At Dunkirk Systems, LLC we have decided to shutdown our Facebook page. We have recently changed our photo and cover to the following image and will shut it down within the next week.
Why are we doing this? After much thought, many reasons surfaced which led to this decision. The following is what I posted on the page.
Hello:
Thank you for your “like” and support of Dunkirk Systems, LLC. We have decided to shutdown our Facebook page and will do so within the week. As someone who has expressed interest in us in the past, we wanted to let you know this and the reasoning behind it.
Like many businesses, when Facebook started allowing business pages we created one. And like many businesses we did not have a plan for this. As much as we have consulted our clients on social media, we followed the cliché of the cobbler’s kids having the worst shoes and did not put in place and execute a plan for managing the site. So there it sat.
As we are continuously rethinking our business, this page came to the forefront. As a B2B business, we are not reaching out to consumers. We have never received business through the page, and as we look forward we do not see this as a place to solicit business. We also do not have the continuous volume of original content that will allow Dunkirk to be omnipresent in the changing timeline structure of Facebook. And we would not be thorough without taking into consideration our general concern for privacy and security which are frequently coming to the surface within the Facebook walled-garden ecosystem.
There are other ways to keep up with Dunkirk and get in touch with us, including Twitter @dunkirk, our Web site at DunkirkSystems.com and my blog, TheHotIron.com. We of course welcome your thoughts and opinion on this, and as the page is going away feel free to comment on it on the accompanying blog post at TheHotIron.com.
Regards,
Mike Maddaloni
Founder and President, Dunkirk Systems, LLC
What do you think? Am I crazy, spot on, or do you even care? Your comments are very welcome.
Did you enjoy this? Subscribe to The Hot Iron by RSS/XML feed or Read by Email.
This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.
Announcements •
Business •
Social Media •
Strategize •
(7)
Comments •
Permalink
Comments
Keeping focus is good.
The question comes down to this: Should a company have a static Facebook Page as a gateway to their other locations online? One side would argue that a Facebook Page should aways be active and lively. If you don’t keep it active and lively, don’t bother having one. The other side would state that you might as well have a presence on Facebook just in case someone looks for you there. When someone finds you on Facebook, then they would hop over to your other locations online.
I think I might lean towards not having one. It all depends on the traffic generated from your Facebook Page. If you get no referrals from your Facebook Page to your website or twitter, then why even bother having it up. I would say that having a dead page would be more of a detriment to your brand. You don’t want to have a dead plant laying around.
Comment by
mattmaldre
on 07/09/12 at 03:01 PM
@mattmaldre brings up a good question, whether some sort of placeholder page makes sense. I was surprised at a business meeting last week when someone said they used Facebook a lot and would search for a company there and then click through to their web site. I thought was strange, but maybe people do that.
I often feel the web link on Facebook pages are a bit hidden.
I find myself wondering about whether I should spend time on Twitter. I sort of enjoy it. But from a business perspective I have not found any work come through via Twitter, and it is a huge distraction.
Comment by
Emily Brackett
on 07/09/12 at 10:34 PM
@Matt - Thanks, and I concur, namely as I don’t have plants either.
@Emily - Thanks, and we have talked at length offline about Twitter… I find it extremely useful as a communication tool, as well as a customer service tool (more for gaining it than offering it). But it can also be distracting if not managed as well.
mp/m
Comment by
Mike Maddaloni
on 07/11/12 at 12:57 PM
Like!
Comment by
Israel Leichtman
on 07/11/12 at 05:25 PM
@Israel - Too funny, thanks!
mp/m
Comment by
Mike Maddaloni
on 07/11/12 at 05:28 PM
I think Facebook for B2B is tough unless it’s something where you can talk about things daily. Just having a page for the sake of having it really defeats the purpose. Deleting it makes much more sense than having something available to the public that is outdated.
Comment by
Hannah Aitchison
on 02/13/13 at 02:57 PM
Depends on the type of business you are operating, a B2B type of business is certainly not going to find much success on Facebook, but may find LinkedIn a better resource.
A business that is able to create unique content, has wares, goods, or services that are easily displayed in a FB post format and shares well would do better.
Meaning a t-shirt company like http://www.threadless.com or a tattoo shop whom are both producing unique content on a regular basis would be able to leverage FB as a business platfomr.
It really depends on the products, service, or goods you are selling. In short Life Insurance may not sell but bikinis are another story ;)
Comment by
Tattoo Coral Springs
on 02/24/15 at 09:31 PM
Post a Comment
Note: Comment moderation is active, and your comment will be viewable once it is reviewed.
