Several years ago on a business trip to Amsterdam, I was offered a book by the hotel I was staying at. The book was about the hotel and area where I was staying, and I gladly accepted it and it sat on my bookshelf until now. So why would I keep such a book? Now I know.

The book is titled “Be Our Guest! All about Jan Toebaxman, Holland and the Dutch.” The hotel I stayed in was called the Golden Tulip Jan Tabak – Golden Tulip is a hotel chain and Jan Tabak is a version of the name Jan Toebaxman, or Joe Tobaccoman in English. It tells the story about the original hotel built near the site back in the 1600’s, as well as the story of the innkeeper and the region where it is outside of Amsterdam.

Did I have any takeaways from this 47-page book? Of course! My greatest takeaway is that there are stories to be told. From stories of individuals to families to businesses and cities, there are surely many stories never documented in some form, and thus lost over the generations. It is not until years later this is usually found, and the recreation of the stories from other stories takes some great effort. Telling a story, no matter how small, adds to the conversation of life and society.

Another takeaway is you can sell through telling your story. If I had more time on that trip this book pointed out small towns and sights to see in those towns. The book itself had little mention about the present-day hotel itself, but in selling on the area, it would be top of mind to stay at this hotel if I wanted to visit this area again.

A final takeaway is receiving this book was unexpected. The only other hotel I have been in that had a book or story of any kind was a Marriott hotel, where I found a copy of the Marriott family and hotel chain story. This was years ago, and I don’t even know if they distribute the books in hotel rooms anymore. Usually the “reading materials” in a hotel room are sales pitches or the Gideons Bible, and some hotels don’t offer the latter anymore. This book was a pleasant surprise, even though it took a while for me to read it.

As I pass along a book after I read it, I will send this book to the first person who posts a comment stating they would like it. Don’t leave your address, as I will email you outside of the blog for it. And there’s no obligation to visit The Netherlands either, though I highly recommend it. The hotel is still there, but is now NH Jan Tabak.

Book Take-Aways • Diversions • (2) Comments • Permalink

To keep well-rounded, I try to read both business books and anything else. One book on my list was The Girl From Farris’s by Edgar Rice Burroughs. Set in Chicago in the early part of the last century, it is the story of a young woman who tries to go on the straight and narrow after a career as a prostitute, and the people who try to help and hinder her. My original intent on reading it was due to the references to Chicago’s Loop. And like anything about life, I found takeaways from the book.

My greatest takeaway is that you must follow your dreams, no matter how hard they are. The heroin of the book, Maggie (who’s real name is June), makes the decision to go on the straight and narrow, get a job and make a life for herself. She is lured back to her old ways and as well encounters people who try to help her but are more furthering their own causes. But Maggie persists, moving forward but not forgetting where she came from.

Another takeaway was that it’s a small world. Maggie repeatedly encounters people from her past throughout the story, under varying circumstances. And this was in the day of the manual typewriter! Keeping this is mind will help you in dealing with people you may never want to encounter again the next time you see them.

The Girl From Farris’s is short and enjoyable story, packed with plot twist throughout. If you’re looking for a book for a cross-country flight, allow me to recommend this one.

Book Take-Aways • Diversions • (0) Comments • Permalink

Have you ever been alone in a crowded room? It can happen to anyone, and the remedy is to engage in the conversation of the room. So not to look like a bull in a china store, you put yourself out there, introduce yourself, listen and participate. Soon you will shed the wallflower costume.

Broaden the scope of the room to the entire planet, and that is the idea behind the book The Age of Conversation. If you are reading The Hot Iron or other blogs, you may have seen the word “conversation” used a lot. Rather than people posting static comments on a Web site, they (as done here) open it up to comments, thus making the post a topic of conversation and comments the interaction of the conversation. In this book, Gavin Heaton and Drew McLennan posted a topic – on conversation itself – and received 103 comments, which are compiled and presented in book form.

My greatest takeaway is that, at a high level, conversation online is not much different than offline. Norms of having a dialogue with people you have just met or really don’t know still apply, and the idea is to engage with others. Of course the online medium provide greater advantages you don’t get offline, such as engaging with people on the other side of the planet or typically untouchable CEOs.

Another takeaway is that we tend to gravitate to people we share a common opinion or approach with; likeminded individuals. With 103 ideas presented, naturally you won’t agree with the content or approach of all of them, and that was the case with me. Ideas presented by people that were practical or less prophesizing resonated with me more as I tend to take a more practical approach.

