3 Things I Do Differently Living In Appleton Wisconsin

By Mike Maddaloni on Wednesday, April 03, 2019 at 09:49 PM with 0 comments

photo of Lamers Dairy and milk bottle

It’s been almost 2 years since my family and I moved to Appleton, Wisconsin. It has been a good move, though I haven’t written about it much, save the local obsession with roundabouts.

What makes it a good move is that I like to embrace where I am, and have enjoyed the process here. I learned to do this many years ago when I was frequently traveling for work, spending long periods of time away from home in exotic locales like Louisville, Kentucky and Phoenix, Arizona. A large part of that embrace was doing things that people local to the area would do… well at least the positive things!

Looking back on this near biennium, 3 things come to mind that I am doing differently since relocating to Appleton from Chicago, all which have been a good thing.

Eating and Drinking Locally-Produced Products – As my license plate says and I see all around me, Wisconsin is America’s Dairyland. When I found Lamers, a local dairy that sells milk from local cows in glass bottles in a store in front of where they bottle it, I was all over it. We now get all of our milk from there, and their milk makes great soft-serve ice cream which is sold in their dairy store. In addition to milk, I try to buy other dairy products – namely cheese – made as close to home as possible.

On the protein front, locally hatched eggs as well as meats from my new favorite local butcher shop Jacob’s Meat Market, are often on our dinner plates. It not only makes sense to buy bacon cured from local pigs about 20 feet from where it is sold, but additionally with all of the recalls on mass-produced meat products, knowing the source is very important.

Where one cannot live on meat and dairy alone, the Fox River Valley of Northeast Wisconsin is also home to great breweries like Stone Arch and the Appleton Beer Factory. There’s much, much more than Miller Lite in Wisconsin!

Reading Local Newspapers and Listening to Local Radio – Coming from such a large city as Chicago, most news stories there were on a grander, city-wide scale. It was hard to find coverage of stories specific to a neighborhood, which drives the term “hyper-local” news. As someone who is now on a decade of being without Cable TV, when I moved here I sought out local media outlets online on Twitter to help me understand the happenings of my new surroundings.

In the process of finding these, I dove deeper into their coverage. We have a subscription to the Appleton Post-Crescent, the local newspaper which, like most other mid-sized papers in the state, is owned by USA Today’s parent Gannett. Our subscription is only a digital one, which is fine since the local printing plant closed and the papers are printed over an hour away, guaranteeing most late sports games and other events will not make the print edition. The coverage by the small (and increasingly smaller) staff of reporters helps keep me informed of happenings I otherwise wouldn’t otherwise know of.

I have also re-embraced a medium I haven’t engaged with in a long time, local radio. For someone whose college experience was tied to the campus radio station this has been welcome. As outside of my car I don’t own a radio, fortunately I can stream radio shows and coverage by computer and mobile app, and listen to them as podcasts. In addition to the ease of the medium, the depth of coverage has been tremendous. One show specifically, Fresh Take with Josh Dukelow on WHBY, not only covers a wide breadth of topics from politics to culture, but also goes into great depth on them as well. I have been exposed to a lot of nuances of the area I would not have otherwise known about if it wasn’t for Fresh Take.

Using Ride-Sharing Services – Though certainly not something unique to this area, prior to moving to Appleton I never used services like Lyft and Uber. Coming from Chicago, where I lived steps from subway stations, major bus routes and plentiful taxis, I had no need for them. I must also admit I knew many cab drivers in Chicago who were being negatively impacted by these services as they started, and those were a deterrent to me using them. Though there are taxi services here, they are not as plentiful or to the demand-level that I am used to. This has made using Lyft in particular a great addition to my routine.

Where these are some great additions to my routine, I hope in the future I can add more to this. If you have any suggestions of other things I can do in the Appleton area, please share them in the comments to this post. And be nice!

Deconstructing Embracing What is Local

As I have traveled across the country and around the world, I have always sought out what is unique or local to the area, and tried to go beyond what is simply touristy. I have taken the same approach here in Appleton, Wisconsin and have been pleased with the results. Embracing the best of what is around you can enhance your life.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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Attention Email Subscribers About New Address

By Mike Maddaloni on Tuesday, March 26, 2019 at 03:22 PM with 2 comments

screenshot of new email for The Hot Iron

If you are one of the proud readers of The Hot Iron who reads my posts in your email inbox, please note I am changing how those emails are delivered. To ensure you continue to receive them, you will need to “whitelist” the email address new posts will be coming from.

That email address is: .(JavaScript must be enabled to view this email address)

Why and How?

