Last week I got an email from Yahoo telling me their points program, Yahoo Points, was being discontinued as of June 30, 2007 and if I do not redeem my points as of that date, I will lose them.

My first reaction to this was, “Yahoo Points?” I had to think back as to when I may have earned or redeemed these points. After logging into the Points site and looking at my points history, it has been 4 years, so no wonder I forgot. This took me back to a time when buying online through Yahoo Shopping was a preferred way for me, as Yahoo’s buyer protection was leading-edge at the time. Today I am buying more through Amazon and eBay and I can’t remember the last time I bought something through Yahoo. Another way to earn points was with your Yahoo credit card.

It looks like Yahoo has already stripped most of the functionality from the site, including some cascading style sheets. I have a couple hundred points in my account, but you need a minimum of 1,000 points to redeem anything – even a charity donation. So they will sit there and wither and die; another victim of the Darwinism of the Internet.

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