Have you ever gotten to the end of the work day and said to yourself, "self, what was that all about?" Whether you are stepping away from a home work setup or plunking yourself onto the seat of a car, bus or train, many people have feelings like this on a regular basis. And perhaps have had them in some cases for some time.

We know there's a better way. In his latest book - his 21st book overall - business consultant Seth Godin sums up the issue with one word – significance. The Song of Significance is a call (or a plea; choose your action word) for a better, more rewarding way for people to work. It features real cases from business throughout the verses (not chapters) of the book who are fostering a culture of significance. The imagery of the bee on the cover and in the book comes from how a beehive works.

I was lucky enough to get this book through the Marketing Over Coffee podcast, as one of the co-hosts John Wall did a great interview with Godin and he gave John copies of the books to offer to his listeners. Though a quick read, it was packed with thoughts and I got many takeaways from this book.

I generally agree with this – As someone who has worked for companies, as a consultants to them as well as having my own business, I have strong feelings on how teams should work collaboratively and be in concert with a greater vision and mission of an organization.

Limen – It is always my hope that, if anything, I will learn some new words from a book. From verse 61 it is “limen” which is the stone or beam at the top of a threshold or doorway. It is also a point where a stimulus can produce a response, but the secondary one is not the intended definition. Here the reference is about an in-between place.

Think Globally, Act Locally – Being in agreement with having significance in ones work is one thing, making it happen is another. Even if you or I are not in a position to make global change, seek out the ways to make significance in what you do personally. Then expand it from there, to your immediate team, department, division or beyond. This is something I have always strived to do in my own teams, against all odds.

The Song of Significance has an accompanying booklet which is meant to be distributed to teammates. It is a summary of the salient points of the overall book. This is a unique idea that maybe more books should have.

If you’re looking to make change in your team or organization or just looking for some motivation for yourself, I recommend reading The Song of Significance. I will be giving my copy of the book, and some of the booklets, to a colleague who works at my co-working space. He and I talk frequently about work and teams and I know he will appreciate this book.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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