A final takeaway was the need for such a book. More and more I find myself explaining social media and networking to people, whether they are friends, clients or colleagues. In the grand scheme of things it is still a new topic. A book like this can serve as an introduction to what you can gain from having such conversations, as well as be a catalyst for creating your Facebook account once and for all.

I recommend The Age of Conversation for both folks in the conversation and not. It is not all words either – there are several illustrations, with my favorite being from my friend AJ in Sydney, Australia. Interestingly, through AJ I met Gavin Heaton several years back. Through this book, I have reconnected with him, as his name rang a bell when several other people recommended the project behind it to me. Which is the whole idea, isn’t it?

Book Take-Aways • Business • (5) Comments • Permalink

One of the greatest frustrations of any entrepreneur or small business is working more in your business than on your business. Working in your business is when you are doing the mundane but vital tasks of running a business, everything from balancing the checkbook to selecting insurance and beyond. By being in the trenches, you can lose the big picture perspective of growing your business, but due to your size and headcount there is probably nobody else to do these things.

This reality of working on your own is the theme of the book Money-Smart Secrets for the Self-Employed by Linda Stern. The book guides the reader through starting their own business, from merely thinking about doing it, to the fears surrounding income to the tasks required to maintain your business. It was written in 1997, and was a recent gift to me from a friend who herself used it as a guide through breaking out on her own. Where some of the specifics are outdated (such as software products) much of the book is still relevant 11 years after it was published.

My greatest takeaway from the book is you need to understand the big picture of running your own business before you do so. There are many things you do when on your own you would not do as an employee of a larger company, such as marketing yourself and hiring people. You may not even know how to do some of these things, but understanding what is involved will help you determine if being on your own is for you, and what to expect to be doing.

My next takeaway from the book is to put together a semblance of a plan for your business and review it. Not every business needs a formal business plan. A comprehensive checklist will do for some, to outline what has been done and what remains. As life changes so does business, even more so when you are working for yourself. A plan is only as good as it is realistic, thus the need to revise it as your business evolves and hopefully grows.

A final takeaway from the book is to document the money. Whether you use a logbook, a spreadsheet or QuickBooks (I highly recommend the latter!) you need to keep track of the money. Not only will this benefit you personally but it will make it easier to deal with at tax payment time, which you will learn quickly is more than just once a year when you are on your own.

Money-Smart Secrets for the Self-Employed was a good read and motivational for someone starting out on their own. As I read it several years into my own business, it served as reassurance to some of the decisions I had made. Even though it came out over a decade ago, I would recommend it for someone thinking of going on their own or just starting, as it can help them with the logistics of their corporate operations.

Book Take-Aways • Business • (0) Comments • Permalink

When I read the book Meatball Sundae by Seth Godin, it reminded me of one of his previous books I read, Purple Cow. But was it just the content of the book, or the fact that the book arrived to me several years ago in a milk carton?

The premise of the book Purple Cow, published in 2002, is about being remarkable. Godin’s point is that in an age where we are deluged with images and messages, these have reduced their overall effectiveness, and to get your message out there, your product or service needs to be different or unique in its own way. The first example in the book is driving through farm lands and seeing cow after cow and they all look alike, but a cow that is purple will stand out and be remembered, thus remarkable.

So is remarkable something you put on top of a product or service? Not necessarily. The book gives examples of how L.L. Bean and Sears Craftsman line of tools are remarkable in their unconditional return policy. Ikea is remarkable in how they sell low-cost, assemble-yourself furniture that is extremely stylish. Dr. Bronner’s soap is remarkable in its unique labeling.

My greatest takeaway is that remarkable is not a gimmick. From the above examples, what makes them remarkable are attributes that have lasted for years. Gimmicks may drive sales, but not over the long term. Gimmicks are also not considered sincere.

Another takeaway is that you may already be remarkable. When many entrepreneurs venture out on their own, their catalyst is often they can do what they do better or in a more unique way from where they previously worked. They may not have been able to do it, whatever it is, when they worked for someone else and have the conviction to do it themselves. This was part of my own motivation for starting Dunkirk Systems, LLC.

The book Purple Cow does not over-do it with examples and is an energetic, quick read. If you are venturing out on your own, or taking a strategic look at your business I recommend reading the book as it will definitely inspire you, and you may get some ideas from it as well.

Book Take-Aways • Business • (2) Comments • Permalink