Recently I responded to a question about email newsletters through LinkedIn from Kathryn Neal Odell, the CEO and Founder of Sales-Onsite, LLC, a Chicago-area business development, sales lead and sales nurturing consulting firm. I was pleased to find out I was included with others in a white paper published on the topic. You can find and read the PDF white paper here.

You can find my thoughts at the top of the second page under the heading Content. For those who know me or read The Hot Iron, you would not be surprised I pulled the answer up to the 50,000 foot mark, ensuring to address the needs of your target audience, then execute appropriately. My statement reads:

It really depends on your target audience. Many people are just learning about blogs and RSS. Some have issues with Web 2.0 usability, especially those who are visually impaired. A happy medium is to have your newsletter be an aggregation of content posted on your Web site, blog, other Web sites, etc. Content is not "locked" in the newsletter, and is searchable on the Internet.

It is with this in mind I am planning on launching my own email newsletter in 2009 for Dunkirk Systems, LLC – watch for it!

Thanks to Kathryn and her team at Sales-Onsite for including me with this great group of thought-leaders.

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