Today, November 2, domain name powerhouse NameMedia Inc. announced it filed for an initial public offering worth up to US$173 Million. Shares of NameMedia will be listed on the NASDAQ market under the ticker ‘NAME.’ This is big news for the domain name industry, as NameMedia is one of the largest players with BuyDomains as well as recent announcements of their launch of Gardens.com and acquisition of Photo.net.

It is also big news for the Boston area technology market, as NameMedia is located in Waltham, Mass., the home of many technology giants over the years, including Polaroid and Lycos. Waltham for centuries has been a center for pioneering advances in industry, including the Waltham watch, Metz automobile and bicycle, the invention of the microwave oven at Raytheon. In recent decades Waltham and the entire Route 128 corridor that cuts through it was called America’s Technology Highway, only second to the Silicon Valley. After the dot-com bust many biotech firms replaced the offices of tech companies.

Good luck to NameMedia on their IPO filing, the next generation of innovators to line the highway immortalized in “Roadrunner” by Jonathan Richman and the Modern Lovers!

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A petition was recently filed with the Federal Communications (FCC) by Gail Mortenson, a freelance writer who abruptly had her AOL account terminated, and as a result her email address was no longer valid. She has claimed this has been a detriment to her business, a point nobody could argue with. Changing your email address can be a painful process. As it is so easy to give out your email address, you can never know who may try to email you after you have changed your address and no longer have the old address.

The need to change an email address usually comes when you change jobs or change Internet providers. For the former, using a personal email address will eliminate missing personal communications. And with regards to the personal email address, I have written before that you should own your own domain name to ensure you always receive your personal email and not rely to your detriment on the email provider, whether it’s Hotmail, GMail, etc., as you do not have full control over your email address.

Mandating by law Internet and email providers to forward email may be good and straightforward in theory; however it will not work on several fronts. First there is the issue of email traffic and bandwidth, which comes at a cost to the provider and would likely be passed on to customers. Where some could see this as a vital service, I see it more as a value-added optional service, something providers could charge money for – something I am surprised they haven’t been doing all the long, especially with people leaving AOL in droves! I also disagree with the analogy to forwarding physical, US Mail, as I can tell you personally that this does not always work!

The best way to handle this is to register your own domain name and have your email go to an address at the name. A domain name is portable and separate from your Internet provider. You could choose to have an email alias or a mailbox. The flexibility is there for a small amount of cost, much less than what I would assume a provider would charge for email forwarding.

Naturally when I saw this story I checked if the domain name gailmortenson.com was registered. It is and appears to be in the name of an Internet provider in Maryland, near where Ms. Mortenson lives. Maybe she read The Hot Iron previously and decided to make the right move?

Domain Names • Technology • (2) Comments • Permalink

It was bad enough for the Dallas Cowboys, the so-called America’s Team, to lose to my beloved New England Patriots 48 to 27 last week at Texas Stadium. When the team loses on the field, it is usually felt throughout the organization. Fast-forward a few days, and this time the front office had the domain name cowboys.com in their grip, and then lost it.

Where many sports teams have the one-word name of their team as their domain name, many do not, as I wrote about previously. One team is the NFL’s Dallas Cowboys, whose domain name is dallascowboys.com. The name cowboys.com had been a country and western themed Web site, and was put up for auction this past week by Moniker.

The sports franchise was well aware of the auction, and bid on the domain name. Their bid was for US$275,000.00, which was the winning bid. But the team believed their bid was for only US$275.00, minus a few trailing zeroes, and after realizing this requested their bid be voided. It was, and cowboys.com later sold to a group of investors led by Eric Rice of BulkRegister for US$370,000.00. That is thousands, not hundreds, and nearly US$100,000.00 more than the team’s previous winning bid.

Years ago I recall reading an article about Cowboys owner Jerry Jones where he spent millions on an airplane yet balked on the price of a pair of shoes in the hundreds. It is not known for sure if Jones was involved in the decision making, though in an article in the Dallas Morning News Brett Daniels, the team's director for client services and corporate communications, confirmed the Cowboys had the original winning bid. The thinking may have been that since they already had an established Web site at dallascowboys.com, why would they want cowboys.com, where there was a distinct difference between the two Web sites? As the Morning News' coverage is basic, you can read more about the sale from Sahar on the Conceptualist.

Where letting cowboys.com slip through their fingers won’t cause the Cowboys to not win the Super Bowl, this is like fumbling a football to lose the game. With the rising costs and demand for domain names, the infrequency of a domain name like this coming onto the market and a new billion-dollar stadium to replace Texas Stadium in 2 years, this amount of money is small in comparison to these and other costs in pro sports today.

Or maybe the Cowboys did not realize a domain name could cost this much? If this was the case, Jones should have consulted with Steve Forbes, the Forbes magazine publisher who spoke at the T.R.A.F.F.I.C. East conference a couple of weeks back, as Jones is ranked number 317 on the Forbes 400 list of the richest people in the world.

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I just got in on the early bird registration for DOMAINfest, a conference for the domain name industry. It will be January 21-23 in Hollywood, CA. Many companies, consultants and individuals (commonly referred to as “domainers”) will be there.

As you may have read from my past posts on domain names, this is an area I have great interest in and spend much time working with clients in selecting and managing their domain names. I hope from the tracks and presentations to gain a greater insight into the industry, and meet many of the people in person who write the blogs I read on a regular basis.

And did I say it is in January in southern California? Not that it will be much different in temperature from Chicago!

Please let me know if you or anyone you know are going to DOMAINfest. Early bird registration ends at the end of the week.

Business • Domain Names • (0) Comments • Permalink

To visit the Web sites of the 4 major sports teams in Boston, one would enter the following into their browser’s address bar – redsox.com, patriots.com, celtics.com and bruins.com. If you click on those links, you will see that 3 of them will get you to where you want to go, and one goes to a domain name parking page.

Boston’s hockey team is not the only one that doesn’t own the basic name of their team. This story details the domain names teams in the 4 major sports leagues – baseball, football, hockey and basketball and who owns what. The Bruins are in good company with the other teams in the NHL in not owning the team name.

When you look at the name of teams, it is not surprising that someone else owns such generic terms as lions, rams, penguins and blues. Granted many of these pages are domain name parking pages with ads. And providing they are not attempting to violate the trademark of a sports team, why should their current owners not own them?

A recent case highlighted this with regards to the ownership of angels.com, held by someone in South Korea. I had reported on it previously but it is worth mentioning again here, and you can read the full text of the case here. Even though the owner offered to sell the domain name to MLB and the Los Angeles Angels for US$300,000.00, the case came down to the fact that the owner was not squatting on the name, leveraging the brand of the baseball team. If you look at the site at angels.com, it is a mere postcard with text in Korean (if anyone out there reads Korean, please let me know what it says).

Those teams that do not own just the name as their domain name own names with the city/state and the team name. If someone else bought chicagobears.com, the Monsters of the Midway certainly would have a claim to it. The Bears and the other teams have a recognizable domain name that will lead someone to their Web site from the address bar entry of the team name, and most certainly from a Web search. And not owning bears.com was not the reason they did not win the Super Bowl.

As a Boston sports fan, it is not surprising that the Bruins don’t own bruins.com, an online reflection of their performance over the last quarter century, but I digress.

Domain Names • (0) Comments • Permalink