In this pervasive world of spam email, you can “whitelist” email addresses to indicate you want to receive mail from it, whether it’s a person, business or – in this case – a blog.

As there are a variety of email services people use, there are a variety of ways to do so. If you are not familiar with this process, look to see how you can do the following with the email address above:

  • Add it to your Contacts
  • Add it as a Trusted Sender
  • Add it to a Whitelist
  • Check your marketing, promotions or spam folder and mark the email address as Not Spam

Switch Email Delivery Now

If you would like to switch to the new email delivery now, simply click this link to subscribe by email and enter your information. You will receive a confirmation email once you have been added to the list. Eventually I will move all email addresses to the new service and discontinue the old one.

Check into RSS and Check Back

As it’s always good to have a Plan B, there are a couple of ways to check if you are missing any posts from this blog. One way is to subscribe to the RSS Feed within your Web browser or email app. There are also mobile apps for subscribing to feeds. However if this is something you can’t or don’t want to do, please check back at the Web site at thehotiron.com and see if there are posts you have missed. If so, please contact me and I will help you get it resolved.

Please let me know if you have any questions on any of this in the comments to this post, and thanks for reading!


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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My Takeaways From The Blueprint

By Mike Maddaloni on Monday, March 04, 2019 at 04:03 PM with 0 comments

photo of back cover of The Blueprint

The success the New England Patriots has had over just under the last 2 decades is rare in modern sports. Not only 6 Super Bowls, but 9 overall appearances in the big game and being a perennial contender in an age of free agency with only a few variables common. It is an accomplishment that has won them both praise and scorn, with both sometimes coming from the same people.

So how did it happen? If you have been a reader here at The Hot Iron for a while, you will know I am a Patriots fan, going back decades, and once co-owned one of the Patriots’ first fan Web sites. It wasn’t always sunshine and rainbows for this football franchise. The fact that Monday Night Football wouldn’t hold games at their former stadium for years because of gunfire in the parking lot is one glaring example. But things changed – namely a new owner, coach and quarterback – and there’s the success we have today.

It didn’t happen overnight, and with the new owner it all didn’t fall into place right away either. This is the topic of The Blueprint: How the New England Patriots Beat the System to Create the Last Great NFL Superpower by Christopher Price. It gives a surprisingly detailed account of what led to their first Super Bowl and the next several seasons which followed it. Even for a true blue (and silver) fan as myself, I had some takeaways from this book.

I forgot a lot of details – Price goes into great detail in this book, and there were many facts and events that even I, someone who lived in the Boston area at the time of their first Super Bowl, didn’t remember. One glaring example was that at the end of the 2000 season, the season before their first Super Bowl win, they cut both Bruce Armstrong and Troy Brown. This was part of Bill Belichick’s “blueprint” for not paying players too much. Both were eventually resigned, albeit for lower salaries, and earned rings the following season.

Keep moving forward – If you don’t succeed, try, try again. This cliché phrase is really the mantra of the team. When new owner Bob Kraft hired Bill Parcells he had player personnel managed by someone else, Bobby Grier, which led to Parcells leaving after losing in Super Bowl XXXI. Kraft learned from this when he hired Belichick as coach, and Grier was fired. Belichick is famous for saying “On to (insert next opponent here)” meaning the last game is in the past, and they have to focus on winning the next one.

More than just a blueprint – If the success of the Patriots could truly be in blueprint form, then why haven’t other teams followed it? In order to execute on the blueprint, a team has to have the mindset and people to follow it. This is in itself a challenge, as it goes against how most teams in the league are managed. For example, having a head coach with full authority is not common, as most teams have a general manager or other role that is the true leader of what happens on the field. Many teams – and their owner’s egos – would have a hard time with this, no matter the sport.

Early on I mentioned The Blueprint only covered a few seasons after the Patriots’ first championship, and that’s because it came out in 2007, and now 12 years later I am reading and writing about it. Where I don’t exactly recall where I got it, I imagine it was sent to me by a publisher back in the day when I used to read more and write about those books more. Despite the dozen years that have passed since its words first hit paper, Price’s book is still a great read, especially for those who love deep details on sports. This book is now in the hands of a friend who sat next to me at many Patriots games.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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JFK Movie Park Bench Moments

By Mike Maddaloni on Wednesday, February 13, 2019 at 02:38 PM with 0 comments

screenshot of park bench scene in JFK movie

Have you ever been in a situation where you had a hunch about something but weren’t quite sure of it, only for someone to come along and not only reaffirm your hunch but get into details you wish you had not known?

How about this happening to you more than once?

