Years ago I worked for a large international company who was a partner with Microsoft. The partnership was so strong we had a full-time Microsoft consultant on our development team. This was a huge benefit for us, as we had access to a top individual, plus their access to double-secret knowledgebases and internal communications. At one point, we were working with newly-launched technology and when we had a question on it, we literally had the Microsoft management for the technology on the phone.

I just got back from attending an afternoon roadshow put on by Salesforce.com. I am working with it for one of my clients, and I attended to learn more of the meat from the hype. Needless to say, my head is swirling with ideas and things I need to investigate further.

A new offering Salesforce has is its "AppExchange Incubator," which is office space made available to start-up companies who are developing applications to run on the Salesforce platform. The concept is that you are in a Salesforce office, along with Salesforce staff and other start-up companies. Not only do you get the benefit of having incubator space and its trappings, but by direct contact and osmosis you will be more successful. A single cubicle is reportedly $20,000 a year.

Some may say this is a steep price – how many people will fit in single cube anyway? But if you look at it from a learning-curve perspective, and depending on what your business model is, it can more than pay for itself. Developers of Salesforce add-ons sell them through AppExchange, an iTunes for software if you will, which is built right into the Salesforce platform.

When I heard about this, the first thought in my mind was why Microsoft never offered anything like this. Then again, having companies pay you rent is right in line with Salesforce’s subscription-based business model, not one-off licenses like Microsoft. The folks in Redmond could learn from the folks in San Francisco, maybe more than from the folks in Mountain View?

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Today Netflix, the popular DVD-by-mail service, announced it will begin offering the ability for customers to instantly watch movies over the Internet. You can read their press release here:

http://www.netflix.com/MediaCenter?id=5384

As a Netflix customer and someone who likes to see companies break from the mold of purely physical music and video, this is a step forward. Though it is only available to Windows PC users, I think it will be popular as they are planning a phased approach and have worked it into their existing pricing model. This way, you should actually be able watch a movie without the servers being taxed too much, and you won’t have to change anything to do so.

Of course this enhancement is not perfect. You are not downloading a video to watch at your convenience, you are watching a streamed movie on your PC. Also, not all movie titles will be made available for viewing. But after waiting weeks to receive DVDs over the recent holidays, it will be a nice option to have, and an even nicer choice when Comcast’s On-Demand service does not have anything I am interested in, which for me was the catalyst for signing up for Netflix in the first place.

It will be interesting to see the reaction of the movie industry to this offering – will they jump on the bandwagon, or just make their back catalog available? It is a step by a major player in the direction of a pure digital world of watching or listening to whatever, whenever, a step towards convergence that is easier to use without having to buy a pricey, flat-screen telephone.

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I start my mornings with the TV news on in the background, with the hope that subliminally I will retain the overnight activities of the world. On occasion, there is a useful nugget from a guest on a non-news topic that sticks in my mind, and today it was the topic of words.

The author of Words That Work, Frank Luntz, was on the tube stumping his new book. He is a political consultant and the example he gave was from the 2004 presidential campaign, comparing the words spoken by John Kerry, which tended to reflect his Yale education, and the words by George W. Bush, which… um… tended not to reflect his Yale education.

As this was swirling in my head, another good work on words came to mind. Dr. Peter Meyers of Tminus2 Consulting wrote a "geek guide" (a.k.a. white paper) on the topic of Speaking geek to customers which he makes available on his blog, debabblog. It offers good advice for technical folks in talking to clients or customers about technology without causing their eyes to roll to the back of their head.

Now the classic 80's song Cult of Personality by Living Colour is playing in my head, with its edited quote from Malcolm X, “[w]e want to talk right down to earth in a language that everybody here can easily understand.” Though I can't recall what today's weather forecast is.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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I don't receive as many email newsletters as I used to. Part of it is due to reading the same content in the author's RSS feed, part is due to an effort to reduce the volume of email newsletters I receive. Of course, I always welcome email from real people!

One newsletter I look forward to reading every morning is from Perfect Customers, a firm that offers training on how to attract and retain your best customers. With no disrespect, this is a touchy-feely, motivational email. It offers tips to give you a boost as you start your day. But it is welcome among the spam and the latest news on what Web 2.0 company has been sold.

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The phone rings, and I glance at the Caller Id panel as I reach for my headset. But I pause, as it reads "TELEMARKETING" above an 800 number. So I put my headset back and I went about my work.

Would you answer it?

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