It seems everywhere you look today you see something about fake news, from those calling something fake news to those who are defending themselves for not being fake news. However, the idea of fake news is nothing new, and as a matter of fact it was something that I was talking about publicly into 2004.

Yes, I said 2004, 14 years ago from now.

So why would I remember today what happened a decade and a half ago? Interestingly I was triggered to recalling it from a poster by a colleague of mine, Dr. Vincent Filak, professor of journalism at the University Wisconsin – Oshkosh. The poster is about how you can spot fake news and was created as a complement to his recently published collegiate textbook, Dynamics of News Reporting and Writing: Foundational Skills for a Digital Age.

Now let’s take a trip back along memory lane and talk about how even then I realized this was an issue that would be impacting not only news but the Internet and the Web as well.

Back in time

In the spring of 2004 I was asked to speak at the annual conference for winners from Massachusetts of the Hugh O’Brien Youth Leadership Award, best known as HOBY, that was taking place at (then) Babson College in Wellesley, Massachusetts. I had been a recipient of the award back in the 1980s when I was a high school sophomore and recently I had connected with the state HOBY organization in Massachusetts because of something I had written. Shortly after the death of retired New England Patriots player Ron Burton, who after leaving the football gridiron was a champion for charitable causes in the Boston area including the HOBY award, I had written about him on my former Web site GoPats.com – as I have retired that Web site, you can read the original article I wrote on Burton here thanks to the Internet Archives’ Wayback Machine.

After connecting with the HOBY organization about my article, they asked me to speak at their 2004 conference for 2 purposes, one as part of a remembrance of Burton and to participate in a panel about the media. The panel was would consist of Steve Burton, a Boston sportscaster for WBZ-TV and Ron’s son, sportswriter Dan Shaughnessy from the Boston Globe and myself, a technology strategist representing the Internet. I was honored to be asked to speak to the students, and I also realized the challenge of representing the Internet along with two well-known journalists, but I was up to the challenge.

As the conference began, following a video tribute of Ron Burton which included a video from Hugh O’Brian himself, I gave my tribute, talking about the 2 times I met him over the years. Next up was the panel on the media, with myself, Burton and Shaughnessy. Each of us had a few minutes for an introduction to talk about our expertise. Burton spoke first, then Shaughnessy and finally myself. As I listened to their opening statements I felt a little intimidated representing all of what the Internet was and is, but is someone who is been working with it professionally at that point for over a decade, I felt very comfortable and confident in sharing my knowledge to these young people who themselves never knew a time without the Internet.

Following this was a Q&A session where the students asked a lot of great questions. One in particular that I remember was on believing what you read online. First Burton spoke, and what I recall from his comments was him talking to journalistic integrity and how on television you had to make sure to get it right the first time, for even if you have the opportunity to retract it later, many people may not see that retraction as you would in a newspaper. When Shaughnessy spoke, he took more of a cavalier approach; I remember him started out by saying that you really can’t believe anything you read on the Internet. This was not surprising to me because this reflected his writing style, which I consider arrogant, and is why I only occasionally read his columns.

After his comment about not believing anything you read online, and while he was still talking, I reached into my blazer pocked and grabbed my PalmPilot handheld device (remember, this 2004 and PalmPilots were what we used back then!) and I opened up the Web clipping app for the Globe, Boston.com, and brought up an article was written by Shaughnessy about the Boston Red Sox that I had just read that morning. When it was my turn to respond I held it up my PalmPilot and, in a casual way, pointed out I had read Shaughnessy’s latest article online and questioned if I should believe it! He was a little taken aback by my opening line.

I continued my thoughts to the students by simply saying you should know your source. Whether you read it online or watch it on TV or read it in the newspaper, you should have an idea of where the information is coming from, and if the method you are reading it is a reputable one. I reinforced the point by saying if you are unsure, you should ask someone – a parent or teacher – and in any case they should take what they have consumed and form their own opinion. This approach is something I keep front of mind and share with others to this day.

And thus a modern journalism guide triggered me to remember that event from so long ago in context to today. To build on that, I not only try to understand the story but the headline as well – there are many Web sites and sources that deliver what ends up being misleading headlines in the hopes of you clicking on them, reading whatever the story is about, and in the process gaining ad impressions on their Web site. I have found these “fake headlines” linking to stories by legitimate journalists I am familiar with, only to read a story that doesn’t match the headline. Knowing your source is not only more involved but vital today.

Deconstructing Recognizing Fake News

Sadly I believe the idea of fake news has been around even longer than before I did my talk back in 2004. The concept of yellow journalism and opinions by early newspaper publishers have tried to influence readers for years. In a digital world where it takes much less resources to disseminate news – real or otherwise – being able to decipher the true from the fake has a greater importance. Where some look to the media companies and the government to solve this problem, the ultimate responsibility falls on ourselves. Buyer – or reader – beware!

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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