These situations are what I refer to as “JFK Movie park bench moments.” They have happened a couple of times in my career, and I’d like to share these here.

But first, the movie scene

If you have no idea of what I am talking about, let me explain. JFK is a movie starring Kevin Costner and directed by Oliver Stone that came out in 1991. It was about the assassination of US President John F. Kennedy through the eyes of the District Attorney of New Orleans, Louisiana, Jim Garrison.

When Garrison discovers a possible connection to JFK’s murder in New Orleans and his investigation goes public, he travels to Washington, DC to meet someone called “X,” played eerily by Donald Sutherland. They meet around the Washington Mall and sit on a park bench where X proceeds to tell Garrison that not only is he on the right track with his investigation, but provides details about it that are almost too incredible to believe. Of course when Garrison asks X to testify in his trial he says no.

Fast forward a few years

I always remembered that scene from the movie as was so unique – 2 men, sitting alone on a park bench away from – but close to – so many, with one learning the “straight dope” of what led to JFK being shot in Dallas, Texas from the other. This scene came back to me a couple of times in my career after first seeing the movie, when I found out about truths about jobs I had that, in both cases, convinced me to leave before I would have been terminated!

The Numbers and People Lie

After finishing a long-term consulting project with a firm I was working for, I went back to the firm’s office on a weekend to take care of some paperwork. When I printed a few things I grabbed the printouts from the printer only to also get some reports left on the printer by someone else. Among them was a revenue report showing me at the top of the report. Where one’s ego might be stroked to see that, my hourly rate was extremely low for the senior role I had managing the project I just left. Further down on the report were many people who were not bringing in any revenue at all.

Was all I heard about how well the firm was doing a lie? The next week I went to lunch with another consultant at the firm. Armed with the knowledge of this revenue report but not wanting to disclose it, over the meal I asked him how he thought the firm was doing. Thank goodness I have a strong stomach, as I would have tossed it up my lunch after our conversation. The modest cafeteria we were in served as the park bench and grassy for my JFK movie moment as he told me what he knew about the vitality of the firm.

This was eye opening, shocking, yet gave me a great calm in the next steps I took to leave the firm, which I did a few months later. Another six or so months after I left, the firm itself shuttered, leaving some smart people caught in a reaction to my earlier pro-action, scooped up by other lucky companies soon after.

Building the ship while it is sailing is not a good idea

Later in my career I took a leadership role on a high-profile project for an international firm. As one of the first people to join the project team, I not only had the good fortune to be able to build my own team from the ground up, but was involved in much of the interviewing across the project, helping to ensure people who joined would work well in our culture.

Early on I met with one of the senior leaders of the team, who gave an analogy in describing what we were doing that I would never forget, as he said we were “building the ship while it is sailing.” Where initially I saw this as a great opportunity, this feeling waned over time as I felt those sailing and building were far from being in sync.

There were a few managers on the project I got to know – some better than others, and one night as I was departing the office I ran into one of the managers I knew well. We chatted a bit, then felt a local pub would be a better venue to continue our conversations. After a few beverages and some good food we departed for home heading in the same direction. He was staying in a corporate apartment in a place I could never afford.

He invited me to check out said apartment and to continue our conversations. I sat in an oversized leather chair, he poured a couple of glasses of Hennessey, placed the bottle down, and then I sensed another JFK movie park bench moment in the making. He proceeded to reaffirm a lot of the concerns I had on the project, and blew me away with the history and politics of the project, and his projections for where it was going to go. Needless to say that bottle of Hennessey didn’t last long as the tales of international intrigue flew around the room.

But like before, as uncomfortable as it was to hear, it was exactly what I needed to hear. The next morning, as bleary eyed as I was, I started my quest for a new gig which I landed a few months later. Sadly within a year the whole project was shutdown, after a tumultuous ride for the dedicated team that stuck around through it all.

Deconstructing JFK Movie Park Bench Moments

Life has many mysteries. Some of them we find out, but many we go to our grave never knowing the real story of what went on. Whether or not what X was telling Garrison in the movie was completely true or not – and we may never know either way for sure – the drama of the moment stands out and can be a catalyst for action. For Jim Garrison it was to pursue the truth of the JFK murder, for me it was to find new jobs. What could it be for you?


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Happy New Year 2019 From Mike Maddaloni

By Mike Maddaloni on Tuesday, January 01, 2019 at 07:11 PM with 0 comments

photo of New Years Eve fireworks over Blackjack Mountain in Bessemer, Michigan

Happy New Year 2019 from Mike Maddaloni!

Pictured is New Years Eve fireworks over Blackjack Mountain in Bessemer, Michigan.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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