New And Old Retail Meet Via QR Codes
By Mike Maddaloni on Saturday, April 24, 2010 at 02:44 PM with 1 comments
Walking to the office today something caught my eye that I had to share, as pictured below.
Across from the former Marshall Field’s department store in Chicago on Washington Street is a bus stop. On that bus stop is an ad in Spanish for Google Android mobile phones. Prominent in the lower right corner of the ad is a QR code. What got my attention was the contrast of the old vs. new retail. The Field’s building, over a century old, with its iconic clock in comparison to the QR code on a non-English ad for a mobile device from a vendor barely over a decade old.
The real question is if these will continue to be 2 completely different retail concepts, or if they will come together as one?
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