The Non-Personal Touch
By Mike Maddaloni on Saturday, March 03, 2007 at 01:15 PM with 0 comments
The other day I got a letter from a vendor whose name I will purposely withhold. By the nature of their business, my relationship with them is always personal. The letter I received was addressed to, "Dear Valued Client."
Am I really a valued client? They have my contact information to generate the mailing label that went on the envelope. How hard was it to do a mail-merge and address the letter personally to me?
Perhaps the letter was misaddressed after all?
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