One thing that drove me to work on the Web, gladly leaving behind a career of mainframe and client-server systems behind me, was the ability to create highly visible applications and projects that could be easily shared and used by the masses. Armed with this skillset, it was easy for me to imagine a system from any random idea that came to mind. If I had the proverbial nickel for every idea I had, I would be too busy sunning myself on a tropical beach to be writing what I am right now.

Along the way I actually executed on some of my project ideas, one being the very blog you are reading. The others, well, came to an unfortunate but necessary demise. Though I have written about some of these in the past, I haven’t brought them together until now, in My Project Graveyard. Inspired by similar collections by others, I am sharing projects that started with good intentions, and ended for various reasons.

Phenom – This was my personal Web site and the first I created using a domain name. Though I created my first personal Web site as early as 1993, it was using the domain name of the combined dial-up Internet / shared Web hosting providers. In 1996, I registered my first domain name – monehp.com. Why that? It is “phenom” spelled backwards. Again you are likely asking, why that? I sent out an email to the few dozen people I knew who had email back then asking them to help suggest a domain name for me. Two people came up with this one – my license plate on my car then was PHENOM, which was a take on my college radio show, the Madman Phenomenon, from the late 1980’s. Why did I call my radio show that? Now that I don’t completely remember.

This site was also my first development sandbox where I tried several ideas, including a surfing Web site where my friend RJ provided the content (trust me, I am no surfer!). It was also the first home of what became GoPats.com. The Wayback Machine at archive.org has the oldest record of what was on the site going back to 1997. I maintained this site until better homes for my projects came along. I kept it as a separate site for about 10 years, then I set the domain name, which I still own, to redirect here to The Hot Iron.

GoPats.com – This site, as mentioned above, started as a sub-site of Phenom, that I initially called it Patriots Unofficial. It then took on a life of its own within a year with its own domain name (complete credit to my friend Clint, who wrote a weekly column for the site, for the idea to register it) and went on for another 21 years, until it was “retired” which means the site wasn’t updated for years and it was time to move on. During its run not only did it serve Patriots fans but myself as well as it was a showcase of the type of Web development work I could do.

I wrote a fairly complete story about GoPats.com a few years ago and the domain name now redirects to that blog post.

Boston Jaycees – This was the first Web site I built for a greater cause. I got involved with the Jaycees (also known as Junior Chamber outside of the US) and, recognizing they didn’t have a Web site, I offered to build one. It was also the first time I worked with someone who is now referred to as a digital marketing professional; it was another Jaycees member who worked for an ad agency who was developing a digital practice.

The site evolved both as my technical skills did, along with higher user expectations as more people were using the Web. What started as a “static” site – one that had to be hand-coded – evolved to one “dynamic” – one that had what is now called a content management system or CMS. A lot of the functionality was similar to what I built for GoPats.com, and often I would design elements to be used across many of my sites. At the point I became president of the chapter, I handed the reigns of the site to another emerging digital marketing guru John Wall, who discontinued the paper newsletter we had and evolved the Web site even more.

Within a few years of leaving the organization and the Boston area, the site went dark as the chapter ceased operations. For a time I “rescued” the domain name but eventually I dropped it. For another time it was pointing to the last Jaycees chapter in Massachusetts, but now it is once again available for registration. You can see the last version of the Boston Jaycees Web site as I had built it here.

Control – In the course of running my former Web consulting business, I was tracking more and more information, from domain names to project elements to billable time and everything else I could possibly track. I was fairly organized with multiple spreadsheets, but over time they became too much to manage. I then decided to build an application to manage it all, and I aptly called it Control.

I don’t want to brag too much, but I was able to easily manage and control all of items I needed to with this platform. I even impressed myself when I brought on a bookkeeper at one point, and with creating a few simple reports she was able to generate invoices rather easily using the system. When I decided to shutter the business and return to the working world, this application was shut down as well.

tasklogr – When I first heard of Twitter I wasn’t immediately drawn to using it, but the idea of a short-messaging system did inspire me in how I keep track of bits of information, as I wrote about back in the day. That inspiration led to me creating tasklogr, a system of capturing short messages. The interface to enter these messages was Web pages – one that was a top bar frame on my browser’s home page, and another that would fit nicely on a mobile device. Notes I entered were captured within my Control system, and from there I could manage a straight task list or convert to other actionable information for my business.

