This Thursday, January 25, 2007 is the next TechCocktail. As you can guess by the name, it is an tech networking event where drinks are served. This is the third of what has become a quarterly event, and will be held at Amira at the NBC Tower in Chicago.

I went to the first one, missed the second, and I am looking forward to this one. Its success can be contributed to many reasons. It was heavily promoted on blogs, and as a result brought in a wide variety of people in technology including programmers, entrepreneurs, bloggers, venture capitalists and lawyers. As a quarterly event, it is not overdone, and still has momentum. And free admission and drinks aren’t a bad thing either.

TechCocktail's success is in its simplicity, and that’s why I think it will be around for a while. Many user groups or other organizations fail because of the complexities of their services and offerings. As well, when there is a turnover in the organizers, it is hard to regain much of the momentum the group had. I have seen this personally with tech user groups as well as established organizations like the Jaycees, and it falls in line with the team development model of forming, storming, norming and performing.

Are you going to TechCocktail? Hope to see you there!

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