to GiveBackBox or dropping it off at Goodwill. It is also something I will plan doing every year along with getting rid of physical crap.

Have you done digital Spring cleaning yourself? Or have you even thought of it before? I welcome your thoughts on it in the comments to this post.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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