This solution served me well for a while, but eventually I found other note-taking apps like BugMe that I still use to this day.

GoPats.com Report – Bitten by the podcasting bug, I decided I wanted to create one. But about what? That question seemed to be the only thing I should be concerned with creating a podcast. Little did I know how wrong I would be.

I came up with the idea for a podcast on the New England Patriots, an audio companion to GoPats.com. As both my own and my friend Clint’s activity on the site had been waning, I thought this would be a good way to breathe life into it. There I go thinking again. The podcast lasted exactly 1 episode. In short, it took too much work for me to edit and produce it, and in the end wasn’t something I was interested in doing on a regular basis.

Flagship CMS – As I mentioned earlier, I was developing code for GoPats.com and the Boston Jaycees Web site, and in some cases leveraging code from one for the other. This came in handy as I grew my Web consulting business and I used this code as the foundation for the CMS for client sites. This worked well for many years, and I eventually gave these tools a name – Flagship CMS. This was solely an internal name and I never really developed it as a branded product. The timing of the name was actually at the tail-end of using it as I was pivoting to commercial CMS applications for sites. This decision was based on many factors, including the proliferation of such tools in addition to reevaluating where I should focus my time on. Eventually all of the sites running Flagship CMS were taken over by others firms who deployed their own technical solution to the Web sites, which coincided with the winding down of my former business.

Looptopia Memories – In 2007 and 2008 a weekend arts festival in the Chicago Loop called Looptopia took place. At the time I was living in the Loop and decided to create a Web site about it, featuring photos and videos from the event. All of that content was uploaded to Flickr, with whom I have since deleted my account. Where I kept the Web site around for a few years I didn’t update it much. The last state of Looptopia Memories can be seen here.

sourcegate – As any good technician should I keep notes of code, services, procedures, etc. that I have used or think I would use at some point. And lots of them. Like any burgeoning collection of information, it needs to be managed to be effective. After several systems didn’t quite do the job I decided to try a public blog, where each item would be its own post. That way I would not only be curating the information but sharing it with the greater community. Eventually I decided to shutdown this additional blog as I wasn’t actually referencing much of the information I was posting. An early version of this tech tips blog can be seen here.

What’s interesting is the domain name I gave the site – sourcegate.com. I acquired the domain name several years after I worked for SourceGate Systems, a dot-com start-up in the Boston area. I had placed the name with a backorder domain name system and eventually the name was available and I was able to register it. At this point I have owned the domain name longer than the company was in existence, and certainly longer than the six months, five days I worked there.

psURL – This one isn’t as much a site demise as one reimagined. I decided to build my own short URL service, one where I could take a ginormous URL and have a short one that I could easily pass along in a message or even speak it for someone to easily remember and access. For example, https://psurl.com/mike links you to a longer URL for a PDF of my resume.

Using Flagship CMS as a base, I built my own system. As an addon I built the ability for a short URL to display a Web page with a text message on it. There were similar services out there like this that were inspired by the desire to workaround the then-120 character limit of a tweet on Twitter. Several years after I built this I found YOURLS an open source short URL application, and decided to move to that. Where I liked the Twitter workaround, I didn’t really use it much, and in its place I gained a system I didn’t have to maintain much at all.

dMorning – This is one that is out there, lost, wandering around the streets of northeast Wisconsin. After moving here a few years ago and not finding a tech/creative networking venue, I decided to create one, and called it dMorning. Well, I tried to at least. For some reason it never took off, and I tried twice to do so. The Web site is still out there in hopes that a third time is the charm. Though it will have to wait until in-person network resumes in general. What does the name mean you ask? Look at the dMorning site to find out.

Domain Names – Ah, domain names. I never kept a log of all of the domain names I no longer own. Most of them I simply dropped by not renewing them, and a few I sold off over the years. I would likely have to irritate my friends at Name.com for a history of all of the domain names I once registered with them. The fact that I don’t have that exhaustive list is probably a good thing, as I am guessing it would be rather long and a reminder of many, many more fleeting ideas.

Deconstructing My Project Graveyard

There’s a saying in business today to “fail fast” whereby we move on quickly from something that different work. Where I basically agree with this, we must also recognize the good and bad from these failings or things we simply decided to no longer do. Burying them in a project graveyard is a good way to acknowledge them, and move on to the next big thing.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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