Recently I received an email survey from an organization from whom I have purchased their product before, and upon completing the survey I purchased more from them. However I would bet that was not their intention with sending the survey.

Thousand Hills Coffee is a brand of Rwandan coffee where part of the proceeds benefit school projects in the land where the coffee originates. I know the president of the company, and I like coffee, so I have been a customer. When I received a marketing survey from them, I completed it and then realized I hadn’t ordered from them in a while. That issue was remedied with another order placed and I was enjoying the coffee a few days later.

This got me thinking – as I market my company, maybe I should be thinking about reminding my existing customers rather than selling to them?

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